GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Innovation: Powering ahead

Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends

Published in Health Club Management 2024 issue 6
Body Bike is working with Les Mills in Auckland / Body Bike / Les Mills
Body Bike is working with Les Mills in Auckland / Body Bike / Les Mills
Uffe A Olesen
Body Bike
photo: Body Bike / Morten Degn
How are you responding to trends?

We’re seeing the continued proliferation of different styles of indoor cycling – for example: endurance, performance, HIIT, dancing on a bike, immersive, etc. It’s all there alongside more traditional, fitness-focused classes.

Our Body Bike Smart+ Phantom has a unique new gear ratio for this reason – we’ve increased the diameter of the crank and reduced the weight of the flywheel so in dance-based programming you have a wonderful light feel on the pedals, with the option to still dial up the resistance.

At the other end of the scale we believe the bike’s magnetic resistance is unique when it comes to how strong the resistance can be; this is still a challenging bike for those who want it to be.

How are you increasing engagement with riders?

The Body Bike app turns a smartphone into the console on any Body Bike Smart+ bike, meaning riders can see their data on an engaging, colourful, backlit screen during class and take all that data away with them at the end of the ride.

Downloads of our app were up 8 per cent in 2023 against 2022 and we’re continuing to develop new features, the latest being a new 12-gear system that shows very precisely how hard the rider is working. It’s based on Functional Threshold Power, which the app can also calculate.

Do you have any new integrations you can tell us about?

Our latest integration is with Apple, which now draws Body Bike power and cadence profiles into the Apple Watch. But this is just the latest integration, with Strava another important one.

More: www.body-bike.com

Our latest app feature is a 12-gear system that shows very precisely how hard you’re working
Body Bike is used in the immersive cycle studio / photo: Body Bike / Les Mills
Body Bike: case study
Les Mills Auckland

Body Bike recently supplied 85 Smart+ bikes to Les Mills’ flagship club in Auckland. We have a strong, longstanding relationship with Les Mills and are delighted to be back in its clubs. In the Auckland City club, a fantastic, immersive studio delivers exceptional indoor cycling experiences every day. We’re excited to be part of that.

Ryan Lefever
Core Health & Fitness Schwinn Group Cycling
photo: Core Health and Fitness
What trends are you noticing?

A significant one is the integration of advanced technology into indoor cycling equipment. Features such as interactive displays, virtual ride experiences and connectivity with fitness apps are becoming increasingly popular, providing users with a more engaging and immersive workout experience.

In response, we’ve integrated our Openhub platform into our Group Cycle portfolio, becoming the first to incorporate a tap-to-pair feature that allows riders to seamlessly sync their Apple Watch or Samsung Galaxy.

Another trend is the emphasis on personalised and data-driven workouts. To optimise training, consumers seek equipment that tracks performance metrics such as heart rate, power output, and cadence. Our Schwinn Z-Bike addresses this demand with personalisation features that enable riders to input their maximum heart rate or Functional Threshold Power and pair any heart rate strap to the console.

How are you increasing engagement?

The newest learning opportunity from Schwinn, The Schwinn Bridge Certification, offers a cost-effective and time-efficient pathway for fitness instructors to enhance their qualifications. Recognising instructors’ existing knowledge and experience, the Bridge Certification streamlines the process, saving time and money. By completing this certification, instructors earn Continuing Education Credits and Units, ensuring ongoing accreditation while adding new skills to their coaching toolkit.

Tell us about your new integrations?

Our latest is the enhanced connectivity of our Z-console, which can now seamlessly connect to various group display leaderboard systems. These include popular platforms such as Intelligent Cycling, Zwift and many others. These integrations allow riders to join virtual group rides, compete in challenges, and track their progress in real-time alongside a global community of cyclists.

More: www.corehandf.com

Our X-bike is used in infrared sauna cycling classes, and has proven to withstand the heat while maintaining its durability
Schwinn Group Cycling’s Red Room / photo: Core Health and Fitness
Schwinn Group Cycling: case study
Hotworx

One of our most creative client collaborations has been with rapidly-growing operator, Hotworx, a fitness studio franchise specialising in infrared sauna workouts. These combine heat and exercise to maximise calorie burn and improve overall fitness. Hotworx utilises our X-bike for its infrared sauna cycling classes and it’s proven to withstand the heat, due to its durability.

Hannah Lewin
Keiser
photo: Keiser
What trends are you picking up?

Firstly, technology is transforming indoor cycling. Riders demand real-time data tracking, seamless connectivity with fitness apps, and immersive virtual experiences. This tech-driven approach enables cyclists to monitor their performance metrics during each session.

