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FITNESS, HEALTH, WELLNESS

Product innovation

New London PT facility partners with Eleiko

WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, beautiful changing rooms and The WE11 Lounge, where clients can enjoy a post-workout meal or shake.

This new boutique facility features a host of Eleiko equipment, from a row of half racks with bespoke sound and vibration reducing platforms, to branded weightlifting discs, 1-50kgs of dumbbells and benches.

The site also has the new patent pending Eleiko Öppen Deadlift bar, a new design nominated for several innovation awards, that is well received by their clients.

“Eleiko have taken a popular tool for top fitness professionals and made it their own. My experience with the Öppen Deadlift bar only confirms their best in class reputation. A few simple modifications, executed with world class engineering, have created an outstanding bar”, says Tiago Ribeiro, common purpose PT, who trains his clients at WE11.

WE11's vision for the business is to inspire and support the growth of freelance professionals by providing affordable, flexible and community-driven co-working studios across prime Central London locations.

Sam, WE11 owner, says “Our brand partnership with Eleiko was a deliberate business decision, founded upon the reputation and quality that their equipment offers. Our investment in the brand has proven positive for WE11 as our Personal Trainers have expressed their esteem for the equipment."

"We are proud to showcase the equipment and are particularly impressed by the service provided throughout, especially by Sarah Burgess, who has been a backbone for WE11 and is very knowledgeable, reliable and professional. We are happy to pay the premium in exchange for high quality experiences for our end user, a brand value which sits at the core of everything we strive to achieve here at WE11.”

Eleiko Sport Ltd is working directly with facilities across the UK, helping to design and create outstanding training spaces. For further information or to discuss your facility, [email protected].

Company Details
Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.
Address
Kalstorpvagen 18,
Halmstad, 30262
Sweden
Telephone
+44 (0) 20337 04204
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
imagesX/THUMB342022_572373_293789.jpg

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Product innovation

New London PT facility partners with Eleiko

WE11, a luxury co-working studio for elite freelance wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, beautiful changing rooms and The WE11 Lounge, where clients can enjoy a post-workout meal or shake.

This new boutique facility features a host of Eleiko equipment, from a row of half racks with bespoke sound and vibration reducing platforms, to branded weightlifting discs, 1-50kgs of dumbbells and benches.

The site also has the new patent pending Eleiko Öppen Deadlift bar, a new design nominated for several innovation awards, that is well received by their clients.

“Eleiko have taken a popular tool for top fitness professionals and made it their own. My experience with the Öppen Deadlift bar only confirms their best in class reputation. A few simple modifications, executed with world class engineering, have created an outstanding bar”, says Tiago Ribeiro, common purpose PT, who trains his clients at WE11.

WE11's vision for the business is to inspire and support the growth of freelance professionals by providing affordable, flexible and community-driven co-working studios across prime Central London locations.

Sam, WE11 owner, says “Our brand partnership with Eleiko was a deliberate business decision, founded upon the reputation and quality that their equipment offers. Our investment in the brand has proven positive for WE11 as our Personal Trainers have expressed their esteem for the equipment."

"We are proud to showcase the equipment and are particularly impressed by the service provided throughout, especially by Sarah Burgess, who has been a backbone for WE11 and is very knowledgeable, reliable and professional. We are happy to pay the premium in exchange for high quality experiences for our end user, a brand value which sits at the core of everything we strive to achieve here at WE11.”

Eleiko Sport Ltd is working directly with facilities across the UK, helping to design and create outstanding training spaces. For further information or to discuss your facility, [email protected].

Company Details
Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.
Address
Kalstorpvagen 18,
Halmstad, 30262
Sweden
Telephone
+44 (0) 20337 04204
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
imagesX/THUMB342022_572373_293789.jpg

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What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Global Wellness Summit
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
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A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
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With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
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