The fitness and wellness industry just got a boost: Paris and Barcelona-based fitness tech software company bsport has raised €30 million after its series B fundraising round, with the support of Base10 Partners (US), Octopus Ventures (UK), Stanford University and existing partners (Seventure Partners, Seed4Soft, business angels).

This funding marks a pivotal step in bsport’s mission to empower wellness professionals worldwide.

With this investment, bsport is set to supercharge its product development, focusing on integrating cutting-edge generative AI and intelligent agents.

These advancements will empower its partners to benefit from the most advanced technology available on the market; unlocking new efficiencies, delivering hyper-personalised experiences and automating complex tasks.

Through continuous innovation, bsport remains an indispensable business partner, aiding studio owners in chasing their ambitions.

To solidify its role as the go-to fitness management platform, bsport will focus on strengthening its presence in Europe and the UK while expanding into the US and APAC regions.

To support these ambitious goals, it will triple its workforce by the end of 2026; crafting a multinational team to deliver exceptional service to its 2,000+ partners.

Already a trusted leader in the fitness and wellness industry, bsport is now ready to take its offerings to the next level. This series B funding will allow the company to continue innovating the software to stay at the forefront of technological advancements in the wellness industry, creating smarter, more automatised, solutions that equip studios for growth & success.

Zakaria Mansour, CEO and co-founder of bsport, commented: “With the support of our new and existing investors, bsport is on a mission to unlock the full potential of wellness studios by providing an unparalleled, all-in-one solution that combines advanced technology and innovation with a deep understanding of our clients’ needs.”