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We Work Well Events
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FITNESS, HEALTH, WELLNESS

Product innovation

PowerWave and DFC: a paradigm of progressive growth

DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue.
– Jay Laville, founder and CEO of PowerWave

Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, just five weeks ago. It’s a milestone moment in the company’s short four-year history, but they couldn’t have reached it without the support of partners like revenue management providers, DFC.

DFC’s unique Direct Debit collection process has driven retention and helped build long-lasting relationships between PowerWave and its members. DFC’s handy online joining portal provides easy-access sign-ups for new members, whilst their expert credit control team having taken the uncomfortable task of chasing payments off PowerWave’s busy staff.

Speaking about PowerWave’s relationship with DFC, Jay Laville, founder and CEO of PowerWave, said: “DFC makes our lives so much easier. For PowerWave it’s all about membership growth. Not only do DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue."

DFC manages the Direct Debit collection process end-to-end for health clubs across the UK, providing convenient solutions for their members and transparent payment reports for clients. It’s this hands-on, communicative approach that enables DFC to maintain enduring relationships with clients like PowerWave.

DFC’s online joining portal acts as a 24/7 sales aid, enabling members to sign up quickly and easily. For existing members, failed payments can also be rectified online quickly and easily, saving any embarrassing face-to-face conversations. DFC’s Direct Debit solutions can be integrated into websites and apps with no hassle, as well as with all leading industry CMS’s.

For more information on DFC, head to debitfinance.co.uk.

To learn more about PoweWave, visit powerwave.tv.

Company Details
Debit Finance Collections DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden extras. It’s our mission to help you improve your relationships with your customers so that they stay longer. We do this through a commitment to maximise income, streamline administration processes and reduce customer churn for their clients. In short, more time on your accounts hands means less of a hole in your company’s pocket. You can leave us to collect your Direct Debits whilst you concentrate on running – and growing – your business.
Address
16 Davy Avenue, Knowlhill, Milton Keynes, Buckinghamshire MK5 8PL
Telephone
+44 (0)1908 422000
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
imagesX/THUMB341931_605115_497265.jpg

Product innovation

Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
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Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
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Diary dates
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22-22 Oct 2026
QEII Conference Centre, London,
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26-29 Oct 2027
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Diary dates

Product innovation

PowerWave and DFC: a paradigm of progressive growth

DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue.
– Jay Laville, founder and CEO of PowerWave

Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, just five weeks ago. It’s a milestone moment in the company’s short four-year history, but they couldn’t have reached it without the support of partners like revenue management providers, DFC.

DFC’s unique Direct Debit collection process has driven retention and helped build long-lasting relationships between PowerWave and its members. DFC’s handy online joining portal provides easy-access sign-ups for new members, whilst their expert credit control team having taken the uncomfortable task of chasing payments off PowerWave’s busy staff.

Speaking about PowerWave’s relationship with DFC, Jay Laville, founder and CEO of PowerWave, said: “DFC makes our lives so much easier. For PowerWave it’s all about membership growth. Not only do DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue."

DFC manages the Direct Debit collection process end-to-end for health clubs across the UK, providing convenient solutions for their members and transparent payment reports for clients. It’s this hands-on, communicative approach that enables DFC to maintain enduring relationships with clients like PowerWave.

DFC’s online joining portal acts as a 24/7 sales aid, enabling members to sign up quickly and easily. For existing members, failed payments can also be rectified online quickly and easily, saving any embarrassing face-to-face conversations. DFC’s Direct Debit solutions can be integrated into websites and apps with no hassle, as well as with all leading industry CMS’s.

For more information on DFC, head to debitfinance.co.uk.

To learn more about PoweWave, visit powerwave.tv.

Company Details
Debit Finance Collections DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden extras. It’s our mission to help you improve your relationships with your customers so that they stay longer. We do this through a commitment to maximise income, streamline administration processes and reduce customer churn for their clients. In short, more time on your accounts hands means less of a hole in your company’s pocket. You can leave us to collect your Direct Debits whilst you concentrate on running – and growing – your business.
Address
16 Davy Avenue, Knowlhill, Milton Keynes, Buckinghamshire MK5 8PL
Telephone
+44 (0)1908 422000
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
imagesX/THUMB341931_605115_497265.jpg

Product innovation

Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Global Wellness Summit
Global Wellness Summit
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
Elevate Arena
Elevate Arena
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the
Xplor Fitness & Leisure
Xplor Fitness & Leisure
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The
In the landscape of wellness technologies, infrared therapy stands out for its controlled and mindful
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Strength training has moved from the margins to the mainstream.
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Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: CET CryoSpas
CET have developed ice baths specifically for the fitness and wellness sectors in addition to ...
Company profiles
Company profile: Output Sports
Output Sports provides performance technology for modern training facilities. Our integrated platform combines testing, monitoring ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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