Hundreds of visitors experienced the latest in gym equipment innovation, industry insight and unforgettable entertainment at the annual Matrix International Show.

Offering something completely different, the show, held at the Ricoh Arena in Coventry, delivered a diverse display of product demonstrations and training, topical seminar discussions, industry networking and more.

Supported by EuropeActive, ukactive, EREPS and CIMSPA, and joined by a host of third party suppliers, it was the first time that Matrix had organised its own dedicated show. The event ran across two days and included a show-stopping performance headlined by Britain’s Got Talent famed dance crew, Flawless.

Organising the event was Director of Strategic Marketing EMEA and UK for Matrix, Gemma Bonnett. Gemma said: “We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event.

“By delivering a jam-packed speaker schedule we have provided education, qualified trainers have given live demonstrations of the equipment and of course, our show-stopping entertainment has proven that fitness is worthy of being a breath-taking performance.

“Not only that, we were able to host the InstructAbility Pull-Up Challenge with Paralympian and Matrix Ambassador, Joe Townsend. Les Mills delivered a full programme of classes and our other event partners were able to host presentations throughout the show.

“We are delighted that so many people attended and enjoyed the experience. Because that is what Matrix is really about, providing a full fitness solution that connects with the user and what they experience when they exercise.”