Les Mills
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Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Peloton launches in the UK – celebrates with London pop-up

We don't want the British feeling this is an American brand pushing its sensibility
– Kevin Cornils

US fitness brand Peloton has launched into the UK, marking the occasion with a three-week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.

The pop-up offered a series of themed room sets, showing how Peloton's bikes can be integrated into a range of domestic environments, from home offices to bedrooms.

Customers were offered free trials of Peloton's classes before signing up, with a range of workouts on offer, from beginner to intensive HIIT workouts.

Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.

In 2019, the Covent Garden pop-up store will transform into a studio, where UK instructors will stream and record their own classes.

Peloton's Kevin Cornils told Wired the company is building the London studio because it recognises the need for local content, saying: “We don't want the British feeling this is an American brand pushing its sensibility into their country."

“Things are different,” he said. “Music is different, the style of teaching is different – Americans tend to be a little bit more 'enthusiastic' in their way of instructing.”

The company has 600k people signed up to its streaming workouts and has recently been valued at US$4bn.

It will launch a home treadmill called Tread later this year which will retail for around US$4,000.

Classes for the treadmills will be included in the monthly subscription for existing bike customers.

Sign up for FREE ezines & magazines
US fitness brand Peloton has launched into the UK, marking the occasion with a three- week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.
SAR,HAF,FIT,IND,PTS
THUMB29465_279265.jpg
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian-based fitness franchise F45 has increased the number of countries it operates to more than ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on its first ever membership consultation, asking for views on how ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Latest News
A majority of mothers do not exercise because it makes them feel guilty about not ...
Features
HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
Software
New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
Features
Analysis
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
Promotional Feature
Promotional feature
Our qualification increases learners’ awareness, encourages empathy and instils confidence to speak to people affected by mental ill-health
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
Opinion: Let's distinguish new market entrants by those that add value and those that don't
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Vital Tech
Vital Dome is the company’s patented and proprietary technology. Vital Tech has full control over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Management software
GymSales: Management software
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates

News

Peloton launches in the UK – celebrates with London pop-up

We don't want the British feeling this is an American brand pushing its sensibility
– Kevin Cornils

US fitness brand Peloton has launched into the UK, marking the occasion with a three-week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.

The pop-up offered a series of themed room sets, showing how Peloton's bikes can be integrated into a range of domestic environments, from home offices to bedrooms.

Customers were offered free trials of Peloton's classes before signing up, with a range of workouts on offer, from beginner to intensive HIIT workouts.

Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.

In 2019, the Covent Garden pop-up store will transform into a studio, where UK instructors will stream and record their own classes.

Peloton's Kevin Cornils told Wired the company is building the London studio because it recognises the need for local content, saying: “We don't want the British feeling this is an American brand pushing its sensibility into their country."

“Things are different,” he said. “Music is different, the style of teaching is different – Americans tend to be a little bit more 'enthusiastic' in their way of instructing.”

The company has 600k people signed up to its streaming workouts and has recently been valued at US$4bn.

It will launch a home treadmill called Tread later this year which will retail for around US$4,000.

Classes for the treadmills will be included in the monthly subscription for existing bike customers.

Sign up for FREE ezines & magazines
US fitness brand Peloton has launched into the UK, marking the occasion with a three- week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.
SAR,HAF,FIT,IND,PTS
THUMB29465_279265.jpg

News

Creating opportunities for older people to get physically active represents a major driver for growth
Australian-based fitness franchise F45 has increased the number of countries it operates to more than
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym
Ukactive has set out on its first ever membership consultation, asking for views on how
Dyaco International
Dyaco International
There is no doubt that the boutique studio market is expanding rapidly. London is leading
Northumbria University (NU) has set out to uncover in detail the important role that structured
A majority of mothers do not exercise because it makes them feel guilty about not
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City
Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe.
Low-cost gym operator EōS Fitness has acquired five former Gold's Gym locations in Utah –
Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady
Servicesport UK Limited
Servicesport UK Limited
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having
CoachAi, a virtual companion that interacts with members through their smartphones, has been declared the
The Gym Group has launched a marketing campaign targeting teenagers who are in the midst
Health club design can play a crucial role in improving member retention – partly by
Focus Training
Focus Training
1 - 15 of 10,971
Features
HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
Software
New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
Features
Analysis
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
People
We noticed this gap in the UK market for a complete workout that invigorates the body while impacting the mind
People
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry
People
So, the competition is now here… and who’s to say it always has to be at a premium price point? Why shouldn’t someone also come in with a cheaper at-home option?
People
Ceilidh dancing is great; it’s full of fun and energy and after a night of it you leave happy, smiling and sweating
People
Promotional Feature
Promotional feature
Our qualification increases learners’ awareness, encourages empathy and instils confidence to speak to people affected by mental ill-health
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
I’ll be honest - it feels a bit funny writing an opinion piece in an aggregator special when, fundamentally, I can’t really say that I work for an ‘aggregator!’
Opinion: Let's distinguish new market entrants by those that add value and those that don't
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Vital Tech
Vital Dome is the company’s patented and proprietary technology. Vital Tech has full control over ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Management software
GymSales: Management software
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Les Mills
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