Premium exercise brand Primal Strength has collaborated with fellow commercial cardio equipment manufacturer Spirit Fitness.

The partnership will enable both brands to offer a wider variety of products to their customers.
Primal Strength is known for creating bespoke strength equipment for professional and at home use.

Primal Strength’s managing director Steven Rinaldi said: “Primal Strength has been a long time in the making. From day one I’ve dreamed of developing and creating bespoke equipment.”
Rinaldi added: “I didn’t want to just import generic off-the-shelf products, I wanted to have a real brand presence in the market.”

The equipment range includes strength and cardio ranges and features matte finishes and laser-cut steel.
Rinaldi worked closely with the manufacturers on the design which also includes brushed aluminium, hardened chrome and ionised metal accessories, stealth black bolts and rip-resistant upholstery.

As well as exercise equipment Primal Strength also supplies flooring which is manufactured in the UK and made from recycled rubber, and offers a range of solutions including gym design, cardio equipment and industry knowledge.