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FITNESS, HEALTH, WELLNESS

Product innovation

Myzone is adding the "feelgood" experience into exercise

If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition.
– Dave Wright, CEO and creator of Myzone

Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise when wearables trumped the top spot for 2019. However, for decades now people have relied on the sole guidance that achieving the set goal of 10,000 steps a day is necessary in order to hit the recommended amount of daily exercise, coined by the World Health Organization.

While it is a fantastic tool to engage people, who are daunted by fitness centres or need an achievable goal to aim for, recent headlines have declared there is no health guidance that exists to back the trend.

Wearables have since proven there are greater avenues to help people focus on activity and movement with more accurate and reliable data that goes beyond simply counting steps. Myzone recently launched MZ-Motion, a tool that instead of counting steps, calculates incidental movement delivered for a continuous period, providing a Motion.

“Myzone is all about rewarding effort in a way that levels the playing field amongst all users, giving everyone an equal opportunity to show how hard they are trying,” said CEO and creator of Myzone, Dave Wright. “If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition; encouraging users to continuously improve their activity level, providing accurate data, and offering support from the very start of their fitness journey.”

At the end of the day, the goal for most fitness companies is to simply find a way to mobilise deconditioned people. However, what separates Myzone from the rest of the activity trackers is that the technology humanises exercise, removing the inadequacies associated. By adding the feelgood experience into exercise, Myzone eliminates the stereotypes that only the fit can get fitter, ultimately serving as a catalyst to overall improved health. For more information, email [email protected], or visit myzone.org.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
imagesX/THUMB343512_500942_56201.jpg

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Product innovation

Myzone is adding the "feelgood" experience into exercise

If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition.
– Dave Wright, CEO and creator of Myzone

Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise when wearables trumped the top spot for 2019. However, for decades now people have relied on the sole guidance that achieving the set goal of 10,000 steps a day is necessary in order to hit the recommended amount of daily exercise, coined by the World Health Organization.

While it is a fantastic tool to engage people, who are daunted by fitness centres or need an achievable goal to aim for, recent headlines have declared there is no health guidance that exists to back the trend.

Wearables have since proven there are greater avenues to help people focus on activity and movement with more accurate and reliable data that goes beyond simply counting steps. Myzone recently launched MZ-Motion, a tool that instead of counting steps, calculates incidental movement delivered for a continuous period, providing a Motion.

“Myzone is all about rewarding effort in a way that levels the playing field amongst all users, giving everyone an equal opportunity to show how hard they are trying,” said CEO and creator of Myzone, Dave Wright. “If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition; encouraging users to continuously improve their activity level, providing accurate data, and offering support from the very start of their fitness journey.”

At the end of the day, the goal for most fitness companies is to simply find a way to mobilise deconditioned people. However, what separates Myzone from the rest of the activity trackers is that the technology humanises exercise, removing the inadequacies associated. By adding the feelgood experience into exercise, Myzone eliminates the stereotypes that only the fit can get fitter, ultimately serving as a catalyst to overall improved health. For more information, email [email protected], or visit myzone.org.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
imagesX/THUMB343512_500942_56201.jpg

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Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
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A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
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Shaun Grove

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My goal was to invest in where fitness is going, not where it’s already been
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Click on a catalogue to view it online
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Lee Valley Regional Park Authority
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