Myzone has partnered with digital health and fitness company, OliveX Fitness Metaverse, exploring new ways of inspiring people to move to move more through Web3.

Due to launch in 2023, the digital space will offer a platform for participants to experience Myzone’s five coloured heart rate zones and better understand the effect these have on the body during exercise.

“This is a fantastic opportunity for Myzone to replicate our technology in the virtual world to help encourage more people to become more active,” says Dave Wright, CEO of Myzone Group.

“We’ve already built a large community of fitness enthusiasts that are rewarded for their efforts, so bringing that ethos and aim to the Fitness Metaverse perfectly aligns with what OliveX and Myzone are trying to achieve.”

Myzone brings to the metaverse extensive knowledge around the gamification of fitness and the move-to-earn model. With years of experience in setting challenges, supporting users reach personal goals and building an online social community, the two brands are connected in their aim of motivating users to sustain physical activity.

“Myzone is one of the largest brands within the fitness industry and the leading brand for wearables and gamification, so we’re incredibly proud to welcome them to our Fitness Metaverse,” explains Andy Hall, COO at OliveX.

“Dave and his team have created a globally recognisable brand with a great purpose and their vision and forward-thinking approach align well with the work we’re doing at OliveX.”

For more information on getting communities moving, visit myzone.org.