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FITNESS, HEALTH, WELLNESS

Product innovation

Myzone is adding the "feelgood" experience into exercise

If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition.
– Dave Wright, CEO and creator of Myzone

Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise when wearables trumped the top spot for 2019. However, for decades now people have relied on the sole guidance that achieving the set goal of 10,000 steps a day is necessary in order to hit the recommended amount of daily exercise, coined by the World Health Organization.

While it is a fantastic tool to engage people, who are daunted by fitness centres or need an achievable goal to aim for, recent headlines have declared there is no health guidance that exists to back the trend.

Wearables have since proven there are greater avenues to help people focus on activity and movement with more accurate and reliable data that goes beyond simply counting steps. Myzone recently launched MZ-Motion, a tool that instead of counting steps, calculates incidental movement delivered for a continuous period, providing a Motion.

“Myzone is all about rewarding effort in a way that levels the playing field amongst all users, giving everyone an equal opportunity to show how hard they are trying,” said CEO and creator of Myzone, Dave Wright. “If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition; encouraging users to continuously improve their activity level, providing accurate data, and offering support from the very start of their fitness journey.”

At the end of the day, the goal for most fitness companies is to simply find a way to mobilise deconditioned people. However, what separates Myzone from the rest of the activity trackers is that the technology humanises exercise, removing the inadequacies associated. By adding the feelgood experience into exercise, Myzone eliminates the stereotypes that only the fit can get fitter, ultimately serving as a catalyst to overall improved health. For more information, email [email protected], or visit myzone.org.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
imagesX/THUMB343512_500942_56201.jpg

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
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Diary dates

Product innovation

Myzone is adding the "feelgood" experience into exercise

If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition.
– Dave Wright, CEO and creator of Myzone

Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise when wearables trumped the top spot for 2019. However, for decades now people have relied on the sole guidance that achieving the set goal of 10,000 steps a day is necessary in order to hit the recommended amount of daily exercise, coined by the World Health Organization.

While it is a fantastic tool to engage people, who are daunted by fitness centres or need an achievable goal to aim for, recent headlines have declared there is no health guidance that exists to back the trend.

Wearables have since proven there are greater avenues to help people focus on activity and movement with more accurate and reliable data that goes beyond simply counting steps. Myzone recently launched MZ-Motion, a tool that instead of counting steps, calculates incidental movement delivered for a continuous period, providing a Motion.

“Myzone is all about rewarding effort in a way that levels the playing field amongst all users, giving everyone an equal opportunity to show how hard they are trying,” said CEO and creator of Myzone, Dave Wright. “If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition; encouraging users to continuously improve their activity level, providing accurate data, and offering support from the very start of their fitness journey.”

At the end of the day, the goal for most fitness companies is to simply find a way to mobilise deconditioned people. However, what separates Myzone from the rest of the activity trackers is that the technology humanises exercise, removing the inadequacies associated. By adding the feelgood experience into exercise, Myzone eliminates the stereotypes that only the fit can get fitter, ultimately serving as a catalyst to overall improved health. For more information, email [email protected], or visit myzone.org.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
imagesX/THUMB343512_500942_56201.jpg

Product innovation

HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
One of the biggest mistakes operators in the fitness industry still make is advertising almost
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
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CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Epassi UK
For the last 23 years they have been on a mission to create a fitter, ...
Company profiles
Company profile: Speedflex (UK & Ireland) Limited
Speedflex offers safe and effective, high intensity, low impact HIIT training in a variety of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swim England press release: Swim England launches new Learn to Swim Growth Plan to support aquatic programme expansion
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
Featured press releases
CoverMe Ltd press release: CoverMe and Jobs In. Fitness partner to create end-to-end talent solution
CoverMe, the UK’s leading fitness workforce management and recruitment platform, has partnered with Jobs In. Fitness, the specialist executive search and advisory firm for the fitness and wellbeing sector, to give operators a single route to talent at every level – from frontline staffing to C-suite.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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