Secondly, there’s a growing desire among fitness enthusiasts to train like athletes. This trend is characterised by a focus on structured, performance-oriented workouts. Cyclists are adopting HIIT, power-based training, and periodisation techniques traditionally used by professional athletes.

How are you increasing engagement with riders?

We’re ramping up engagement through our relaunched Keiser M Series app and on-demand offering, The Ride.

The app offers diverse workout options and real-time performance tracking. Users can choose workouts tailored to their fitness levels and goals if they use it alone, while it can also be used in classes by participants to connect them with fellow riders, share achievements and participate in challenges.

It detailed performance metrics, allowing riders to monitor their progress and set new targets.

Our on-demand classes, The Ride by Keiser, take engagement to the next level.

By combining our tech with some of the world’s best instructors, riders can improve their fitness and recreate the in-class experience at home or in their gym.

More: www.keiseruk.com

Our collaboration with Pure Energy seesus integrating its library of curated music mixes into the Keiser M Series bikes
Technology is transforming the indoor cycling experience / photo: Keiser
Keiser: case study
Pure Energy

Keiser has embarked on a collaboration with Pure Energy, a provider of music solutions for fitness professionals. We’re joining forces to infuse the indoor cycling experience with energising music that enhances motivation and performance.

Together, we’re integrating Pure Energy’s library of curated music mixes into the Keiser M Series bikes. These mixes are designed to complement different types of cycling workouts, from endurance rides to high-intensity intervals, ensuring riders are immersed in the rhythm and momentum of their sessions.

We’re also working with Pure Energy to develop cycling playlists tailored to workout objectives and preferences.

Whether riders are seeking an adrenaline-fueled sprint or a calming cooldown, they can access a range of playlists that elevate their experience.

Mike Michels
Life Fitness
What trends are you noticing?

The return of participants back in the saddle. As gym memberships continue to increase, this is bringing people back to indoor cycling classes and for some, it’s their very first class experience. Gym owners are having to refocus and invest in the environment and experience they offer.

Our indoor cycling ecosystem provides variety in programming to meet the different needs and fitness levels of all participants. Our bike consoles allow for instructor-led ‘rhythm rides’ and performance-based power or heart-rate training. Our Connect digital interactive gaming system can offer leaderboards, team races and scenic footage and a virtual cycling solution for class programming without a live instructor.

How are you increasing engagement?

ICG/Life Fitness has a fully-integrated ecosystem driving its group cycling experience, all based on its patented Coach by Color Training programme, which is available for 10 years on products.

The Coach by Color programme relies on the naturally stimulating properties of colour to accurately coach effort during a workout. It elicits the right psychological and physiological responses to encourage greater effort. It also fosters connections among members and enhances instructor communication, increasing social interaction, while maximising results.

The ICG Connect System is an interactive multimedia set-up that brings experiential fitness to the heart of the group cycle offering, driving purposeful goals and fitness targets by unifying the bike’s interactive animated consoles, music, choreography, video and real-time data, along with team and individual gaming.

Riders can also connect to the bike’s console with the ICG Training App to record, track and share their workouts.

Tell us about your new features

We enhanced our IC7 bike model with a new Pedal Efficiency Graph (PEG). The graph allows participants to see in real-time the power output between right and left legs.

At any point during class, instructors can direct riders to the PEG on their bike console and perform pedal stroke drills to increase overall efficiency which leads to better balance between right and left legs, higher total power output and increased training results.

More: www.lifefitness.com

Our Pedal Efficiency Graph allows participants to see the power outputs from their right and left legs
photo: Life Fitness
An experiential multi-media system sits at the heart of the experience / photo: Life Fitness
Tom Crampton
Wattbike
photo: WATTBIKE
How are you responding to indoor cycling trends?

Gamification is revolutionising indoor cycling, with platforms such as Zwift and Rouvy leading the charge. These platforms offer e-sport competitions, which drive motivation and community involvement.

To capitalise on this trend, we’ve enhanced our Wattbike Hub app and plan to introduce new features to maximise its potential over the coming months. We currently have a leaderboard in beta testing that will go out to the public over the next few months. This will help people compete against each other and see where they rank amongst their peers.

How are you increasing engagement with riders?

We hold an annual educational day for industry experts to help upskill them on the usability of the bikes, as well as share resources they can use at their facilities to create an engaging environment. This will be a growing part of our calendar as we look to do more of these types of events with varying communities.

