IHRSA, one of the biggest health and fitness shows worldwide, draws the industry’s top minds–those on the frontlines who see where fitness is heading and where there’s room to grow. Matthew Januszek of Escape Fitness interviewed its luminaries for the Escape Your Limits podcast:

Here are the opportunities they see:

Derek Gallup, New Evolution Ventures executive vice president of fitness, IHRSA chairman

Reverse the global physical inactivity epidemic through getting kids to be more active.

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Donovan Green, personal trainer to Dr. Oz, MyGreenLiving.com founder, author:

Place more emphasis on senior fitness so as people age they expect they can be healthy and fit, decreasing worry of disease.

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David Weck, BOSU ball inventor, WeckMethod founder:

Reach the 85% of the population that doesn’t exercise through teaching better fundamentals younger, to kids, so movement isn’t a chore.

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Tamer El Guindy, UFC GYM University senior vice president of global franchising:

Create microgyms inside big gyms. Traditional gyms must keep members activated to survive.

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Richard Earney, Midtown Athletic Clubs national program director :

Better integrate virtual with wearables and data gathering for overall health.

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Brad Houx, Midtown Athletic Clubs general manager:

Create programming to engage kids while they are in our care and clubs.

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Michol Dalcourt Institute of Motion founder, ViPR creator:

Develop truly complete programming that includes sustainability, building resiliency and recovery so people can train lifelong.

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Brian Blacher, Workout Bar San Diego co-founder:

More fully develop the social aspect fitness offers by creating communities – fitness families – to overcome the socialization problem created by social media and texting.