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FITNESS, HEALTH, WELLNESS

Product innovation

Am-Finn Sauna and Steam launches controlled contrast therapy Frost Locker

For many members, cold plunges are a one-time “bucket list” experience rather than a sustainable therapeutic regimen
– Steve Kuzara, director of engineering, Am-Finn
Credit: Am-Finn Sauna and Steam

US sauna and steamroom manufacturer Am-Finn Sauna and Steam has created a contrast therapy room called Frost Locker for a controlled cooling experience.

In response to both operator demand and recent medical studies, Am-Finn’s Frost Locker offers a cool experience that does not rely on extreme temperatures for cold shock therapy.

The target temperature for the Frost Locker is approximately -1.6 degrees Celsius (32 degrees Fahrenheit).

Steve Kuzara, Am-Finn’s director of engineering, told Spa Business, “Any lower, it would discourage a large percentage of the population from using it on a regular basis. Extreme temperatures create stress rather than promote wellness.

“Many spas are beginning to phase out cold plunges,” added Kuzara. “The reasons align with what we’ve observed in the US fitness industry firsthand: sanitation challenges, liability concerns, ongoing maintenance burdens, and – perhaps most telling – very low long-term usage. For many members, cold plunges are a one-time “bucket list” experience rather than a sustainable therapeutic regimen.”

Kuzara continued: “What may ultimately prove to be the most significant turning point, however, is the growing body of clinical evidence suggesting that mild, controlled cold exposure may be more effective – and far safer – than the extreme cold shock promoted by cold plunge and cryotherapy manufacturers.”

Am-Finn cites clinical studies by specialists: Gezahegn MD, Morwenna MSc, Tipton, PhD, Karovic MD, Brazaitis et al. 

There is no limitation in terms of the size of Frost Locker Am-Finn can build. The smallest Frost Locker Am-Finn produces is 1.2 square metres, which accommodates two people at a time. The retail price for a Frost Locker of this size is around US$18,000 (€16,600, £14,200).

A larger Frost Locker for 15 people would cost approximately US$40,000 (€36,800, £31,600).

The Frost Locker is in full production, for sale in the US, with plans in motion to supply European spas by Q3 of 2026.

Company Details
Am-Finn Sauna and Steam
US sauna and steamroom manufacturer Am-Finn Sauna and Steam has created a contrast therapy room called Frost Locker for a controlled cooling experience.
2025/THUMB-HIGH-20251222-112414-5212.jpg

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Product innovation

Am-Finn Sauna and Steam launches controlled contrast therapy Frost Locker

For many members, cold plunges are a one-time “bucket list” experience rather than a sustainable therapeutic regimen
– Steve Kuzara, director of engineering, Am-Finn
Credit: Am-Finn Sauna and Steam

US sauna and steamroom manufacturer Am-Finn Sauna and Steam has created a contrast therapy room called Frost Locker for a controlled cooling experience.

In response to both operator demand and recent medical studies, Am-Finn’s Frost Locker offers a cool experience that does not rely on extreme temperatures for cold shock therapy.

The target temperature for the Frost Locker is approximately -1.6 degrees Celsius (32 degrees Fahrenheit).

Steve Kuzara, Am-Finn’s director of engineering, told Spa Business, “Any lower, it would discourage a large percentage of the population from using it on a regular basis. Extreme temperatures create stress rather than promote wellness.

“Many spas are beginning to phase out cold plunges,” added Kuzara. “The reasons align with what we’ve observed in the US fitness industry firsthand: sanitation challenges, liability concerns, ongoing maintenance burdens, and – perhaps most telling – very low long-term usage. For many members, cold plunges are a one-time “bucket list” experience rather than a sustainable therapeutic regimen.”

Kuzara continued: “What may ultimately prove to be the most significant turning point, however, is the growing body of clinical evidence suggesting that mild, controlled cold exposure may be more effective – and far safer – than the extreme cold shock promoted by cold plunge and cryotherapy manufacturers.”

Am-Finn cites clinical studies by specialists: Gezahegn MD, Morwenna MSc, Tipton, PhD, Karovic MD, Brazaitis et al. 

There is no limitation in terms of the size of Frost Locker Am-Finn can build. The smallest Frost Locker Am-Finn produces is 1.2 square metres, which accommodates two people at a time. The retail price for a Frost Locker of this size is around US$18,000 (€16,600, £14,200).

A larger Frost Locker for 15 people would cost approximately US$40,000 (€36,800, £31,600).

The Frost Locker is in full production, for sale in the US, with plans in motion to supply European spas by Q3 of 2026.

Company Details
Am-Finn Sauna and Steam
US sauna and steamroom manufacturer Am-Finn Sauna and Steam has created a contrast therapy room called Frost Locker for a controlled cooling experience.
2025/THUMB-HIGH-20251222-112414-5212.jpg

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Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
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Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
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The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
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A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
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Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
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