Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

White paper: valuing fitness instructors 'key to success'

Members feel passionately about their instructors and will keep coming back to classes because they feel a strong connection
– Wendy Coulson

Fitness operators who recognise and reward their best instructors are more likely to retain customers, build brand loyalty and see improvements in their financial results.

That is the finding outlined in The Impact of Instructor Quality In The Physical Activity Sector – a white paper produced by fitness giant Les Mills and supported by not-for profit body ukactive.

The study found that instructors play a major role in clubs, from impacting member retention to instigating positive changes in operations.

"The sector should not undervalue the role of the Instructor," the report reads.

"Members are often more loyal to their favourite instructor than they are to a facility – and often the soft skills of the instructor are more important to members than knowledge of the industry or a high level of qualifications."

Instructors are also at the centre of the gym journey more than ever before thanks to the ever-increasing popularity of group exercise.

"Fitness classes are the future for club," the report states. "More than half (52 per cent) of millennials and 50 per cent of Gen Z members engage in fitness classes, preferring to workout with others to access the social benefits of exercise."

The report is the result of an industry roundtable session, which discussed the value of instructors and how they can be rewarded for the contribution they make to an operator’s bottom line.

The roundtable featured representatives from academia, training providers, boutique and mainstream operators, national governing bodies of sport and publicly-funded bodies, as well as membership bodies, instructors and instructor trainers.

Wendy Coulson, CEO Les Mills UK and Ireland, said: “We know that members feel passionately about their instructors and will keep coming back to classes because they feel a strong connection.

"These sorts of (roundtable) discussions are paramount to ensuring the industry understands the importance of the instructor, values their work, rewards their effort and actively invites their feedback and contributions.”

Colin Huffen, head of education, CIMSPA, added: “It was great to hear that the group confirmed group exercise makes an invaluable contribution to the industry, providing fantastic experiences for everyone in their sessions.

"The roundtable highlighted a number of areas for development to raise the standards of group exercise instructors, these will be considered when reviewing the sector’s professional standard for the role. We will also provide an opportunity for group exercise instructors to show that they don’t just meet the minimum standard but are fantastic at what they do.”

To read the The Impact of Instructor Quality In The Physical Activity Sector white paper, click here.

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With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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The issue holding things back is not GPs’ lack of belief in the power of physical activity – it’s the lack of a quality offer they can refer to. We need to look at the supplier side, so all GPs have access to a good quality provider of exercise
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With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
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I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
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Click on a catalogue to view it online
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Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates

News

White paper: valuing fitness instructors 'key to success'

Members feel passionately about their instructors and will keep coming back to classes because they feel a strong connection
– Wendy Coulson

Fitness operators who recognise and reward their best instructors are more likely to retain customers, build brand loyalty and see improvements in their financial results.

That is the finding outlined in The Impact of Instructor Quality In The Physical Activity Sector – a white paper produced by fitness giant Les Mills and supported by not-for profit body ukactive.

The study found that instructors play a major role in clubs, from impacting member retention to instigating positive changes in operations.

"The sector should not undervalue the role of the Instructor," the report reads.

"Members are often more loyal to their favourite instructor than they are to a facility – and often the soft skills of the instructor are more important to members than knowledge of the industry or a high level of qualifications."

Instructors are also at the centre of the gym journey more than ever before thanks to the ever-increasing popularity of group exercise.

"Fitness classes are the future for club," the report states. "More than half (52 per cent) of millennials and 50 per cent of Gen Z members engage in fitness classes, preferring to workout with others to access the social benefits of exercise."

The report is the result of an industry roundtable session, which discussed the value of instructors and how they can be rewarded for the contribution they make to an operator’s bottom line.

The roundtable featured representatives from academia, training providers, boutique and mainstream operators, national governing bodies of sport and publicly-funded bodies, as well as membership bodies, instructors and instructor trainers.

Wendy Coulson, CEO Les Mills UK and Ireland, said: “We know that members feel passionately about their instructors and will keep coming back to classes because they feel a strong connection.

"These sorts of (roundtable) discussions are paramount to ensuring the industry understands the importance of the instructor, values their work, rewards their effort and actively invites their feedback and contributions.”

Colin Huffen, head of education, CIMSPA, added: “It was great to hear that the group confirmed group exercise makes an invaluable contribution to the industry, providing fantastic experiences for everyone in their sessions.

"The roundtable highlighted a number of areas for development to raise the standards of group exercise instructors, these will be considered when reviewing the sector’s professional standard for the role. We will also provide an opportunity for group exercise instructors to show that they don’t just meet the minimum standard but are fantastic at what they do.”

To read the The Impact of Instructor Quality In The Physical Activity Sector white paper, click here.

Sign up for FREE ezines & magazines

News

Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio
Creating opportunities for older people to get physically active represents a major driver for growth
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym
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Les Mills
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A majority of mothers do not exercise because it makes them feel guilty about not
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Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe.
Low-cost gym operator EōS Fitness has acquired five former Gold's Gym locations in Utah –
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Dyaco International
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1 - 15 of 10,972
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
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Features
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The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
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Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
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Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
The issue holding things back is not GPs’ lack of belief in the power of physical activity – it’s the lack of a quality offer they can refer to. We need to look at the supplier side, so all GPs have access to a good quality provider of exercise
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
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BXR on Chiltern Street is our headquarters. It’s where the brand is nurtured, where the community is built, where we hold our beautiful celebrity events. It’s a great place to spend time and meet like-minded people
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We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
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The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
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Promotional Feature
Promotional feature
Legend announces the industry’s first open leisure management platform for all 2,000 of its clients
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: PowerWave and DFC: a paradigm of progressive growth
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Opinion
promotion
I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
Opinion: Let's distinguish new market entrants by those that add value and those that don't
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Audio visual
Hutchison Technologies: Audio visual
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Ojmar: Locking solutions
Fitness equipment
Shapewatch: Fitness equipment
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness