features
Promotional feature: Running Unlimited
How to break away from the pack
There’s little doubt indoor cycling studios have become a valuable spoke in the fitness sector’s wheel. Look in any leading club during the morning, lunchtime or evening peak periods, and you’ll see instructor-led spin classes have filled studios to the seat posts. Members love these classes and clubs are enjoying increased loyalty and incremental revenue too.
Indoor spin studios are now a must-have facility. From budget clubs to bespoke, single-purpose boutiques, if your club doesn’t have a spinning studio, it seems you’re missing out. Just ask Equinox in the US, who are to imminently float Soul Cycle, taking advantage of the slipstream from the wider sector.
But as soon as the instructor-led classes finish, all those shiny spin bikes and that dedicated space sits idle, dark, and all rather uninviting. The question gym owners and managers have started to ask is: “How do we get lycra on seats outside instructor classes? And inexpensively too?”
A second issue is that with almost ubiquitous availability of indoor cycling studios, progressive clubs are looking for ways to differentiate and value-add, to stay ahead of the pack.
Running Unlimited, who brought us business class running with the innovative Zone dome, has been working hard to solve this dilemma. “We’ve been speaking to club owners and managers across the country, working with them to distil a solution for their empty studios,” says Ryan Crabbe, product development lead at Running Unlimited. “They all wanted the same thing: an authentic, film-based cycling experience, that’s fully automated and based on tried and tested technology… so we created WorldRide.”
WorldRide is a beautifully filmed virtual cycling solution. Imagine a wall-sized screen playing a stunning HD film of a peloton ride along Pacific Coast Highway in California, or a breathtaking ascent from rainforest to a snow-capped peak on New Zealand’s Mt Ruapehu. The immersive experience is remarkable.
Programmed to your studio’s schedule, the WorldRide system delivers tailored workouts matched to each film with virtual coach audio (no one likes those talking heads), with curated music to match. Cadence, resistance or zone, and other cues appear on screen to prompt riders. WorldRide is fully automated – turning itself and the projector (or TV) on/off, and even lowering/raising an electric screen where they’re installed. All for less than £2000. “We’re all about creating film-based experiences, making use of technology for the benefit of the health and wellness space,” adds Crabbe.
Win a trip to Australia!
to train with a top pro cycling team
WorldRide delivers total immersion
Get ready to pack your bags. We’re flying two fitness professionals to Australia for one week, to train with the Pacific’s top professional cycling team!
If you’re among the first 10 WorldRide orders received, you’ll have a 1 in 5 chance of being on that plane heading for the Australian summer.
It won’t be feet up on the beach though, as you’ll be embedded alongside world record holders and Olympians like Jack Bobridge - with their sights firmly set on gold at Rio. We’ve even arranged for you to ride in the team car during a professional race to experience the excitement and high drama in extreme close up. Don’t miss this once in a lifetime total immersion experience. Call WorldRide to discuss your gym today.
WorldRide makes your gym a destination
Imagine the world’s best rides in HD film playing on an entire wall in front of your spinning studio. It transforms your gym and gives your riders a brilliantly engaging experience. WorldRide offers a selection of invigorating rides through some of the world’s most iconic cycling scenery.
Independent or guided rides
WorldRide is fully automated and easy to use, offering a virtual audio coach on every ride, driving up usage of your studios at any time. Your instructors can lead classes, lifting your spin classes to a whole new level. To ensure it’s great every time, we provide fact sheets, workouts, and music for every ride.
An authentic peloton experience
WorldRide is the only gym solution that lets you feel what it’s like as rider in the midst of the cut and thrust of the peloton. Experience the energy, dynamism and action that pushes everyone to dig that little bit deeper.
Endlessly fresh films
We changed the game by putting HD cameras in the midst of the pack, and we continue to break new ground with our forthcoming mountain bike series. Our ever expanding road series now also includes some of Europe’s most epic ascents, and there’s more on the way.
Transform your gym for £2000
Get the world’s best rides filmed in HD, choreographed to music with bespoke virtual coaching for every ride and a three-year warranty, all for under £2000.
Visit WorldRide.co.uk, email us at [email protected] or call us on 020 3239 5663