Another key area we focus on in order to build engagement is the spaces where our bikes are located – in particular, our Wattbike zones. We have excellent setups in some of the largest gyms across the UK, utilising Zwift and Wattbike zones to capitalise on the current trend of gamifying indoor cycling.

Any new integrations?

Our bikes are fully compatible with third party apps such as Zwift, Rouvy, Intelligent Cycling and CicloZone, allowing riders to access virtual racing and integrated workouts.

The Wattbike Atom is a Zwift-Certified indoor trainer, which means you can compete in the Zwift racing league and battle against other virtual riders.

More: www.wattbike.com

To capitalise on the gamification trend, we’ve enhanced our Wattbike Hub app
Gamification is transforming indoor cycling / photo: WATTBIKE
Wattbike: case study
Fitness First

One project we’re proud of at Wattbike is the collaboration with Zwift and Fitness First to develop dedicated Wattbike zones. This project involves integrating Zwift software with three AtomX bikes on the gym floor at Fitness First Cottons.

Since installing the AtomX bikes last year to replace the previous spin bikes, we’ve seen a remarkable proof of concept, demonstrating the opportunity to grow more spaces such as this.

To further enhance the space, Fitness First has brought in an AV and design company to elevate the area, creating an engaging and motivating environment. The goal is to link all its bikes to Zwift, allowing more members to participate in community rides on this dynamic platform.

https://www.leisureopportunities.co.uk/images/2024/962576_721345.jpg
With indoor cycling as popular as ever, we talk to innovators about their delivery of more advanced technology and greater diversity of class styles
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Latest News
Anytime Fitness opened more than one club a day in 2025 and is on track ...
Latest News
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating ...
Latest News
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called ...
Latest News
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a ...
Latest News
The Gym Group, has announced that it's sustained positive trading momentum has continued through the ...
Latest News
Hyrox has announced it will be working with a second charity in the upcoming season ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: ukactive
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more ...
Company profiles
Company profile: PSLT Ltd
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: Move360
Move360 was created with one clear goal: to provide an intelligent training environment where members can build strength, improve movement quality and train with confidence. To help bring their vision to life, Move360 partnered with BLK BOX to design, manufacture and install a facility that reflects the quality of coaching delivered every day.
Featured press releases
Elevate Arena press release: Elevate 2026 celebrates record attendance
Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

features

Innovation: Powering ahead

Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends

Published in Health Club Management 2024 issue 6
Body Bike is working with Les Mills in Auckland / Body Bike / Les Mills
Body Bike is working with Les Mills in Auckland / Body Bike / Les Mills
Uffe A Olesen
Body Bike
photo: Body Bike / Morten Degn
How are you responding to trends?

We’re seeing the continued proliferation of different styles of indoor cycling – for example: endurance, performance, HIIT, dancing on a bike, immersive, etc. It’s all there alongside more traditional, fitness-focused classes.

Our Body Bike Smart+ Phantom has a unique new gear ratio for this reason – we’ve increased the diameter of the crank and reduced the weight of the flywheel so in dance-based programming you have a wonderful light feel on the pedals, with the option to still dial up the resistance.

At the other end of the scale we believe the bike’s magnetic resistance is unique when it comes to how strong the resistance can be; this is still a challenging bike for those who want it to be.

How are you increasing engagement with riders?

The Body Bike app turns a smartphone into the console on any Body Bike Smart+ bike, meaning riders can see their data on an engaging, colourful, backlit screen during class and take all that data away with them at the end of the ride.

Downloads of our app were up 8 per cent in 2023 against 2022 and we’re continuing to develop new features, the latest being a new 12-gear system that shows very precisely how hard the rider is working. It’s based on Functional Threshold Power, which the app can also calculate.

Do you have any new integrations you can tell us about?

Our latest integration is with Apple, which now draws Body Bike power and cadence profiles into the Apple Watch. But this is just the latest integration, with Strava another important one.

More: www.body-bike.com

Our latest app feature is a 12-gear system that shows very precisely how hard you’re working
Body Bike is used in the immersive cycle studio / photo: Body Bike / Les Mills
Body Bike: case study
Les Mills Auckland

Body Bike recently supplied 85 Smart+ bikes to Les Mills’ flagship club in Auckland. We have a strong, longstanding relationship with Les Mills and are delighted to be back in its clubs. In the Auckland City club, a fantastic, immersive studio delivers exceptional indoor cycling experiences every day. We’re excited to be part of that.

Ryan Lefever
Core Health & Fitness Schwinn Group Cycling
photo: Core Health and Fitness
What trends are you noticing?

