Having joined Dynamax in February as global sales and marketing director, Fergus Ahern has been promoted to global senior vice president as the medicine ball manufacturer seeks to branch out from its strong US roots.

Ahern, who arrived from his previous role as director of commercial operations (Europe) for FitPro, boasts more than 24 years’ experience in the fitness industry. His new role will see him assume responsibility for Dynamax’s global operation, supported by a newly-appointed international commercial and education team.

“I am very proud to be leading the extension of the Dynamax brand into the global health and fitness market,” said Ahern.

“The intricacies of its design and manufacturing process, combined with proprietary Velocity Movement Training methods, make Dynamax one of the best functional training tools available. I’m looking forward to introducing the business to new UK, US and international partners and developing the education strategy to support our existing customers and distributors.”

Dynamax was founded in 1985 by two sports coaches, who created a medicine ball to fit the needs of their athletes that was both durable enough to withstand the high impact of training and soft enough not to injure the hands. The medicine ball is now used for velocity training by more than 90 per cent of all NFL, NBA and MLB teams and is sold in over 20 countries across the world.

Nicky Foulston, chair of Velocity Venture Capital, which manages the Dynamax brand, said: “Fergus will be responsible not only for the extension of the brand into the domestic US and international health and fitness market but also the roll out and development of Velocity Movement Training education, which has underpinned the success of the product in the professional sports club market to date.”