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Tech: Fully integrated
From payments to virtual classes, software integrations can take your operation to the next level. Providers tell us about their most in-demand offerings
We partner with technology providers, continually expanding our integration offerings to meet evolving industry needs and working within our customer’s technology stack.
From chatbots to marketing, we’ve seen an increased variety in how our clients approach their online presence. One area we’ve seen interest in is providing a virtual fitness experience, which we offer through our integration with Les Mills.
While we provide marketing, sales and CRM support through our own tools, we also integrate with companies such as Sweti Marketing for improved digital marketing and execution. We’ve adapted our offerings to include integration for wearable technology, allowing our customers to leverage devices to provide personalised workout experiences and track member progress.
The advancement of AI is another area we’re staying ahead of – we currently use this technology to support our customers with faster, more efficient churn prediction. Additionally, from a staff management perspective, we’re watching how we help companies integrate their internal management systems.
We’ve developed a platform which facilitates integration with 80 industry partners through an open API.
These integrations enable automated processes and more efficient management. For example, partnerships with companies such as Egym, Seca, Urban Sports Club, Milon and Gympass allow for streamlined workflows, automated training plans, member communication and marketing tools. These automations not only enhance operational efficiency, but also increase member satisfaction.
Two examples illustrate the benefits: the seamless course management and booking enabled by the integration with Urban Sports Club and the lead management and customer retention improvements facilitated by the interface with ClubPlanner. These eliminate manual effort, allowing trainers to focus on core competencies while enhancing the member experience.
We’ve revamped our website to include a marketplace showcasing partner integrations. Interested parties can access detailed information about integrations and their benefits, empowering operators to tailor their software solutions to meet their operational needs.
• Sport Alliance has acquired PerfectGym. Together, the new entity services 14 of Europe’s top 30 operators, a total of 130 chains internationally in 55 countries and 10,000 facilities globally.The acquisition was backed by PSG Equity.
Operators in the fitness industry are primarily demanding integrations with card payment providers for ecommerce transactions.
We’ve responded to this demand by introducing integrated card payment services, as we anticipated the growing preference for this payment method. By staying ahead of the curve, we provided our clients with the option of integrated card payments early on, enabling them to adapt as the popularity of card payments surged.
We’ve also evolved our card payment service in line with developments to the EZFacility product, ensuring clients benefit from an all-in-one solution that caters to their changing requirements. This includes integration with PDQ machines, enabling operators to process card-present transactions efficiently. We’ve forged a partnership with Clover, a payment processing provider, enabling our customers to get competitive transaction rates.
Mobile phone app integration ranks as a close second in terms of operator demand. To address this, EZFacility offers a branded app service that delivers a presence across iOS and Android platforms. The app integrates with EZFacility, facilitating two-way real-time updates for member sign-ups and class bookings. Marketing tools integrated into the app enable operators to communicate with their members, whether through universal announcements or targeted promotions based on member preferences and behaviour.
Data is a valuable business asset and we’re seeing operators look for integrations that boost the value of that asset, so when we’re reviewing opportunities to integrate with potential partners, we look to understand how an integration will enhance data for our customers.
Top priority is always making sure the data available to customers is accurate, up-to-date and as complete as possible. We look for integrations that give customers access to more data while making it easier for customers to effectively interpret and act on it within their all-in-one gym management software solution.
To help operators get more from their data, we recommend making use of our integration with business intelligence system FitnessKPI. Using the data available within our software, the integration helps operators track business performance. Operators are alerted to changes and presented with suggested actions to take.
FitnessKPI uses AI to make predictions and help operators analyse performance and as well as predicting future business performance, the technology identifies members most likely to cancel in the next three months. The integration also lets operators quickly make smart decisions that are informed by accurate, complete data. This eliminates the need to make flawed decisions based on intuition and powers better results.
