Professional Beauty London and Professional Spa & Wellness Convention take place this month. We take a look at what’s in store for visitors

Spa directors and owners, hoteliers and other senior executives from around the world will gather in London on 23–24 February, where the Professional Spa & Wellness Convention 2014 will take place alongside the UK’s largest beauty show, Professional Beauty London.

Convention line-up
Covering a wide range of topics – from the financial profitability of going green to the viability of medi-spas, and from successful franchising to funding, social media strategies and architecture – the Professional Spa & Wellness Convention gets to the heart of the business and provides delegates with practical solutions to improve their business.

The show’s speaker line-up includes Aldina Duarte Ramos, director of development, wellbeing activities, at Sofitel and Thalassa Sea & Spa; Corinna Yapp, director of sales at Como Shambhala Estate; Greg Payne, spa operations director at Amanresorts International; Kathryn Moore, director of operations at Mspa International; and Paul Hawco, director of Talise spa operations at Jumeirah.

The 2014 event will also include a pre-convention workshop on spa psychology. Hosted by Neil Orvay, founder of the Sense of Touch day spa chain, the all-day workshop will take place on Saturday 22 February and will offer attendees an insight into using psychology to help motivate your team and drive treatment and retail sales.

Show floor innovation
On the show floor, the major spa and skincare brands – including Darphin, Clarins, Elemis, Decléor, Thalgo, Comfort Zone and Dermalogica – will unveil the latest innovations in products and treatments, along with other spa suppliers including nail brands OPI, CND and Jessica.

The latest launches from equipment suppliers – including CACI International, 3D Lipo, Lynton Lasers and Advanced Esthetic Solutions – will also be available at special show prices.

The show will also bring a packed education programme, designed to offer essential insight into market trends, along with expert advice on running a successful business and live demonstrations from the experts behind the brands at the show.

Award ceremonies
Sunday 23 February will see the return of the World Spa & Wellness Awards, along with the Professional Beauty Awards, taking place in a spectacular new location. Rewarding excellence within the spa industry, the World Spa & Wellness Awards recognise the best day spas, hotel spas and destination spas around the world. Judged by industry experts in areas such as customer retention, marketing and operations, the winners will be announced at a glittering black-tie dinner, this year held in the historic Guildhall in the heart of the City of London.