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Show preview: A higher elevation
The Elevate trade show and conference is coming to London with its biggest education programme ever for 2025. HCM takes a look at the highlights
All about Elevate...
Taking place over two dynamic days, the event brings together 6,000 decision-makers from gyms, studios, sports clubs, universities, schools, health practices and beyond—all united by a shared commitment to improving the nation’s health through movement.
At the heart of Elevate 2025 are more than 200 top-tier suppliers showcasing the latest innovations in equipment, technology, and solutions designed to elevate physical activity at every level.
Alongside the exhibition, attendees gain access to an unrivalled programme of education and insight, with over 200 expert speakers delivering sessions across multiple theatres. With the backing of 50-plus industry associations, media partners, and NGOs, Elevate continues to serve as the annual meeting point for professionals looking to connect, learn, and lead the way forward.
FitPro LIVE returns
FitPro LIVE is making its long-awaited return – and this time it’s bolder than before.
Taking place at Excel London on 18–19 June and hosted in collaboration with Elevate 2025, this reimagined event promises an immersive, hands-on learning experience tailored for fitness instructors and practitioners.
With just 300 places available, FitPro LIVE offers access to a mix of practical workshops, sessions and talks delivered by global educators and influencers, including Rachel Holmes, Cherry Baker, Faye Edwards, Helen Carpenter-Waters and Adam Daniel.
The programme will be split across three spaces – Skill Lab, for live demonstrations and technique-driven classes; Insight Arena, featuring deep dives into research, coaching, and industry insight; and Showcase Space, spotlighting the innovative concepts reshaping group exercise.
“This event has always been a source of inspiration, learning and connection for fitness professionals,” says Teresa Wheatley, executive director at FitPro. “FitPro LIVE will provide an opportunity for instructors to gain hands-on experience, engage with top educators and stay ahead of industry trends.”
Attendees will receive full access to the wider Elevate event, including 120+ hours of free CPD-certified education and the opportunity to explore the show floor with 200 suppliers, showcasing the latest in fitness equipment, tech and training tools.
Elevate and Future Fit extend education partnership
Elevate has renewed its official education partnership with Future Fit for three years, starting with Elevate 2025.
The collaboration, which began in 2022, has grown into one of the most influential in the sector, helping shape and elevate industry education across the UK.
“Future Fit has been an invaluable supporter of Elevate,” says Findlay-Beale. “Its expertise and commitment to education have helped shape the event into the industry’s leading platform for knowledge-sharing and professional development.”
Future Fit has continued to curate sessions across all four of Elevate’s main education theatres, contributing to wider education discussions and maintaining a visible presence throughout the event.
Rob Johnson, founder and CEO of Future Fit, says: “We’ve always believed in Elevate as the premier platform for education and professional development in the fitness sector. Our continued partnership reflects our shared commitment to elevating standards and ensuring fitness professionals have access to the best learning experiences.”
Elevate Curated Theatres
A cornerstone of Elevate’s mission to inspire innovation and excellence, the 2025 programme will once again be free to attend and offers delegates access to more than 200 expert-led sessions across four newly curated theatres: Debate, Generate, Accelerate and Collaborate. Each theatre delivers unique content streams tailored to different areas of the sector, designed to provoke discussion, share best practice and explore the ideas and trends shaping the industry’s future.
Lucy Findlay-Beale, event director at Elevate, said: “Elevate has always been about more than just products on a show floor. It’s a place to learn from the very best, both from within our industry and beyond. This year’s education programme is our most ambitious yet, carefully curated to provide meaningful, actionable insight for professionals working across every part of the physical activity landscape.
“This year, we have gathered a stellar speaker line up with some of the industry’s most respected thought leaders all sharing their experience and vision for the future to help grow, develop and strengthen the sector. Elevate is the only event in the industry that offers delegates such extensive open access to the most influential minds in the business.”
The 2025 programme reflects the fast-evolving needs of the sector, shaped in collaboration with an expert content team, Future Fit official Education Partner and a network of partners.
The four Elevate curated theatres are:
▶︎ Debate
The main stage hosts high-level discussions on the most pressing issues in the industry. This year we take a deep dive into whether our data adds up, continue our discussions on GLP-1s and why we need to know about them, reflect on the increasing overlap between the fitness and health sectors and look at why investing in female fitness is vital. Plus the popular trends session.
▶︎ Generate
Content focuses on the business of physical activity, providing insights into market trends, innovation, and commercial success. Generate considers both workforce and staff, including how to attract people to your business, what makes them tick and how to keep them.
▶︎ Accelerate
This theatre is dedicated to supporting the wellbeing and performance of the already active, delivering expert-led discussions on fitness, health and rehabilitation and covering everything from bio-hacking and breathing techniques to sleep strategies and peri-natal training.
▶︎ Collaborate
This stage brings together expert voices to explore public sector and community initiatives aimed at improving the health of the nation through accessible physical activity programmes, effective use of data and joined-up, place-based leadership. Strategic insight, community case-studies and inspiration combined.
Expanded programme
In addition to our theatres, education partners will bring expanded programmes to this year’s event:
▶︎ Active Kids, in partnership with Kidztivity, will spotlight innovative ways to keep children active and engaged through play, education, and movement
▶︎ Active Aquatics will deliver two dedicated theatres curated by STA, RLSS and Swim England. Attendees can expect a mix of strategic insight and practical application, supporting the growth, safety, and sustainability of aquatic activity in the UK.
▶︎ Third Space will return for the fourth year with high-quality, practical education designed to upskill PTs and coaches at every stage of their careers.
▶︎ Technogym will deliver cutting-edge insights on the show floor via expert-led sessions from their stand, showcasing innovation in movement, health and performance.
As Elevate returns for its eighth edition in 2025, we remain proud to stand at the forefront of powering the future of physical activity.
Since launching in 2016, the event has grown into the UK’s flagship event when it comes to uniting the physical activity, fitness and sports therapy sectors around a shared vision: improving the health and wellbeing of the nation.
This year, the sector’s momentum is unmistakable. We’re seeing increased collaboration, rising standards and a deeper alignment with the health agenda. From non-referral pathways to hospital-based movement programmes, it’s clear that physical activity is becoming a vital part of the wider health conversation. The sector is evolving – more connected, more ambitious and more impactful than ever.
In 2025, Elevate will continue to be built by and for the industry. We’re grateful to sponsors, partners, exhibitors and speakers, whose insights and commitment shape every part of the event.
This is the arena of opportunity, a space where innovation, ideas, and technology come together under one roof and, importantly, Elevate remains free to attend, ensuring accessibility for all professionals committed to driving meaningful change.
Together, let’s continue to elevate the role of movement in our national story..
18-19 June 2025
Excel, London halls 5-8
Custom House
Start Elevate with something different. On the morning of Wednesday 18 June, CoursePro will host an open water swim and networking breakfast at the London Royal Docks, just a short walk from ExCel.
A refreshing and informal way to begin your day, the event will involve a swim in the docks (all levels welcome), followed by pastry and tea or coffee with fellow attendees.
▶︎ Venue: London Royal Docks
▶︎ Date: Wednesday 18 June 2025
▶︎ Time: 7:00am – 9:00am
▶︎ Pastry, tea or coffee, and changing facilities provided
▶︎ Free to attend
▶︎ Safety support provided by Love Open Water, HUUB and the CoursePro team
▶︎ Book your free spot at www.hcmmag.com/OpenWater
