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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Budget gym boom can benefit mid and premium market, says Bannatyne MD

The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.

The rise of the budget sector, led by heavyweights such as Pure Gym and The Gym Group, has been cited as a key factor in the erosion of the traditional mid-market. In the past year, LA fitness has been acquired by Pure Gym while Fitness First has also been put up for sale, as mid-market powerhouses have seen their share ‘salami-sliced’ by competition from budget gyms and boutiques.

Despite this, Musgrove says that Bannatyne’s has been reaping the benefits of the budget gyms’ ability to ‘widen the pool’ of gym users through low prices and frictionless sign-up processes. Budget chains such as The Gym Group have stated that more than a third of their members have never joined a gym before, and this has been reflected by the total number of UK gym users hitting a record high of 8.78m in the latest State of the UK Fitness Industry Report.

“Much is made of the threat to the mid-market from budget gyms, but actually their ability to widen the market and bring in new faces has been very beneficial for our business,” Musgrove told Health Club Management.

“New members – particularly students – can now afford to join a gym and become familiar with the fitness environment from an earlier age. Then, as they progress in life and their career, they aspire to a higher level of service. They want their gym to have a pool, a steamroom and premium facilities, so they trade up to clubs like ours.”

Mindful of the need to maintain this distinction in service, Musgrove is currently overseeing a major refurb of the 60-strong Bannatyne estate as part of a move to reposition the chain as an upmarket operator. The new philosophy also sees heightened focus on customer experience, improved technology and smarter use of the synergies between our health club, spa and hotel arms of the business.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.
HAF,FIT,IND,PHR
125658_599817.jpg
Latest News
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Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
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HCM Magazine
Policy
The first ever partnership between NHS England and ukactive saw the sector pledging 500,000 hours of physical activity provision at no cost to the end user
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
Research
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM Magazine
Mental health
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM Magazine
HCM People
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HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
Featured supplier news
Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Budget gym boom can benefit mid and premium market, says Bannatyne MD

The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.

The rise of the budget sector, led by heavyweights such as Pure Gym and The Gym Group, has been cited as a key factor in the erosion of the traditional mid-market. In the past year, LA fitness has been acquired by Pure Gym while Fitness First has also been put up for sale, as mid-market powerhouses have seen their share ‘salami-sliced’ by competition from budget gyms and boutiques.

Despite this, Musgrove says that Bannatyne’s has been reaping the benefits of the budget gyms’ ability to ‘widen the pool’ of gym users through low prices and frictionless sign-up processes. Budget chains such as The Gym Group have stated that more than a third of their members have never joined a gym before, and this has been reflected by the total number of UK gym users hitting a record high of 8.78m in the latest State of the UK Fitness Industry Report.

“Much is made of the threat to the mid-market from budget gyms, but actually their ability to widen the market and bring in new faces has been very beneficial for our business,” Musgrove told Health Club Management.

“New members – particularly students – can now afford to join a gym and become familiar with the fitness environment from an earlier age. Then, as they progress in life and their career, they aspire to a higher level of service. They want their gym to have a pool, a steamroom and premium facilities, so they trade up to clubs like ours.”

Mindful of the need to maintain this distinction in service, Musgrove is currently overseeing a major refurb of the 60-strong Bannatyne estate as part of a move to reposition the chain as an upmarket operator. The new philosophy also sees heightened focus on customer experience, improved technology and smarter use of the synergies between our health club, spa and hotel arms of the business.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The continued rise of budget gyms doesn’t spell the end for mid and premium market operators, according to Bannatyne Group managing director Justin Musgrove, who says the pulling power of low cost sites can bring benefits for everyone.
HAF,FIT,IND,PHR
125658_599817.jpg

News

Fitness apps that emphasise death-related messaging are more effective in getting people physically active. The
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50
Fitness First UK has changed its pricing structure and is now offering a flexible membership
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn.
The Local Government Association (LGA) has called on the UK government to invest £875m in
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment
The Retention Guru
The Retention Guru
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1
The first énergie Fitness club has opened in Spain as part of a push for
A global innovation competition has been launched to find ways to encourage and support more
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease.
The global health and fitness industry is returning to a busy programme of live trade
Innovatise UK Ltd
Innovatise UK Ltd
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas,
FIBO Exhibition
FIBO Exhibition
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
A new study has suggested that strength training can result in people losing around a
Basic-Fit has officially opened its 1,000th club, with the launch of a new site in
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 12,057
HCM Magazine
Policy
The first ever partnership between NHS England and ukactive saw the sector pledging 500,000 hours of physical activity provision at no cost to the end user
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
Research
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM Magazine
Mental health
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM Magazine
HCM People
Our vision is a future with ethnic diversity in aquatics
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
HCM magazine
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM magazine
I’d like to see the gym sector help champion the social prescribing agenda, as a route to getting more people engaged in physical activity
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM magazine
At TGOGC, we believe our own wellbeing is wrapped up in nature and the positive impact we can each have on the health of the planet
HCM magazine
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
HCM magazine
Featured supplier news
Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
Les Mills International