Life Fitness has launched a new line of strength equipment targeting the commercial market.

The Axiom Series features 10 single-exercise and eight dual-exercise selectorised machines, a dual adjustable pulley and 12 benches and racks.

With a focus on biomechanics and a modern design – such as low-profile towers that allow for clear sight lines across the gym floor – Axiom has been created mainly for health clubs and hospitality operators.

Designed to be user-friendly and approachable to all exercisers, each selectorised unit includes graphic placards to help exercisers learn what muscle groups they are training and proper exercise motion.

QR codes are also scannable via a smartphone to show a video of how to use each machine.

Axiom Series utilises weight stacks, guide rods, pulleys and cables, in addition to a standard accessory tray on top of each tower to store a water bottle, towel or mobile phone.

Operators can also choose between a rear shroud only or full shroud solution, depending on the design of their facility.

“We’ve listened to feedback from our customers and we’re excited for them to experience the full breadth and versatility of this line," said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness.

"The Axiom lineup features a fresh, inviting design with upgraded biomechanics and is the perfect solution to upgrade the look and strength training experience of any facility.”