New health club brand, V London, is bringing holistic luxury to London’s Mayfair in collaboration with Technogym

Located in upmarket Berkeley Square House, V London is the brainchild of industry entrepreneur Scott Best.

Designed to be a holistic destination for wellbeing, V offers members cutting-edge equipment and luxury options for a tailored experience.

The club is built around a five-pillar concept of spiritual, physical, intellectual, emotional, and social wellbeing and features a state-of-the-art gym space, however, V London is much more than a fitness offering, it’s a sanctuary where members can also nurture their health and wellbeing.

Features include a sauna, an ice bath, Reformer Pilates, zero gravity recovery, osteopathy, massage and regular expert workshops. The club also has two studios, one for Reformer Pilates and one for yoga classes.

Industry-leading equipment
The heart of the facility is the spacious gym, which is set over two levels. Best worked with Technogym to optimise the space and select best-in-class equipment for V’s wellness-focused members.

“Technogym is without a doubt the best in the industry,” said Best, “with innovative products, quality design, highly engaged educators and a team that keeps pushing the boundaries of what’s possible in wellness.”

In the plate loaded area, Technogym Pure machines include the hip thrust and deadlift machine, dual leg extension and half racks, so members can enjoy a high-end strength training experience.

The cardio area offers premium performance options from Technogym Skill Line, including Technogym Skillrun, Skillrow, and the latest Skillup for data-driven cardio workouts with an athletic edge.

Technogym Excite Climbs offer a challenging workout with the option of high-quality content to keep members motivated and engaged.

The gym runs three HIIT classes a day on the gym floor, using the versatile features of Skillline which are housed in Technogym Universe, a versatile functional strength area that combines a rig, storage solution and multiple resistance training options.

On the upper level of the gym, members will find a full mobility zone, while V also has the latest AI-driven assessment tool – Technogym Checkup – which gives members and staff ultra detailed insights their start-point and progress.

Digital ecosystem for member progress
V London uses the Technogym ecosystem and CRM to streamline the member journey from onboarding to assessment, programming and progress. For Best and his team, the Technogym ecosystem makes it easy to track member visits, communicate with members when they’re not on-site and manage bookings for classes and workshops.

The member journey starts with the Technogym app and an initial assessment on Technogym Checkup, which blends AI technology and gym trainer interaction to give members a detailed insight into their body composition, mobility, balance, cognitive skills, cardio and strength.

Checkup works with Technogym app to create bespoke training plans, based on each member’s data and tailored to the equipment on the gym floor.

“Technogym offers a premium ecosystem of digital solutions that’s perfectly suited to V London,” said Best. “Checkup gives subjective, science-led data so we can help members get results more quickly, which of course is motivating and keeps them on track.”

Expert support for members and staff
Technogym education team and master trainers were heavily involved in the pre-launch phase, helping V London activate the club by leading workshops, strength classes and equipment-specific education sessions as a member benefit. The education team has also worked with V’s Personal Trainers to ensure every member of staff understands the features and functionality of Technogym’s advanced strength and cardio equipment and can help members to optimise their workouts.

More: www.technogym.com