Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Boutique fitness boom "fuelled by women"

The rapid growth of the UK's boutique fitness sector is being driven by strong demand from women for a more personalised gym experience, new research has found.

The Global Boutique Trends Report 2018, compiled by ukactive, suggests that the vast majority of boutique fitness customers in the UK are female, making up 83 per cent of classes booked in London.

London's gender divide is in line to findings from other large cosmopolitan areas, such as New York and Los Angeles in the US, where women made up 83 per cent and 81 per cent of bookings respectively.

The report also highlighted the international demand for boutique fitness in London, attracting customers from across the globe, with boutique classes proving highly popular among foreign visitors.

When it comes to consumer trends, the study identified London as home of the lunchtime workout – with almost 20 per cent of classes in London taking place during lunch compared to less than 5 per cent in Mexico City, where pre-work workouts are preferred.

Conducted by ukactive in conjunction with fitness software platform zingfit, the Global Boutique Trends Report is based on data collected by zingfit, examining boutique trends in four cities across the globe: London, New York, Los Angeles and Mexico City.

The data was aggregated and analysed by the ukactive Research Institute.

“This report provides a fascinating insight into the trends driving the burgeoning boutique fitness market both in the UK and abroad," said ukactive CEO, Steven Ward.

“The challenge now is for boutiques to use these findings to expand their reach and provide better, more personalised fitness offerings to customers.”

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SportSoft UK Ltd
SportSoft UK Ltd

News

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Elevate Arena
Elevate Arena
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McLean Events (SIBEC)
McLean Events (SIBEC)
An independently-owned functional training studio has opened its doors in Aldwych, central London. The 38,000sq
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SportSoft UK Ltd
SportSoft UK Ltd
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Features
Gym design
Following a US$85m renovation that saw an iconic tennis club transformed into an athletics club with a fitness-focused hotel, Chicago’s Midtown Athletic Club has reopened and it boasts a truly impressive design
Features
Fitness foresight
Health Club Management’s annual Fitness ForesightTM looks at the key trends, influences and opportunities shaping the health and fitness sector over the coming year – and beyond
Features
Functional fitness
Prehab classes – stretch and muscle manipulation for injury prevention – are increasing in popularity. But why have they suddenly taken off and how can operators tap into this trend?
Features
Elevate preview
Now in its third year, the UK’s largest physical activity trade event is returning next month bigger and better than ever, this time with its inaugural conference. We take a look at what’s in store for delegates
Features
Health club software
In the first of a new series looking at the world of health club management software, industry players share their latest in-club software developments and forecasts for the industry
Features
Franchising
The UK’s franchised fitness sector is heating up, with more and more operators turning to this model to achieve ambitious growth plans. Tom Walker takes a closer look
Features
IHRSA update
Kristen Walsh talks to IHRSA 2018 keynote speaker Lisa Bodell, who says that the status quo must be sacrificed to achieve true innovation
Features
FIBO & EHFF preview
On April 12 to 15, FIBO 2018 takes place in Cologne, Germany, and it promises a new layout, more live experiences and a greater focus on education. Here’s what attendees can expect
Features
Workplace fitness
With UK productivity levels trailing behind other EU economies, Tom Walker asks if fitness offers a solution and if operators can use their knowledge to improve their own productivity
Features
Research
A new study by researchers at the British Psychological Society suggests that personality type can impact the effectiveness of a person’s exercise regime as it influences their preferred workout style, frequency and location
Features
IHRSA update
Personal and small group training can engage members and keep them regularly coming through the doors of a club. Kristen Walsh shares the findings of a recent IHRSA report that looks at how members use these sessions
Features
People
People profile
Leon’s founding mission is to help people ‘live and eat well’ and wellbeing is a natural extension of this
People
Interview
We ask our customers for their time, money and effort – all of which are precious to them – and so we should have a higher commitment to giving them real results
People
Interview
We now have a model we’re really confident about rolling out, and I think our members believe in what we’re doing too
People
People profile
Steele joins the working group tasked with revising the chief medical officer’s physical activity guidelines for adults
People
People
Trainers should really focus on technique during activity and continually correct their clients as needed, to prevent future problems
People
Interview
I’ve found that if you offer a great product, pair it with the right marketing tailored to the right target group, and you remain open to feedback, it will eventually work
People
People
Health clubs tend to create a single cohesive experience that runs through all of the services on offer. We’re very different in that we see ourselves as a creative experiential agent
People
Interview
Every Friday, all our members are allowed to bring a friend along to the club for free. Since we started doing this, sales numbers are soaring and retention is also improving
People
Interview
Like trees, our bodies adapt to the environment. Currently, they’re adapting to an indoors, seated environment where we look at something two feet away
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Gantner’s smart card technology – Helping build the foundation of networked fitness
Technology in today’s health clubs is being increasingly geared towards creating an ultra- convenient, intelligent workout experience.
Featured suppliers
Featured supplier: Record numbers expected to attend Elevate 2018
Registration to attend the Elevate exhibition on 9- 10 May at London’s ExCeL is reported to be up 70 per cent on last year’s figures.
Video Gallery
Welcome to Active IQ
Active IQ
Active IQ is an awarding organisation recognised and regulated by Ofqual within the Active Leisure sector designing qualifications that support clear career pathways. Read more
More videos:
Company profiles
Company profile: SCIFIT Ltd (UK)
SCIFIT leads the way in the development of cardio equipment that is prescribed for progress....
Company profiles
Company profile: Jordan Fitness
Jordan Fitness are one of the world’s leading specialists in Functional Fitness equipment and education. ...
Directory
Furniture suppliers
AJ Products: Furniture suppliers
Finance
Portman Asset Finance Limited: Finance
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Rephouse: Flooring
Fitness assesment
MYZONE: Fitness assesment
Exercise equipment
Physical Company Ltd: Exercise equipment
Spa software
SpaBooker: Spa software
Audio visual
Lightmasters UK Ltd: Audio visual
Property & Tenders
Castle Park, Colchester
Colchester Borough Council
Property & Tenders
Various Sites
Porters Commercial
Property & Tenders
Diary dates
28-29 Apr 2018
Olympia London, London, United Kingdom
Diary dates
09-10 May 2018
ExCeL London, London, United Kingdom
Diary dates
Job search
Les Mills
Les Mills