Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

DLL to roll out Blaze format across 49 clubs following pilot success

David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech, studio-based Blaze concept across 49 health clubs.

Blaze combines cv training with strength and combat exercises in a fast-paced workout. Woodway treadmills, a bespoke Blaze box and boxing bags act as stations and participants move between stations; running, lifting weights and performing combat training.

Activity is classified into ‘yellow’, ‘green’ and ‘red’ zones, with the red zone being where class members are working their hardest and encourages healthy competition between the class or simply beat their personal best.

DLL has introduced the boutique-style HIIT class to 11 of its clubs in UK and Europe over the last year and, according to DLL, the training method has proved to be hugely popular – leading to its expansion across the rest of the portfolio.

“We know that group exercise is booming across the UK as a whole, and our members are telling us that they are looking for new and fresh ways to keep fit with others," said Glenn Earlam, CEO David Lloyd Leisure.

"Blaze will be rolled out to more clubs and by spring 2019 Blaze will be offered in 63 of our 114 clubs.”

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David Lloyd Leisure (DLL) will invest around £15m to roll out its new hi-tech, studio-based Blaze concept into a further 49 clubs.
HAF,FIT,IND,PTS
DLL introduced the boutique-style HIIT class into 11 of its clubs in UK and Europe over the last year

News

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Dyaco International
Dyaco International
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Features
Trends
Cryotherapy has been used in clinics as a method of treating pain. Now we’re seeing it move into the worlds of health clubs and spa, where it’s used for preventative health and to optimise recovery
Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Report
What role can sport and physical activity play in preventing crime and anti-social behaviour – and are our prisons making the most of this opportunity to change lives? Kate Cracknell reports
Features
feature
The IHRSA European Congress, which takes place next month in Lisbon, Portugal, is a must-attend, must-experience event for industry leaders doing business in Europe says IHRSA’s Kristen Walsh
Features
feature
Calisthenics: is it just for hardmen, or is it an alternative activity that could appeal to your crossfitters or those in your free weights area? Kath Hudson reports
Features
Supplier showcase
GoCardless & Speedflex
Features
feature
How far is the health club industry from completing its evolution from a niche sector to a mass mainstream movement?
Features
People
Interview
Anyone looking into the boutique market thinking it’s going to cost them ‘X’ needs to double that figure. it isn’t enough just to give your club a new lick of paint and new flooring every 10 years
People
People profile
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
People profile
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
People
People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
People
Interview
In a 45- to 50-minute Blaze workout, members can burn anything from 500 to 1,000 calories
People
People profile
We've incorporated mental health and wellbeing into the whole Mindset experience
People
People profile
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life
People
People profile
Bear Grylls has bought into BMF – formerly British Military Fitness – now rebranded as Be Military Fit and with its sights set on international expansion through franchising
People
Profile
We’ve positioned ourselves as a premium concept with affordable prices. MyFitness is a full-line operator with modern facilities and top-of-the-line equipment and technology
People
Promotional Feature
Promotional feature
It became fairly obvious that the interactive nature of riding a bike meant that with THE TRIP, we could literally take our guests on a wild ride - Mike Mizrahi, director, Inside Out
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Featured suppliers
Featured supplier: GoCardless becomes Direct Debit provider for King’s College and 1610 Active
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Featured supplier: Matrix Fitness launches range of Target Training Cycles to UK market
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Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
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Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
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Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
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22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
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28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
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Les Mills
Les Mills