Digital fitness content provider Wexer has launched Wexer Web Player, an online portal that allows users to stream virtual fitness classes through their mobile devices.

Billed as a premium online experience, the portal boasts a library of more than 500 virtual group fitness classes which members can access both in-club and at-home.

By offering quality and expert programming, users can choose to work out at home when they can't make it to the gym or even for inspiration while working out in-club.

For club operators, the system encourages member loyalty by giving them the opportunity to 'own' a member's full fitness journey, as well as creating a seamless, club-quality virtual class experience members can access 24/7.

Jamie Foggon, head of Product at Wexer, says: "The Wexer Web Player is the perfect extension of our digital fitness ecosystem, complementing Wexer Mobile and Wexer Virtual – our in-club virtual class system – to ensure fitness consumers get the experience they want: great content, wherever they are, however they choose to consume it.

"Members are able to do the same classes at home as they enjoy at the club, which is great for them – in terms of the quality, consistency and familiarity of their workouts – and great for the club, as it then ‘owns’ a member’s entire fitness journey, driving loyalty and retention," he adds.