TVS Sports Surfaces
TVS Sports Surfaces
TVS Sports Surfaces
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Budget gym boom can benefit mid and premium market, says Bannatyne MD

The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.

The rise of the budget sector, led by heavyweights such as Pure Gym and The Gym Group, has been cited as a key factor in the erosion of the traditional mid-market. In the past year, LA fitness has been acquired by Pure Gym while Fitness First has also been put up for sale, as mid-market powerhouses have seen their share ‘salami-sliced’ by competition from budget gyms and boutiques.

Despite this, Musgrove says that Bannatyne’s has been reaping the benefits of the budget gyms’ ability to ‘widen the pool’ of gym users through low prices and frictionless sign-up processes. Budget chains such as The Gym Group have stated that more than a third of their members have never joined a gym before, and this has been reflected by the total number of UK gym users hitting a record high of 8.78m in the latest State of the UK Fitness Industry Report.

“Much is made of the threat to the mid-market from budget gyms, but actually their ability to widen the market and bring in new faces has been very beneficial for our business,” Musgrove told Health Club Management.

“New members – particularly students – can now afford to join a gym and become familiar with the fitness environment from an earlier age. Then, as they progress in life and their career, they aspire to a higher level of service. They want their gym to have a pool, a steamroom and premium facilities, so they trade up to clubs like ours.”

Mindful of the need to maintain this distinction in service, Musgrove is currently overseeing a major refurb of the 60-strong Bannatyne estate as part of a move to reposition the chain as an upmarket operator. The new philosophy also sees heightened focus on customer experience, improved technology and smarter use of the synergies between our health club, spa and hotel arms of the business.

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The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.
HAF,FIT,IND,PHR
125658_599817.jpg
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Diary dates
05-06 Sep 2019
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News

Budget gym boom can benefit mid and premium market, says Bannatyne MD

The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.

The rise of the budget sector, led by heavyweights such as Pure Gym and The Gym Group, has been cited as a key factor in the erosion of the traditional mid-market. In the past year, LA fitness has been acquired by Pure Gym while Fitness First has also been put up for sale, as mid-market powerhouses have seen their share ‘salami-sliced’ by competition from budget gyms and boutiques.

Despite this, Musgrove says that Bannatyne’s has been reaping the benefits of the budget gyms’ ability to ‘widen the pool’ of gym users through low prices and frictionless sign-up processes. Budget chains such as The Gym Group have stated that more than a third of their members have never joined a gym before, and this has been reflected by the total number of UK gym users hitting a record high of 8.78m in the latest State of the UK Fitness Industry Report.

“Much is made of the threat to the mid-market from budget gyms, but actually their ability to widen the market and bring in new faces has been very beneficial for our business,” Musgrove told Health Club Management.

“New members – particularly students – can now afford to join a gym and become familiar with the fitness environment from an earlier age. Then, as they progress in life and their career, they aspire to a higher level of service. They want their gym to have a pool, a steamroom and premium facilities, so they trade up to clubs like ours.”

Mindful of the need to maintain this distinction in service, Musgrove is currently overseeing a major refurb of the 60-strong Bannatyne estate as part of a move to reposition the chain as an upmarket operator. The new philosophy also sees heightened focus on customer experience, improved technology and smarter use of the synergies between our health club, spa and hotel arms of the business.

Sign up for FREE ezines & magazines
The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.
HAF,FIT,IND,PHR
125658_599817.jpg

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Arvinda Gohil has been appointed CEO of Central YMCA. Gohil joins the health and wellbeing
Health and social care secretary Matt Hancock has launched a review into the NHS Health
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TVS Sports Surfaces
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Features
Fitness foresight
We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
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Power Plate is launching a trade in, trade up programme, explains Davide Ferreira
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Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Pavigym: helping gyms and boutique studios fight back against noise
With noise complaints against gyms on the rise, limiting noise isn’t only beneficial to users - it could also be crucial to your business.
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Rephouse Europa Ltd
Rephouse is a leading manufacturer of high-performance fitness flooring systems. With its state-of-the-art production technology ...
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Eleiko Sport AB: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Audio visual
Hutchison Technologies: Audio visual
Governing body
EMD UK: Governing body
Member access schemes
Move GB: Member access schemes
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Diary dates
05-06 Sep 2019
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Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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TVS Sports Surfaces
TVS Sports Surfaces