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Health Club Management

Health Club Management

News

Small financial rewards no incentive for people to go to the gym, says study

Offering people small monetary incentives to go to the gym does not work, according to a new study.

An investigation carried out by Case Western Reserve University found that there was no difference between two groups of gym goers offered different small financial incentives to continue their exercise programme.

For visiting the the gym nine times over a six-week period, participants were offered a US$30 (£23, €25) Amazon gift card, a prize item or a US$60 (£46, €51) Amazon gift card, while a control group were offered a US$30 gift card no matter how often they visited.

While incentivised participants showed a slight increase in gym visitation during the sixth and final week, they only made 0.14 more visits per week than those promised no reward at all.

The group promised the US$60 gift card also did not visit the gym more than those offered the US$30 card or prize.

After the first week of the study, 14 per cent of all participants did not visit the gym again.

“Maybe the internal motivation that gets a person to start a gym membership is unrelated to what drives them to earn financial incentives. What’s clear was there was no complementarity in lumping these two motivations together,” said study co-author Mariana Carrera.

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Offering people small monetary incentives to go to the gym does not work, according to a new study.
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Features
Indoor rowing
The rowing machine is the single most effective piece of kit in the gym, for those looking for a complete body workout – Eric Kent, British Rowing
Features
Legal liability
A report has painted a glum picture of health club safety, claiming that nearly half of UK adults have injured themselves during exercise. Tom Walker investigates if gyms are doing enough to keep users safe
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ukactive update
With this year’s celebration of physical activity fast approaching, ukactive CEO Steven Ward outlines how the day will build on the success of 2016
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Group exercise
In group classes where abilities are mixed and the focus is on getting a good workout, participants can push themselves too hard. Kath Hudson explores how instructors can make safety a priority
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Product innovation
Lauren Heath-Jones rounds up the latest health and fitness products and services
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ukactive update
The 2017 ukactive Flame Awards and conference brought key industry players together. CEO Steven Ward shares the event’s main take-home messages
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IHRSA update
The 17th Annual IHRSA European Congress will take place in London from 23 to 26 October 2017. IHRSA’s Kristen Walsh takes a look at what we can expect from this huge event
Features
Research
Recent research shows just a small amount of resistance training per week can dramatically reduce the risk of combined obesity, diabetes and hypertension
Features
Data protection
With the implementation of the general data protection regulation (GDPR) fast approaching, Health Club Management explores what the biggest shake up of data protection laws for 25 years means for health and fitness businesses across the UK and Europe
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People
People
More than a million people say they are always, or often, lonely. Loneliness and isolation is such a huge and invisible problem
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People
A fitness club can have everything on paper to make it the best in the business, but its longevity depends on how well it understands the basic psychological needs of its members
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Interview
I spend a lot of time with our PTs. I tell them: ‘We’ll provide you with the facility; you provide us with the club.’
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Interview
If you look at the most successful clubs in the world, they have large studios, some as big as sports halls, and these are rammed at six o’clock in the morning throughout the evening
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We tap into the group exercise mentality, so people feel they’re working out with friends, and set the whole thing to funky beats mixed by our full-time DJs
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One of the most powerful tools we have as a spa department, is the ability to collaborate with our peers in personal training, group fitness and pilates
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You have to look after your clients and really care about them. That’s not just a line, you genuinely have to care
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Job search
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Catalogue Gallery
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Company profile
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Featured supplier
Supplier profile: FitQuest Introduces Innovative New Machines in Partnership with The Gym Group
FitQuest, industry leaders in human performance monitoring, have launched a brand-new version of the FitQuest machines, now with state-of-the-art body composition analysis. View full profile...
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Supplier profile: Endless training options with Cybex PWR PLAY
PWR PLAY is the new strength and functional training solution from premium fitness equipment manufacturer Cybex. View full profile...
Opinion
Opinion: Is your leisure facility prepared for new data protection laws?
Information security – we hear about it everywhere; the news, the TV. Just why is this topic of conversation so prevalent?
Property & Tenders
Gravesham Borough Council
Property & Tenders
Gravesham Borough Council
Property & Tenders
Diary dates
07-29 Oct 2017
Ten Health & Fitness Hatton Garden, London, United Kingdom
Diary dates
17-20 Oct 2017
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
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