CoverMe Fitness, the seamless, on-demand fitness team management and cover solution app, has launched an exclusive perks and discounts package for fitness professionals.

Available for free through the CoverMe app, the new offer reinforces the company’s commitment to rewarding fitness professionals, whose passion and expertise are key to member retention in gyms and studios.

Fitness professionals can now access hundreds of high-value discounts and offers from premium brands including Nike, Adidas, Sweaty Betty, Samsung, Myprotein and Under Armour directly within the CoverMe app, thanks to CoverMe’s new partnership with Club Perks.

The new package expands on CoverMe’s comprehensive range of rewards, designed to support fitness professionals in their careers. Highlights include extensive educational opportunities offered in partnership with industry leaders such as Future Fit, SH1FT Fitness and Hatton Boxing.

CoverMe users also benefit from exclusive discounts on essential resources, including technology, indemnity insurance, first aid training and music licensing.

“Fitness professionals are rarely recognised for their critical role in the sector, particularly freelance group exercise instructors who are at the heart of member loyalty,” says Lou Crossland, chief commercial officer, CoverMe.

The new rewards package aligns with CoverMe’s mission to connect educated and qualified fitness professionals with local clubs and studios, empowering them to advance their careers, boost their income and simplify their work lives.

Beyond discounts, the CoverMe app functions as a digital wallet for fitness professionals featuring their CVs and qualifications, as well as acting as a scheduling tool and signalling their availability for work to operators.

Figures show that instructors using the CoverMe platform teach an average of 13 more classes each month and also save six hours per month by automating invoicing and admin tasks through the app.

To date, 3,600 fitness venues – including operators such as Virgin Active, Fitness First, Total Fitness and Serco – have adopted the CoverMe app to streamline staff management. Every operator that has joined the platform has continued to use it.

It’s in the industry’s best interest to reward high-quality fitness professionals, says Crossland.

“Recognising and rewarding their dedication and hard work with meaningful perks will help attract and retain skilled instructors delivering first-class fitness experiences for club members.”