Fittech company bsport is set to revolutionize the wellness industry following the announcement of its recent Series B funding round, securing €30 million.

Backed by prominent investors including Octopus Ventures (UK), Base10 Partners (US), Stanford University, and initial partners such as Seventure Partners, Seed4Soft, and a group of business angels, bsport solidifies its position as Europe’s leading software platform for boutique studio management.

With this new funding, bsport is poised to transform the often complex and time-consuming processes of its partners into seamless, efficient operations. By leveraging cutting-edge technology, the company aims to deliver unparalleled automation where it’s needed most, streamlining studio management and empowering wellness businesses to thrive.

Currently, bsport supports over 2,000 fitness studios worldwide, earning the trust of businesses that rely on its platform to manage and grow their operations. Building on this foundation, bsport is now focused on driving significant advancements in product innovation, further cementing its leadership in the industry.

The platform’s next wave of enhancements will harness the power of generative AI and intelligent agents. These advancements will elevate the software’s capabilities, delivering tomorrow’s technology to its partners today. By integrating AI-driven tools, bsport aims to make studio management smarter, more intuitive and highly effective.

To sustain its growth and provide exceptional service, bsport plans to more than triple its workforce by the end of 2026. Expanding its teams across Barcelona, Paris and London will enable the company to offer localised, personalised support to its growing customer base. Additionally, bsport is targeting global expansion, with plans to strengthen its presence in the UK and Europe while entering new markets in the US and APAC regions.

This investment marks a pivotal moment for bsport, signalling a bright future filled with innovation and growth. By delivering tailored solutions, state-of-the-art technology and impactful tools, bsport continues to empower wellness industry professionals to optimise their businesses and achieve new levels of success.