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Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product news

Unlocking new clientele through corporate memberships

Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise
– Pietro Carmignani, CEO for UK & IE at Gympass

Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms, studios and other sporting facilities through their employer, yet 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle*. Clearly there is a disconnect, and if fitness facilities can find solutions to bridge this gap, there is a wealth of opportunity to access a new range of clients.

Gympass, a leader in corporate fitness sales, is on a mission to support this opportunity, forging long-term operator partnerships to engage the 80 per cent of corporate employees who do not take part in exercise.

Gympass unites employees from its corporate partners with its curated network of over 1,400 fitness facilities, offering subsidised memberships for a workforce by 50 to 70 per cent.

Employees pay a reduced amount, due to the subsidy, and this unlocks access to the Gympass network. When they select and attend the facility, gyms receive revenue in line with the market rate, gaining access to a wider network of prospective clients that are otherwise hard to reach.

Gympass acts as a new extension of the corporate business division, offering technology which simplifies the critical processes for things like signing up new members, managing relationships with large corporates and booking engagement events to maximise penetration within relevant companies.

It’s a great model for operators who see corporate memberships as an opportunity and want to tap into this market or drastically extend their reach. Gympass goes into businesses, positioning itself on the ground, working directly with HR professionals to promote a more active workforce. The model clearly works. 80 per cent of Gympass users did not have a gym membership in the last 12 months before joining.

“Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise.” says Pietro Carmignani, CEO for UK & IE at Gympass.

“Our technology matches employees with gyms, allowing us to promote our partners near their home and workplace. We are excited to increase the number of operators we work with, helping to unlock new clientele and promote opportunities to be active.”

*2018 Study by Gympass

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Company Details
Gympass
Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love amongst more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce. Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity. In the United Kingdom, Gympass offers unlimited access to 1,400 fitness facilities in 450+ locations.
Address
Gympass: First Floor, WeWork, 115 Mare St. London, E8 4RU
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer
THUMB29874_352486.jpg

Product news

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Property & Tenders
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Diary dates
26-27 Jun 2019
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Diary dates
06-07 Jul 2019
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Diary dates

Product news

Unlocking new clientele through corporate memberships

Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise
– Pietro Carmignani, CEO for UK & IE at Gympass

Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms, studios and other sporting facilities through their employer, yet 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle*. Clearly there is a disconnect, and if fitness facilities can find solutions to bridge this gap, there is a wealth of opportunity to access a new range of clients.

Gympass, a leader in corporate fitness sales, is on a mission to support this opportunity, forging long-term operator partnerships to engage the 80 per cent of corporate employees who do not take part in exercise.

Gympass unites employees from its corporate partners with its curated network of over 1,400 fitness facilities, offering subsidised memberships for a workforce by 50 to 70 per cent.

Employees pay a reduced amount, due to the subsidy, and this unlocks access to the Gympass network. When they select and attend the facility, gyms receive revenue in line with the market rate, gaining access to a wider network of prospective clients that are otherwise hard to reach.

Gympass acts as a new extension of the corporate business division, offering technology which simplifies the critical processes for things like signing up new members, managing relationships with large corporates and booking engagement events to maximise penetration within relevant companies.

It’s a great model for operators who see corporate memberships as an opportunity and want to tap into this market or drastically extend their reach. Gympass goes into businesses, positioning itself on the ground, working directly with HR professionals to promote a more active workforce. The model clearly works. 80 per cent of Gympass users did not have a gym membership in the last 12 months before joining.

“Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise.” says Pietro Carmignani, CEO for UK & IE at Gympass.

“Our technology matches employees with gyms, allowing us to promote our partners near their home and workplace. We are excited to increase the number of operators we work with, helping to unlock new clientele and promote opportunities to be active.”

*2018 Study by Gympass

Sign up for FREE ezines & magazines
Company Details
Gympass
Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love amongst more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce. Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity. In the United Kingdom, Gympass offers unlimited access to 1,400 fitness facilities in 450+ locations.
Address
Gympass: First Floor, WeWork, 115 Mare St. London, E8 4RU
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer
THUMB29874_352486.jpg

Product news

RecoveRing unites functionality and education, says Su-Mi Kim RecoveRing, a South-Korean company specialising in fitness
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a
Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson
Mobile personal training provider, MotivatePT, has launched a new client portal which aims to help
Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to
Shapewatch, a 3D body visualisation firm, has teamed up with Kinetisense, manufacturer of the world's
Alliance Leisure
Alliance Leisure
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having
M20 Ltd, an electric muscle stimulation (EMS) equipment manufacturer based in Seoul, South Korea, has
Basi Systems, a company specialising in pilates equipment, debuted a redesign of its Ladder Barrel
eGym, a Germany-based supplier of fitness kit and software solutions, has debuted a range of
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution. The system, which
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms
Tecnobody, an Italian fitness and rehab equipment supplier, has launched its Tecnosport range, including the
Servicesport UK Limited
Servicesport UK Limited
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in
Theragun, a company specialising in products for percussive therapy, has announced that it will expand
Smart textile firm Kymira has launched the 'Ultimate Recovery Kit' in partnership with sports nutrition
Billed as 'one of the first cross-trainer and incline stepper hybrid' Pulse's CrossClimb combines cardio
Dyaco International
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1 - 15 of 1,291
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Variety and flexibility for the customer is the key to retention, says MoveGB
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Member access schemes
Move GB: Member access schemes
Flooring
Total Vibration Solutions Ltd: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Locking solutions
Ojmar: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Audio visual
Hutchison Technologies: Audio visual
Spa software
ResortSuite: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Les Mills
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