Although Covid may no longer be a ‘significant’ threat to business, the connected fitness industry is still facing challenges.

As the industry enters an exciting era of transformation, companies are now compelled to innovate not just their product offerings, but their entire business model to keep up with ever-changing consumer attitudes towards health and fitness.

Following three very successful years, the Connected Health & Fitness Summit is returning from 8-9 February to explore the industry's most pressing challenges and hottest trends.

• Expand your product offering and reach new audiences by exploring new wellness verticals.

Attract, engage and retain your customer base by leveraging your data to streamline your customer journey.• Maintain your competitive edge by implementing a well-curated digital strategy.

• Grow your customer base by discovering untapped markets and monetising fitness communities.• Build relationships and share ideas at our Women in Connected Fitness and CEO/founders Forum.

Innovation showcase

This year, eight of the most innovative start-ups chosen by a Selection Committee made up of active investors, will take to the main stage at the event in a Shark-Tank style round of pitches.

Discover this year’s finalists:

• bodQR

• Flexia

• Maverick Community

• Othership

• Pause Studio

• Safe Sweat

• SWERVE

• The Wellness Programme

Fitness forums

Back by popular demand, the Connected Health & Fitness Summit Fitness Forums offer attendees the chance to connect with leading individuals within the fitness and well-being space in an exclusive group discussion setting.

Spaces are limited and based on applications to ensure the highest quality of discussion.

Women in Fitness Forum

Hosted by FitOn and Arketa, this space is dedicated to leading female CEOs/founders with a key focus on sharing experiences and lessons learnt, creating safe spaces for all to enjoy and gaining investment as a female founder.

Apply now via the official website.

CEO/founders forum

Hosted by VERB, Movr and Good Soul Hunting, this forum will focus on accelerating the formulation of key relationships and partnerships by discussing building businesses that reflect reality, redrafting strategies to retain and engage consumers and expanding offerings and shifting strategies with the right partnerships.

Click here to apply now! Don't forget to use the code HCM10 for an exclusive 10 per cent discount on your event ticket.

It’s time to re-evaluate your value propositions and clearly identify your role into your customers’ fitness and wellness routines.

Join the likes of Google Health, Xponential Fitness, Equinox, Intel and Integrity Square as we bring together the strongest brands in fitness and beyond to find out how.

Download the agenda to find out more.