The Primal Performance Series Plate-Loaded Ab Crunch is a tool for building and toning abs with precision.

Designed by Primal Strength, the machine features a pivoting seat pad to ensure flexibility for multiple abdominal exercises and effective activation of lower body muscle groups.

“It moves the user through a natural range of motion for safe targeting of abdominal muscles, while overhead handles allow abs to pre-stretch with an upright posture for good form,” says Primal Strength’s head of product, Euan Miller.

The piece can be combined with Primal Performance Series weight plates, taking up to 150kg. Constructed from laser-cut steel with a black coating, the machine is built for heavy use and backed by a five-year frame warranty.