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Health Club Management

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News

Inverclyde Leisure goes boutique with new Skillbike studio

Inverclyde Leisure has become one of the first public leisure operators to add Technogym's new Skillbikes to its offering.

A new Skillbikes studio, featuring 16 stations, opened this month at the operator's Waterfront Leisure Complex in Greenock, Scotland.

Launched earlier this year, the Skillbike has an interface that offers users feedback and enables them to track performance.

The real-time graphics can be displayed onto large projector screens to view a virtual race or performance setup, allowing riders to compete with each other as well as challenge themselves.

It is also it is the first indoor bike with real gears, allowing users to replicate the dynamics of hill riding.

To house the bikes, Inverclyde Leisure's in-house design team – working together with Bigwave Media – has created a boutique-style studio with black walls, highlighted with motivational and empowering messages.

The move is the latest in a growing trend of public operators investing in boutique-style facilities and experiences for their members.

Kieron Vango, CEO of Inverclyde Leisure said: “For us, it’s all about bringing the outdoor cycling experience indoors.

"The Skillbikes are the first indoor bike with real gear technology – allowing riders to experience the feeling of cycling up a hill whilst on a fixed stationary bike."

The new studio will allow Inverclyde to increase the number of indoor cycling classes at Waterfront Leisure Complex from 10 up to 60 sessions each week.

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Inverclyde Leisure has become one of the first public leisure operators to add Technogym's new Skillbikes to its offering.
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News

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Features
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Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
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People
People profile
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
People profile
CEO, Kildare Sports and Leisure Facilities
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You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
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Interview
I’ve always felt uncomfortable with the idea that membership of a full-service club might cost £60 a month, but a personal trainer will watch you do press-ups for an hour and also charge £60. One of those two numbers is wrong and I think the boutique industry will expose that
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People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
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As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
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Catalogue Gallery
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Featured suppliers
Featured supplier: Matrix Fitness launches range of Target Training Cycles to UK market
Matrix Fitness is set to transform the indoor cycling class with the launch of its Target Training Cycles.
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Featured supplier: Opportunities abound at SPATEX 2019
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Video Gallery
This is Myzone
Myzone
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Company profiles
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High Lodge, Thetford Forest
Forestry Commission
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White Rocks, Hastings
GVA
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22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
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28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
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