Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa, leisure and wellness management software business – to boost spa services within hotel e-commerce.

The addition of Premier extends Journey’s offering to maximise direct revenue in the guest journey. Core by Premier Software is already fully integrated with Journey’s booking platform called onejourney, as a result of a long-term working relationship between the two businesses.

Midlands-based Premier was founded in 1994 and works with over 500 customers, including The Belfry and The Landmark.

The business will operate as a separate division alongside Journey’s existing product, agency and consulting brands, and will be headed by Oliver Cahill as managing director.

Cahill said: “Spa visitors increasingly seek out personalised experiences and want more control of when they visit and what treatments they have. Our previous partnership with onejourney® helped us put that control in the hands of the end consumer, delivering increased bookings and revenue for our spa clients.

“Now, as part of the Journey family, we’ll be even better equipped to help spas understand and grow their business by delivering world-leading digital experiences that enhance their customer’s journey.”

Simon Bullingham, founder and CEO of Journey, said: “Having worked with Premier for a number of years, the team is incredibly experienced and knowledgeable about spa operations, which is a key growth area for hotels around the world.

“The acquisition of Premier solidifies Journey’s growing reputation as the leading hotel ecommerce software partner and will enable us to help hoteliers think more holistically about their businesses, commercialising spa offerings as they do rooms and restaurants.”

Under the guidance of Journey’s tech team, significant investment will be made in Premier’s technology and product development.

Hotels using both Premier and Journey’s onejourney platform will benefit from a deeper integration, with full insights and analytics to better measure spa performance and digital bookings to drive further revenue opportunities.