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Promotional feature: eGym
eGym has created a personalised, connected member experience – and it's not only attracting new members, but it's also driving retention among existing members by getting better results for users
Digital changes everything, and the seeds of this change have already taken root. Every smart operator in the fitness market is already thinking digitally.
CEOs, managing directors, CIOs and business owners need to make a conscious choice and commit to this journey to succeed in the future.
Predicting Behaviour
There are a number of key trends driving these changes. Big data is helping predict behaviour, so operators can make better decisions.
It's also helping us develop the next generation of products and services. As well as our own innovations at eGym, there are also a number of examples of automatic progression and coaching within the fitness sector – and there’ll be more to come.
Personalisation
At the heart of this transformation is a connected member experience – effortless, intuitive and engaging. We personalise every member's workout and automatically progress their training based on previous performance. This helps ensure members stay motivated and reach their goals.
Periodisation is coded into the programming and our software can even tell whether members have imbalances between major antagonistic muscles.
As we gather more data, we continue to develop even deeper levels of personalisation.
Membership systems
Members can access their training results via the member app, which is available on both Apple and Android platforms. Gym trainers and staff can also access member data (subject to member permission). They have a complete view of a member’s progress and can interact in real time with members on the gym floor.
We were very clear at the outset that eGym had to be an open platform, and we're already connected to a number of membership systems and other third party platforms. Integration with popular third party training apps also enables members to track exercise outside the club.
Member retention
Our progress is very promising. Club members are coming more often and getting better results. For the operator, this means longer length of stay, better lifetime value and positive word of mouth. Personalisation has also led to new revenue models and the ability to charge a premium for enhanced services, either when members join or later in their membership.
Innovation
Here at eGym, we're committed to driving innovation in the fitness industry and we will continue to invest in solutions that improve the member experience, and make them healthier and fitter. Our latest software updates include the measurement of biological age and member gamification.
Invest in eGym for your club and you’re investing in the future.
CASE STUDY:
Matt Bradney
The managing director of The Atrium Club in Ely, near Cambridge, explains how eGym has helped his 25-year-old business remain progressive and up-to-date.
“I first saw the eGym concept at LIW. Instantly I saw the brilliance of the whole product. It was very clear that by introducing the system into my club, I would open up a new market.
"The whole process was incredibly slick and the install was excellent. Then came the best product training I have ever had. Kerstin really came in and sold the concept to the whole team. We now have reception staff using eGym when they had never used the gym before.
"The take-up was also very quick. We sold over 100 members to the eGym area in just over three weeks, and it's continuing to grow. Every single person who has tried eGym has taken up a membership to the area. It's one of the easiest sales we've ever had.”
TEL: +44 (0)203 701 4267
EMAIL: [email protected]
WEB: www.egym.co.uk
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