Fitness On Demand
Fitness On Demand
Fitness On Demand
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Nike inspired by Russia's street football culture for multipurpose World Cup sports park

With the eyes of the world on football in Russia, I can’t think of a better time to open such an incredible sports facility
– Ronaldo

To celebrate the start of the World Cup in Russia, sports giant Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ – courtyard cages for street matches.

The 4,700sq m (50,600sq ft) Nike BOX Msk in Gorky Park can be used for a variety of sports and pursuits – from basketball to gym training, running and yoga – but the design is influenced by the facilities where many Russian footballers developed their skills.

The venue has been covered with urban art to reflect its dual purpose “as an ultimate sports playground and a hub for creativity, community programming and partnerships.”

“The park has always been a magnet for sport and cultural expression and this is something we have actively tried to encourage,” said Marina Lylchuk, director of Gorky Park. “We were happy to work with Nike to create this fantastic new facility for the people of Moscow. It’s a welcome addition to Gorky Park and we are sure it will prove hugely popular.”

Around 7,300 hours of sport classes will take place at the Nike BOX Msk in its first year. This summer it will host the Korobka Rebels football tournament for 3,000 male and female players across U17 and U21 levels. It will also be used by the Children Sport Foundation, which brings sport and play into schools, and Perspektiva, which gives young people with and without physical disabilities the chance to play together.

The project has been developed alongside Strelka KB, an organisation that aims to instigate a qualitative change in Russia’s urban landscape.

Opening the facility, former Brazilian footballer, and World Cup star, Ronaldo said: “With the eyes of the world on football in Russia, I can’t think of a better time to open such an incredible sports facility. I know the passion and love fans have for the game and the launch of Box MSK will inspire the youth of Moscow to play more sport.”

This is not the first time Nike has embraced the world of architecture. It has previously created sci-fi tinged pop-up running hubs in Shanghai’s Times Square and opened a “reimagined running track” in the centre of Manila, where sprinters could race against their own avatars in a venue shaped like a huge sole print. It has also collaborated with artist Kaws to cover two of New York’s community basketball courts with his signature brightly-coloured murals.

Sign up for FREE ezines & magazines
To celebrate the start of the World Cup in Russia, sports giant Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ – courtyard cages for street matches.
CLD,SAR,HAF,ARC,DES
 Nike has partnered with KOSMOS Architects to create an outdoor football court in Moscow inspired by the traditional Russian ‘korobka’ caged pitches / Nike
Perfect Gym Solutions SA.
Perfect Gym Solutions SA.

News

Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
Fitness tech firm Myzone has signed a deal with Snap Fitness which will see the
Global fitness company Les Mills has launched a search for an experienced manager to lead
American fitness giant Core Health & Fitness has signed a strategic partnership with Danish tech
Boutique fitness operator Boom Cycle will launch its fifth site next year. Scheduled to open
David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech,
Fitness On Demand
Fitness On Demand
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
More than £346m in "wasted" childcare funding should be used to get children more active
A new boutique fitness concept has entered the booming London fitness market today (18 September).
Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take
Developer Moda has signed a pioneering partnership with wellness company Hero, which will look to
A new report has called for a "major culture shift" in order to get older
Ukactive chair Tanni Grey-Thompson has made a passionate call for the government to finally recognise
Alliance Leisure
Alliance Leisure
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs
A boutique indoor rowing and personal training studio – described as the first of its
Jetts Fitness has opened a club in Skipton, Yorkshire, making it the fifth location the
Work could soon begin on what has been described as one of the first developments
Perfect Gym Solutions SA.
Perfect Gym Solutions SA.
1 - 15 of 10,462
Features
Supplier showcase
GoCardless & Speedflex
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
people
Performance is about how you truly ignite a human being, so they want to eat well, have self-discipline and exercise and can find the motivation by focusing on the outcomes they want
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
people
The ultimate goal of WHO’s Global Action Plan on Physical Activity is a 15 per cent reduction in the global prevalence of inactivity by 2030
People
Interview
Having a service proposition that stands clearly above the benchmark against which the market is judged motivates us much more than just growing our estate and building more clubs
People
People profile
Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
People
Interview
I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
People
Interview
Our large-format clubs require a high population density, so we created a small box model at 5,000 - 8,000sq ft to create a vibrant, friendly, local gym concept - Francine Davis
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: CoursePro enables stress-free course management solutions
CoursePro, the leading course management solution for sports clubs and leisure centres, manages the admin behind sports lessons, automating enrolments and organising payments.
Featured suppliers
Featured supplier: Taylor Made Designs celebrates 25 years
Back in 1993, James Taylor, the founder and managing director of Taylor Made Designs (TMD), started printing t-shirts for local companies and schools.
Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Directory
Exercise equipment
Technogym: Exercise equipment
Member access schemes
Move GB: Member access schemes
Skincare
Elemis: Skincare
Audio visual
Lightmasters UK Ltd: Audio visual
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Spa software
SpaBooker: Spa software
Lockers
Safe Space Lockers Ltd: Lockers
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-23 Sep 2018
Worldwide,
Diary dates
24-27 Sep 2018
Omni La Costa Resort & Spa, Carlsbad, United States
Diary dates
Job search
Fitness On Demand
Fitness On Demand