A new version of data analysis and management tool, FitnessKPI, has been launched, offering operators greater levels of personalisation, segmentation and real-time analysis.

The latest update has been designed to adapt to the needs of franchises, chains, independent gyms and boutique studios, making data centralisation and access to detailed information easier than ever before.

Clubs can now access detailed information about each client, such as the time and day of visits, email, age, gender, generation, postcode, membership type, and even which entrance they use to access the facility.

This improvement makes it easier to create personalised strategies and identify behaviour patterns, enabling the provision of services that better meet clients’ needs.

FitnessKPI’s AI – called Anna – continues to be a key pillar of the platform, analysing data in real-time and providing predictions on client behaviours. Clubs can now request that Anna notify them when a KPI exceeds a certain level or reaches a percentage compared to the previous month.

Founder, Pablo Viñaspre, says: “The ability to compare data, along with tools such as drop-out prediction and adherence analysis, makes FitnessKPI an essential tool for clubs.”