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FITNESS, HEALTH, WELLNESS

Product innovation

PowerWave and DFC: a paradigm of progressive growth

DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue.
– Jay Laville, founder and CEO of PowerWave

Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, just five weeks ago. It’s a milestone moment in the company’s short four-year history, but they couldn’t have reached it without the support of partners like revenue management providers, DFC.

DFC’s unique Direct Debit collection process has driven retention and helped build long-lasting relationships between PowerWave and its members. DFC’s handy online joining portal provides easy-access sign-ups for new members, whilst their expert credit control team having taken the uncomfortable task of chasing payments off PowerWave’s busy staff.

Speaking about PowerWave’s relationship with DFC, Jay Laville, founder and CEO of PowerWave, said: “DFC makes our lives so much easier. For PowerWave it’s all about membership growth. Not only do DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue."

DFC manages the Direct Debit collection process end-to-end for health clubs across the UK, providing convenient solutions for their members and transparent payment reports for clients. It’s this hands-on, communicative approach that enables DFC to maintain enduring relationships with clients like PowerWave.

DFC’s online joining portal acts as a 24/7 sales aid, enabling members to sign up quickly and easily. For existing members, failed payments can also be rectified online quickly and easily, saving any embarrassing face-to-face conversations. DFC’s Direct Debit solutions can be integrated into websites and apps with no hassle, as well as with all leading industry CMS’s.

For more information on DFC, head to debitfinance.co.uk.

To learn more about PoweWave, visit powerwave.tv.

Company Details
Debit Finance Collections DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden extras. It’s our mission to help you improve your relationships with your customers so that they stay longer. We do this through a commitment to maximise income, streamline administration processes and reduce customer churn for their clients. In short, more time on your accounts hands means less of a hole in your company’s pocket. You can leave us to collect your Direct Debits whilst you concentrate on running – and growing – your business.
Address
16 Davy Avenue, Knowlhill, Milton Keynes, Buckinghamshire MK5 8PL
Telephone
+44 (0)1908 422000
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
imagesX/THUMB341931_605115_497265.jpg

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Product innovation

PowerWave and DFC: a paradigm of progressive growth

DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue.
– Jay Laville, founder and CEO of PowerWave

Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, just five weeks ago. It’s a milestone moment in the company’s short four-year history, but they couldn’t have reached it without the support of partners like revenue management providers, DFC.

DFC’s unique Direct Debit collection process has driven retention and helped build long-lasting relationships between PowerWave and its members. DFC’s handy online joining portal provides easy-access sign-ups for new members, whilst their expert credit control team having taken the uncomfortable task of chasing payments off PowerWave’s busy staff.

Speaking about PowerWave’s relationship with DFC, Jay Laville, founder and CEO of PowerWave, said: “DFC makes our lives so much easier. For PowerWave it’s all about membership growth. Not only do DFC give us fantastic advice on how to build and retain our membership base, their services are key to driving up revenue."

DFC manages the Direct Debit collection process end-to-end for health clubs across the UK, providing convenient solutions for their members and transparent payment reports for clients. It’s this hands-on, communicative approach that enables DFC to maintain enduring relationships with clients like PowerWave.

DFC’s online joining portal acts as a 24/7 sales aid, enabling members to sign up quickly and easily. For existing members, failed payments can also be rectified online quickly and easily, saving any embarrassing face-to-face conversations. DFC’s Direct Debit solutions can be integrated into websites and apps with no hassle, as well as with all leading industry CMS’s.

For more information on DFC, head to debitfinance.co.uk.

To learn more about PoweWave, visit powerwave.tv.

Company Details
Debit Finance Collections DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden extras. It’s our mission to help you improve your relationships with your customers so that they stay longer. We do this through a commitment to maximise income, streamline administration processes and reduce customer churn for their clients. In short, more time on your accounts hands means less of a hole in your company’s pocket. You can leave us to collect your Direct Debits whilst you concentrate on running – and growing – your business.
Address
16 Davy Avenue, Knowlhill, Milton Keynes, Buckinghamshire MK5 8PL
Telephone
+44 (0)1908 422000
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
imagesX/THUMB341931_605115_497265.jpg

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HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
One of the biggest mistakes operators in the fitness industry still make is advertising almost
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
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One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
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Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
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Company profile: BLK BOX
BLK BOX - where precision meets strength, and innovation never stops in the pursuit of ...
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Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
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Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Featured press releases
CoverMe Ltd press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
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