Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.

With a roster of sponsorship deals at some of the most prestigious fitness and bodybuilding events, Panatta is significantly increasing its investment in exhibition spaces. This is a strategic choice based on the awareness of the importance of creating direct connections with fitness enthusiasts, industry experts and bodybuilding athletes on a global level.

These are just some of the main events of 2024:

• 6 – 8 March: IHRSA, LA, California: The largest gathering for fitness professionals in the US; trade shows and educational events will create opportunities to expand business prospects as well as knowledge and encourage innovation in the sector.

• 15 – 17 March: Arnold Sports Festival, Birmingham, UK: Panatta has signed a three-year contract as the presenting sponsor of the Arnold Classic UK competition and intends to bring its offering to life within a 300sq m stand and a spacious 200sq m Muscle Gym: an interactive meeting point for athletes, enthusiasts and potential customers to experience its equipment firsthand.• 11 – 14 April: Fibo, Cologne, Germany: One of the world’s most important fitness events which has enjoyed Panatta's support since its first edition. This year, Panatta has signed a contract as gold sponsor and will be exhibit a range of its exciting new products.

• 30 May – 2 June: Rimini Wellness, Rimini, Italy: The most important fitness fair in Italy and the one closest to Panatta's heart, given its long history of participation and the special relationship that has developed over the years between the organisers and attendees. This year, Panatta will have an imposing presence spread over several areas dedicated to fitness, lifestyle, bodybuilding, and training.27 – 28 July: Dubai Pro, Dubai, UAE: An event hosting one important bodybuilding competition in the Middle East.

• 25 – 27 October: Dubai Muscle Show, Dubai, UAE: The most prestigious fitness and bodybuilding fair in the Middle East.

These trade shows not only serve as a platform for Panatta to unveil its latest product innovations but also as a stage to spotlight internationally renowned athletes who epitomise dedication, passion, and extraordinary results achieved through Panatta equipment.

Enthusiasts, customers, and visitors alike will also have the opportunity to directly engage with Panatta brand ambassadors, including iconic figures such as Ronnie Coleman (an 8x Mr Olympia), Phil Heath (a 7x Mr Olympia), Maureen Blanquisco (the reigning Ms Olympia Bikini 2022) and Angela Borges, a world champion in the Wellness category.

Alongside these luminaries stand Bob Cicherillo, celebrated as "The Voice of Bodybuilding," and Mohamed Foda, a rising star known as "The Next Big Thing" in bodybuilding.

With an unyielding commitment to innovation, quality and an unwavering passion for bodybuilding, Panatta is poised to make an indelible mark at the 2024 industry fairs.