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Mindfulness stars in new Morgans wellness programming
Boutique hotel operator Morgans Hotel Group has launched a series of wellness programmes and partnerships across its brands.
In collaboration with illustrator Peter Arkle, the company has created a mindful colouring book for adults that features iconic elements from Morgans’ properties, including the stained glass wall at Sanderson and the pool at Delano South Beach.
Morgans has also partnered with Mindfulness Everywhere to offer guests who book rooms in special suite categories a free download of its popular buddhify app, which provides access to all of buddhify’s more than 80 meditations.
Morgans guests will also receive in-room Mindfulness Cards with meditations and relaxation tips for travelers, created for Morgans by buddhify founder Rohan Gunatillake.
“Today’s travelers are looking beyond fitness to include all aspects of one’s well-being,” said Morgans Hotel Group chief operating officer Chadi Farhat. “Morgans’ new wellness programming gives us an opportunity to tell a new story and attract a new generation of guests.”
In addition to the brand-wide initiatives, a series of property-specific experiences are also being launched.
The company’s New York City hotels – including Hudson, Morgans and Royalton – are partnering with wellness concierge group Namaste New York to deliver on-site customised services for guests, including massage therapy, yoga, personal training, Pilates and meditation sessions.
At the San Francisco Clift, guests can take complimentary sound healing classes, while at the Mondrian London, a running club is organised every Monday with three routes through the city, and at the Delano South Beach, guests can take Beach Cross Bootcamp, Beach Body Blast and Yoga Flow classes on the beach from V Art of Wellness, and receive pool-side spa treatments.