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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: eGym

eGym has created a personalised, connected member experience – and it's not only attracting new members, but it's also driving retention among existing members by getting better results for users

Published in Health Club Management 2016 issue 5
eGym’s fully integrated connected training experience
eGym’s fully integrated connected training experience

Digital changes everything, and the seeds of this change have already taken root. Every smart operator in the fitness market is already thinking digitally.

CEOs, managing directors, CIOs and business owners need to make a conscious choice and commit to this journey to succeed in the future.

Predicting Behaviour
There are a number of key trends driving these changes. Big data is helping predict behaviour, so operators can make better decisions.
It's also helping us develop the next generation of products and services. As well as our own innovations at eGym, there are also a number of examples of automatic progression and coaching within the fitness sector – and there’ll be more to come.

Personalisation
At the heart of this transformation is a connected member experience – effortless, intuitive and engaging. We personalise every member's workout and automatically progress their training based on previous performance. This helps ensure members stay motivated and reach their goals.

Periodisation is coded into the programming and our software can even tell whether members have imbalances between major antagonistic muscles.

As we gather more data, we continue to develop even deeper levels of personalisation.

Membership systems
Members can access their training results via the member app, which is available on both Apple and Android platforms. Gym trainers and staff can also access member data (subject to member permission). They have a complete view of a member’s progress and can interact in real time with members on the gym floor.

We were very clear at the outset that eGym had to be an open platform, and we're already connected to a number of membership systems and other third party platforms. Integration with popular third party training apps also enables members to track exercise outside the club.

Member retention
Our progress is very promising. Club members are coming more often and getting better results. For the operator, this means longer length of stay, better lifetime value and positive word of mouth. Personalisation has also led to new revenue models and the ability to charge a premium for enhanced services, either when members join or later in their membership.

Innovation
Here at eGym, we're committed to driving innovation in the fitness industry and we will continue to invest in solutions that improve the member experience, and make them healthier and fitter. Our latest software updates include the measurement of biological age and member gamification.

Invest in eGym for your club and you’re investing in the future.

CASE STUDY:

Matt Bradney

The managing director of The Atrium Club in Ely, near Cambridge, explains how eGym has helped his 25-year-old business remain progressive and up-to-date.
“I first saw the eGym concept at LIW. Instantly I saw the brilliance of the whole product. It was very clear that by introducing the system into my club, I would open up a new market. 

"The whole process was incredibly slick and the install was excellent. Then came the best product training I have ever had. Kerstin really came in and sold the concept to the whole team. We now have reception staff using eGym when they had never used the gym before. 

"The take-up was also very quick. We sold over 100 members to the eGym area in just over three weeks, and it's continuing to grow. Every single person who has tried eGym has taken up a membership to the area. It's one of the easiest sales we've ever had.”

eGym's software can detect any muscle imbalances in the user
eGym's software can detect any muscle imbalances in the user

TEL: +44 (0)203 701 4267
EMAIL: [email protected]
WEB: www.egym.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
eGym
eGym
https://www.leisureopportunities.co.uk/images/986203_195188.jpg
eGym’s personalised, connected member experience is driving customer acquisition and retention alike
AN EGYM PROMOTION,AN EGYM PROMOTION
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Coventry Building Society Arena, Coventry, United Kingdom
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07-10 Apr 2022
Exhibition Centre , Cologne, Germany
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15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Promotional feature: eGym

eGym has created a personalised, connected member experience – and it's not only attracting new members, but it's also driving retention among existing members by getting better results for users

Published in Health Club Management 2016 issue 5
eGym’s fully integrated connected training experience
eGym’s fully integrated connected training experience

Digital changes everything, and the seeds of this change have already taken root. Every smart operator in the fitness market is already thinking digitally.

CEOs, managing directors, CIOs and business owners need to make a conscious choice and commit to this journey to succeed in the future.

Predicting Behaviour
There are a number of key trends driving these changes. Big data is helping predict behaviour, so operators can make better decisions.
It's also helping us develop the next generation of products and services. As well as our own innovations at eGym, there are also a number of examples of automatic progression and coaching within the fitness sector – and there’ll be more to come.

Personalisation
At the heart of this transformation is a connected member experience – effortless, intuitive and engaging. We personalise every member's workout and automatically progress their training based on previous performance. This helps ensure members stay motivated and reach their goals.

Periodisation is coded into the programming and our software can even tell whether members have imbalances between major antagonistic muscles.

As we gather more data, we continue to develop even deeper levels of personalisation.

Membership systems
Members can access their training results via the member app, which is available on both Apple and Android platforms. Gym trainers and staff can also access member data (subject to member permission). They have a complete view of a member’s progress and can interact in real time with members on the gym floor.

We were very clear at the outset that eGym had to be an open platform, and we're already connected to a number of membership systems and other third party platforms. Integration with popular third party training apps also enables members to track exercise outside the club.

Member retention
Our progress is very promising. Club members are coming more often and getting better results. For the operator, this means longer length of stay, better lifetime value and positive word of mouth. Personalisation has also led to new revenue models and the ability to charge a premium for enhanced services, either when members join or later in their membership.

Innovation
Here at eGym, we're committed to driving innovation in the fitness industry and we will continue to invest in solutions that improve the member experience, and make them healthier and fitter. Our latest software updates include the measurement of biological age and member gamification.

Invest in eGym for your club and you’re investing in the future.

CASE STUDY:

Matt Bradney

The managing director of The Atrium Club in Ely, near Cambridge, explains how eGym has helped his 25-year-old business remain progressive and up-to-date.
“I first saw the eGym concept at LIW. Instantly I saw the brilliance of the whole product. It was very clear that by introducing the system into my club, I would open up a new market. 

"The whole process was incredibly slick and the install was excellent. Then came the best product training I have ever had. Kerstin really came in and sold the concept to the whole team. We now have reception staff using eGym when they had never used the gym before. 

"The take-up was also very quick. We sold over 100 members to the eGym area in just over three weeks, and it's continuing to grow. Every single person who has tried eGym has taken up a membership to the area. It's one of the easiest sales we've ever had.”

eGym's software can detect any muscle imbalances in the user
eGym's software can detect any muscle imbalances in the user

TEL: +44 (0)203 701 4267
EMAIL: [email protected]
WEB: www.egym.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
eGym
eGym
https://www.leisureopportunities.co.uk/images/986203_195188.jpg
eGym’s personalised, connected member experience is driving customer acquisition and retention alike
AN EGYM PROMOTION,AN EGYM PROMOTION
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
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Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Sothys: Skincare
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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