Latest news
Fitness on Demand does a deal to deliver Les Mills content on its platform
By Kath Hudson
A new partnership makes Les Mills workouts available on Fitness On Demand platforms Credit: Les Mills
Les Mills and Fitness On Demand announce a strategic partnership
Les Mills workouts will be available on the Fitness On Demand platform
Fitness On Demand will be available to Les Mills’ facility partners
Both partners say the move will broaden the reach and improve accessibility to fitness
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators.
Fitness on Demand is owned by Lift Brands, the outfit behind Snap Fitness.
The partnership will enable facility partners of Les Mills that don’t provide a bespoke or branded app to their members to offer them the Fitness On Demand Flex App and Group Studio product with Les Mills content.
The Fitness On Demand platform enables facilities to automate their studio spaces with fitness and wellness content via the Group Studio product, as well as providing a white-labelled app to allow gym members to exercise at home via the Flex App.
Andy Peat, CEO of Fitness On Demand says: "Our collaboration with Les Mills is a positive step forwards and aligns with our mission to make fitness accessible to more people, empowering them to lead healthier lives. We’re excited to see how this partnership transforms the fitness experience for our current partners and their members and stakeholders."
Sean Turner, CEO of Les Mills US, said: "This partnership enables us to extend our reach and provide our workouts to an even broader audience. Joining forces with Fitness On Demand is a strategic move in our ongoing effort to innovate and enhance the fitness journey for club members."
Les Mills has its own consumer omnichannel product called Les Mills+, which delivers at-home workouts for consumers directly and in partnership with its facility partners.
The deal with Fitness in Demand is in addition to its current product portfolio.
Fitness on Demand's app has been downloaded by 353,000 people to date.
Global digital fitness and engagement platform, Fitness On Demand has
teamed up with world-
leading workout creator, Les Mills, to offer an omnichannel fitness solution.
HAF,FIT,IND,PTS,FRN,TEC
2024/THUMB352747_803701_926951.jpg
Latest news
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch
01 Jun 2026
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk,
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
27 May 2026
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a
27 May 2026
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the
26 May 2026
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that
22 May 2026
A contrast therapy and breathwork facility called Reset has opened in Islington, London, in the
22 May 2026
Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
21 May 2026
Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring
21 May 2026
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver
19 May 2026
Luxury members’ club Tramp has expanded into the fitness, health and wellness sector with the
Gymnation ramps up expansion and heads to Asia, after securing US$100 million from BlackRock vehicle
19 May 2026
GCC gym operator, Gymnation, has secured a $100 million private credit facility from HPS Investment
19 May 2026
Fitness Worx Gyms has confirmed work is underway on its 10th site, which will open
18 May 2026
Aimed at consumers who are prioritising longevity and recovery, The Club provides an alternative way
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
18 May 2026
Nuffield Health’s free programmes delivered social value of £166 million in 2025 and the company
15 May 2026
Therme Group’s Romanian bathing resort Therme Bucharest is currently hosting its Herbarium Festival (4-17 May),
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
HCM promotional features
Sponsored
The industry is embracing consumer-facing tech. Now it’s time to
streamline back-of-house systems with Orbit4, says Daniel Jones
HCM promotional features
Sponsored
New launch, Salus House, elevates boutique wellness with
high service levels and a partnership with Technogym
HCM promotional features
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
With corporately-owned clubs,
franchise networks, investments
and proprietary tech, Viva Leisure’s
ecosystem is redefining how
gyms scale and generate revenue.
Its CEO speaks to Kate Cracknell
HCM magazine
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Company profiles
Fold is the company behind the UK's leading at home foldable reformer pilates bed, bringing ...
Company profiles
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hot tubs
Spa and beauty equipment
Water experiences and hydrotherapy solutions
Lockers
Industrial washing machines
Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
