Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains

What is ‘red light therapy’?
Red light therapy, also known as low-level laser therapy or photobiomodulation, is a zero-touch, non-invasive therapy.

It harnesses the natural healing properties of red and infrared light to stimulate an increase in cellular energy production and a reduction of inflammation throughout all the systems of the body.

How can this benefit health club users?
Health club users will gain many benefits from every red light therapy session. These include a boost in energy, a more efficient circulatory system, improved mobility, a decrease in workout recovery times, increased muscle development and reduced muscle soreness.

The therapy also stimulates collagen production to help improve skin conditions and can help to balance hormones to regulate the user’s sense of wellbeing. It’s also effective in improving brain health.

What treatments benefit each member demographic?
Members of all ages and fitness levels can benefit from red light therapy. Older, less fit and fatigued members, whose cellular energy production may have slowed, can experience a big boost to their feeling of wellbeing, as the therapy will reinvigorate their body’s energy production processes, leaving them with a marked increase in energy and vitality.

Members who suffer from joint pain, such as arthritis, also receive immediate and ongoing relief with red light therapy and every gym member will particularly appreciate an improvement in the condition of their skin, hair and nails with regular use of the therapy.

Why do Red Light Rising products and services stand out? 
Our brand is fast becoming known as one of the best in the industry, with founders Bryan Gohl and James Strong being very visibly active in the international health and wellness space and walking the walk while talking the talk.

Red Light Rising products are of superior quality and are the biggest and the most powerful red light therapy devices on the market. We’re constantly innovating to ensure our products fit with the demands of our customers.

How can products be integrated into health clubs and what business benefits do they offer?
The health club businesses we work with have been able to increase their monthly secondary spend revenues by offering bespoke red light therapy packages to existing members and have attracted new club members by promoting the therapeutic benefits to their potential target audiences.

Effective doses of red light therapy can be achieved across the entire body in as little as 10 minutes per session. Clients can use the panels or hand-held devices before they start gym sessions or wellness treatments, while other specialists, such as massage therapists, physiotherapists, osteopaths and chiropractors are already using red light therapy devices to improve outcomes for their clients, again, with only 10-minute treatment times.

What’s the ROI?
Red Light Rising offers a product range for the home user and a range for commercial environments. The Advantage Series, for commercial use, come in different sizes with prices that range from £1,250 to £12,000 depending on the exact configurations. A full premium set-up can take up 1m x 1m of floor space, while a wall panel set-up will take half that space. 

Suggested treatment prices range from £25 to £55 per session, depending on the product being used, and times vary from five to 10 minutes, depending on product configuration.

On average, panel lights last around 55,000 hours and come with a three-year extendable warranty. No additional consumables are needed for use within the gym environment, except for the gym’s standard cleaning equipment, and any repairs and replacements will be dealt with quickly and efficiently by Red Light Rising.

Find out more: redlightrising.co.uk