Vitruvian has launched a new partner programme for its AI-driven Trainer+ for fitness clubs and hotels. Having already joined forces with 50 clubs so far, the Trainer+ scheme can help gym operators to boost revenue streams and member retention.

“Strength training can be intimidating and many embark on the journey by themselves, but we take the guesswork out of the equation and enable people to take charge of their health in the most effective and scientific way possible,” said Jon Gregory, founder and CEO of Vitruvian. “We’re proud to partner with so many progressive gyms to unlock the world of personalised resistance training across the globe.”

Every Trainer+ model comes with workouts, classes and community features, but Gregory says the real secret to retention is in the data. Once you start training, the machine calibrates to a user’s strength levels and then incrementally works to challenge them. The AI’s algorithms read a user’s motion around 40 times a second so it is always loading the right weight – and it gives up to 440lbs (200kg) of resistance. Users are able to track their progress and development by watching their strength numbers improve.

The Trainer+ costs US$3,490 (£2,750) to purchase, plus a monthly membership fee at US$49 (£40) per month or US$149 (£120) per month for three years. It weighs around 66lbs (30kg), but comes with a handle so it’s easy to move around. If gym operators want to trial the product, they can do so in the US, Canada, Australia, Germany, Italy, Netherlands, Hong Kong, Singapore, Thailand and the UK.