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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Budget gym boom can benefit mid and premium market, says Bannatyne MD

The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.

The rise of the budget sector, led by heavyweights such as Pure Gym and The Gym Group, has been cited as a key factor in the erosion of the traditional mid-market. In the past year, LA fitness has been acquired by Pure Gym while Fitness First has also been put up for sale, as mid-market powerhouses have seen their share ‘salami-sliced’ by competition from budget gyms and boutiques.

Despite this, Musgrove says that Bannatyne’s has been reaping the benefits of the budget gyms’ ability to ‘widen the pool’ of gym users through low prices and frictionless sign-up processes. Budget chains such as The Gym Group have stated that more than a third of their members have never joined a gym before, and this has been reflected by the total number of UK gym users hitting a record high of 8.78m in the latest State of the UK Fitness Industry Report.

“Much is made of the threat to the mid-market from budget gyms, but actually their ability to widen the market and bring in new faces has been very beneficial for our business,” Musgrove told Health Club Management.

“New members – particularly students – can now afford to join a gym and become familiar with the fitness environment from an earlier age. Then, as they progress in life and their career, they aspire to a higher level of service. They want their gym to have a pool, a steamroom and premium facilities, so they trade up to clubs like ours.”

Mindful of the need to maintain this distinction in service, Musgrove is currently overseeing a major refurb of the 60-strong Bannatyne estate as part of a move to reposition the chain as an upmarket operator. The new philosophy also sees heightened focus on customer experience, improved technology and smarter use of the synergies between our health club, spa and hotel arms of the business.

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The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.
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News

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Perfect Gym Solutions SA.
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Les Mills
Les Mills
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Features
EHFF 2019
The sixth European Health & Fitness Forum (EHFF), will take place on 3 April 2019 in Cologne, Germany, the day before the start of FIBO. HCM gives a sneak preview
Features
Supplier showcase
With a new update coming out in 2019, Myzone is trailblazing in the fitness wearables market
Features
Group Exercise
We look at the current group exercise landscape and ask what’s likely to be trending in the year ahead, as well as tactics club operators can use to improve their results
Features
Sweating the details
The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
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Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
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Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
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Report
What role can sport and physical activity play in preventing crime and anti-social behaviour – and are our prisons making the most of this opportunity to change lives? Kate Cracknell reports
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People
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People
Our education programme, Mind Set, covers everything from gut health and weight management to positive psychology and behaviour change
People
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
Every Blaze participant wears their own Myzone heart rate belt, which monitors their pulse and shows work rate in easy to understand colour zones
People
We have over 80,000 registered customers & 50,000 social media followers. I believe that’s the highest of any fitness brand in the UK
People
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
People
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
People
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Star Trac’s FreeRunner delivers a revolutionary running experience, while cutting costs for owners
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Featured supplier news
Featured supplier: EXF supports Third Space to create London’s largest functional training space at The Yard
Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club.
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Featured supplier: Chief medical officer announced as Elevate 2019 keynote speaker
The UK Government’s chief medical officer, Professor Dame Sally Davies, will be a keynote speaker at the Elevate Thought Leaders’ conference.
Video Gallery
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Company profiles
Company profile: Ridgeway Furniture Manufacturing Limited
For 30 years Ridgeway has been manufacturing lockers and ancillary changing room furniture including vanity ...
Company profiles
Company profile: Precor
For over 35 years, Precor has driven fitness forward, advancing what’s possible in design innovation, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions Ltd: Flooring
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Fitness equipment
Shapewatch: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Member access schemes
Move GB: Member access schemes
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
Waterlooville Hampshire
Horizon Leisure Centres
Property & Tenders
Diary dates
27-28 Feb 2019
Chesford Grange, Kenilworth, United Kingdom
Diary dates
07-09 Mar 2019
Shanghai New International Expo Center, Shanghai, China
Diary dates
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