The Gym Group has exceeded expectations with its 2025 results and upgraded the outlook, with 20 gyms planned for this year and 75 over the next three.

Adjusted profit before tax was up 194 per cent to £10.6 million. Revenue for the year was up 8 per cent to £244.9 million. 

Average members were up by 4 per cent and average revenue per member was also up 4 per cent.

The 16 sites opened last year were all funded by free cashflow, as were the enhancements to existing sites and continued technology investment around member management and payment capabilities.

Return on Investment Capital at mature gyms is 27 per cent, increasing to 30 per cent after excluding workforce-dependent gyms.

Membership satisfaction continues to be high, with 94 per cent of members rating it either four or five out of five. The nine out of 10 score for employee engagement has also been maintained.

CEO, Will Orr, told HCM, he is delighted with progress and that momentum is continuing in 2026: “In 2025 we grew members, we grew revenue, and we improved the returns on the existing estate. We also made good progress on the site design and the sites we opened in 2025 are performing well ahead of historical averages.

“We upped the profit guidance for 2026, which we’ve done for six of the last seven reporting cycles, so the City appreciates the continuing over-delivering on expectations. Not many businesses are doing that.”

Orr spoke about the strong tailwinds for the sector – spend on health is being prioritised over other discretionary spend and the small price increases introduced have been accepted. The Gym Group’s core audience is Gen Z and they continue to be particularly engaged with fitness. 

The new design, incorporating zoning, better kit and better lighting is proving popular. Glute zones are now standard and women’s zones are also being introduced. “In Bradford, we have a mezzanine which is a women's workout area, next to female changing rooms, and it’s going absolutely brilliantly so we expect to rollout considerably more spaces for women's workouts,” says Orr.

Work is continuing with The Well HQ to upskill the workforce on women-specific training.

Given the current popularity with consumers, The Gym Group is also looking at how recovery could be incorporated into the proposition while remaining in the high value space.