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FITNESS, HEALTH, WELLNESS

Product innovation

Getting a fitness business up and running is no sweat with Portman

Our specialist expertise in the sector means we understand the specific needs of fitness businesses.
– George Dunn, senior account manager at Portman Asset Finance

When setting up a new gym or expanding an existing business, the purchasing of fitness equipment is a significant outlay that often requires a six-figure sum.

Many businesses, especially start-ups, have been held back by poor access to finance in the past. However, Portman Asset Finance understands these pressures and provides fast and flexible finance solutions that new or established fitness businesses need to fulfil their ambitions.

Portman has helped grow more than 10,000 UK companies by arranging over half a billion pounds to support them since being established in 2007.

As fitness sector experts, Portman understands the challenges businesses face and has spent years developing strong relationships with key equipment suppliers, meaning it can fund almost any tangible asset.

With access to over 40 of the UK’s top lenders, offering a range of products with finance available from £10,000 to £2,000,000, Portman can help secure the right deal for each customer.

Options include lease finance, hire purchase, business loans and refinance. With lease finance, for example, business owners can let the new equipment pay for itself as they use it, rather than pay upfront in one lump sum. Their working capital is therefore preserved, allowing them to invest funds into other areas of the business. With rates from as little as 2.5%, flexible monthly payments can be spread over periods of up to 10 years and costs can be offset against tax.

As well as funding gym equipment, Portman’s finance agreements cover associated items such as flooring, air conditioning, lockers, changing rooms and member management systems.

Company Details
Portman Asset Finance Ltd
Portman Asset Finance are a leasing company specialising in the fitness/leisure industry.
Address
1 Pavilion Court, 600 Pavilion Drive, Northampton Business Park, Northampton, NN4 7SL
Telephone
+44 (0)1604 761276
When setting up a new gym or expanding an existing business, the purchasing of fitness equipment is a significant outlay that often requires a six-figure sum.
THUMB26737_636899.jpg

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Product innovation

Getting a fitness business up and running is no sweat with Portman

Our specialist expertise in the sector means we understand the specific needs of fitness businesses.
– George Dunn, senior account manager at Portman Asset Finance

When setting up a new gym or expanding an existing business, the purchasing of fitness equipment is a significant outlay that often requires a six-figure sum.

Many businesses, especially start-ups, have been held back by poor access to finance in the past. However, Portman Asset Finance understands these pressures and provides fast and flexible finance solutions that new or established fitness businesses need to fulfil their ambitions.

Portman has helped grow more than 10,000 UK companies by arranging over half a billion pounds to support them since being established in 2007.

As fitness sector experts, Portman understands the challenges businesses face and has spent years developing strong relationships with key equipment suppliers, meaning it can fund almost any tangible asset.

With access to over 40 of the UK’s top lenders, offering a range of products with finance available from £10,000 to £2,000,000, Portman can help secure the right deal for each customer.

Options include lease finance, hire purchase, business loans and refinance. With lease finance, for example, business owners can let the new equipment pay for itself as they use it, rather than pay upfront in one lump sum. Their working capital is therefore preserved, allowing them to invest funds into other areas of the business. With rates from as little as 2.5%, flexible monthly payments can be spread over periods of up to 10 years and costs can be offset against tax.

As well as funding gym equipment, Portman’s finance agreements cover associated items such as flooring, air conditioning, lockers, changing rooms and member management systems.

Company Details
Portman Asset Finance Ltd
Portman Asset Finance are a leasing company specialising in the fitness/leisure industry.
Address
1 Pavilion Court, 600 Pavilion Drive, Northampton Business Park, Northampton, NN4 7SL
Telephone
+44 (0)1604 761276
When setting up a new gym or expanding an existing business, the purchasing of fitness equipment is a significant outlay that often requires a six-figure sum.
THUMB26737_636899.jpg

Product innovation

Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
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Strength training has moved from the margins to the mainstream.
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Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
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Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
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Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Company profiles
Company profile: Ziva Strength
Ziva is an elite-performance fitness brand that designs, manufactures, delivers, and services premium resistance training, ...
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Catalogue Gallery
Click on a catalogue to view it online
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GLL press release: Families flock to 'Better' Leisure Centres for weekend of free fun
Heralding the launch of the Commonwealth Games Last weekend’s ‘Team England National Sports Weekend’ (18 and 19 July) held at ‘Better’ leisure centres across the UK was a ‘hit’, with customers of all ages arriving in their legions to try out a selection o
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CET CryoSpas press release: CET CryoSpas and Specialist Pools Services Ltd partner to bring automated Ice Bath Management to the commercial leisure sector
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Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
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Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
06-08 Oct 2026
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Diary dates
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