FunXtion, experts in interactive digital fitness, has been appointed by the world’s fastest growing fitness franchise, Anytime Fitness, to enhance member experience and engagement.

The installation of the interactive, FunXtion Experience Station (FES), gives members access to bespoke, guided virtual classes, workouts, and exercises, 24/7. Through touch screen operation, the FES delivers workout innovation, coaching members through exercise programmes that drive them towards their training goals.

FunXtion’s seamless integration with the CRM system also creates a connected ecosystem which enables content delivery to all geographical regions.

Chuck Runyon, CEO of Self Esteem Brands, Anytime Fitness explains: “What I particularly like about FunXtion is that it really benefits the coach to digitise the experience, saving them time and standardising the programming so we can deliver it to members at a high level.

FunXtion enables us to coach, care and connect with our members effectively. This partnership is the result of an intensive search for a digital solution and we feel confident that we have found the right companion.”

FunXtion also provide Anytime Fitness with a wealth of real time data relating to member profiling and business analysis. It enables the delivery of bespoke marketing campaigns to help drive member engagement and maximise revenue opportunities.

Ernst de Neef, CEO of FunXtion, adds: “I am confident that FunXtion will bring essential added digital value to Anytime Fitness clubs. This new partnership will enrich the fantastic current offerings and bring member experience to even higher levels.”

To find out more visit www.funxtion.com