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Total Fitness taps into app market

Total Fitness has boosted its customer offering by launching a free app for its members.

Features include booking fitness classes, exercise challenges, and syncing workout data from wearable devices and tracking apps, including FitBit, Strava and MapMyRun.

Members can log their workouts manually or by taking an xCapture photo of the display screen on the equipment being used.

Developed by Netpulse, a provider of mobile apps for health clubs, the app has been downloaded by more than 12,000 Total Fitness members in its first month. The chain, which has a network of 17 clubs across the North of England and Wales, has 94,000 members.

David Atkinson, Total Fitness head of technology, said: “Integrating new technology like this is all part of our aim to provide an unrivalled, complete club experience for our members.

“We know eight in ten of our customers are bringing a smartphone into club with them and we rarely see members on the gym floor without them, so it makes sense to create a seamless way for workouts to be recorded and to help keep motivation levels high.

“We launched our online booking system for exercise classes in January this year so launching the app was the natural next step. Overall, feedback has been really positive so far and we hope our members continue to enjoy using it.”

Alex Peacock, vice president international at Netpulse, said: “We’re delighted to be partnering with Total Fitness on their new member mobile platform. The results they’ve seen in the first month are a perfect example of what can be achieved by providing a robust and feature-rich mobile app which goes beyond the basic functionality you’d expect to find on a club’s website.”

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