A significant one is the integration of advanced technology into indoor cycling equipment. Features such as interactive displays, virtual ride experiences and connectivity with fitness apps are becoming increasingly popular, providing users with a more engaging and immersive workout experience.

In response, we’ve integrated our Openhub platform into our Group Cycle portfolio, becoming the first to incorporate a tap-to-pair feature that allows riders to seamlessly sync their Apple Watch or Samsung Galaxy.

Another trend is the emphasis on personalised and data-driven workouts. To optimise training, consumers seek equipment that tracks performance metrics such as heart rate, power output, and cadence. Our Schwinn Z-Bike addresses this demand with personalisation features that enable riders to input their maximum heart rate or Functional Threshold Power and pair any heart rate strap to the console.

How are you increasing engagement?

The newest learning opportunity from Schwinn, The Schwinn Bridge Certification, offers a cost-effective and time-efficient pathway for fitness instructors to enhance their qualifications. Recognising instructors’ existing knowledge and experience, the Bridge Certification streamlines the process, saving time and money. By completing this certification, instructors earn Continuing Education Credits and Units, ensuring ongoing accreditation while adding new skills to their coaching toolkit.

Tell us about your new integrations?

Our latest is the enhanced connectivity of our Z-console, which can now seamlessly connect to various group display leaderboard systems. These include popular platforms such as Intelligent Cycling, Zwift and many others. These integrations allow riders to join virtual group rides, compete in challenges, and track their progress in real-time alongside a global community of cyclists.

More: www.corehandf.com

Our X-bike is used in infrared sauna cycling classes, and has proven to withstand the heat while maintaining its durability
Schwinn Group Cycling’s Red Room / photo: Core Health and Fitness
Schwinn Group Cycling: case study
Hotworx

One of our most creative client collaborations has been with rapidly-growing operator, Hotworx, a fitness studio franchise specialising in infrared sauna workouts. These combine heat and exercise to maximise calorie burn and improve overall fitness. Hotworx utilises our X-bike for its infrared sauna cycling classes and it’s proven to withstand the heat, due to its durability.

Hannah Lewin
Keiser
photo: Keiser
What trends are you picking up?

Firstly, technology is transforming indoor cycling. Riders demand real-time data tracking, seamless connectivity with fitness apps, and immersive virtual experiences. This tech-driven approach enables cyclists to monitor their performance metrics during each session.

Secondly, there’s a growing desire among fitness enthusiasts to train like athletes. This trend is characterised by a focus on structured, performance-oriented workouts. Cyclists are adopting HIIT, power-based training, and periodisation techniques traditionally used by professional athletes.

How are you increasing engagement with riders?

We’re ramping up engagement through our relaunched Keiser M Series app and on-demand offering, The Ride.

The app offers diverse workout options and real-time performance tracking. Users can choose workouts tailored to their fitness levels and goals if they use it alone, while it can also be used in classes by participants to connect them with fellow riders, share achievements and participate in challenges.

It detailed performance metrics, allowing riders to monitor their progress and set new targets.

Our on-demand classes, The Ride by Keiser, take engagement to the next level.

By combining our tech with some of the world’s best instructors, riders can improve their fitness and recreate the in-class experience at home or in their gym.

More: www.keiseruk.com

Our collaboration with Pure Energy seesus integrating its library of curated music mixes into the Keiser M Series bikes
Technology is transforming the indoor cycling experience / photo: Keiser
Keiser: case study
Pure Energy

Keiser has embarked on a collaboration with Pure Energy, a provider of music solutions for fitness professionals. We’re joining forces to infuse the indoor cycling experience with energising music that enhances motivation and performance.

Together, we’re integrating Pure Energy’s library of curated music mixes into the Keiser M Series bikes. These mixes are designed to complement different types of cycling workouts, from endurance rides to high-intensity intervals, ensuring riders are immersed in the rhythm and momentum of their sessions.

We’re also working with Pure Energy to develop cycling playlists tailored to workout objectives and preferences.

Whether riders are seeking an adrenaline-fueled sprint or a calming cooldown, they can access a range of playlists that elevate their experience.

Mike Michels
Life Fitness
What trends are you noticing?

The return of participants back in the saddle. As gym memberships continue to increase, this is bringing people back to indoor cycling classes and for some, it’s their very first class experience. Gym owners are having to refocus and invest in the environment and experience they offer.

Our indoor cycling ecosystem provides variety in programming to meet the different needs and fitness levels of all participants. Our bike consoles allow for instructor-led ‘rhythm rides’ and performance-based power or heart-rate training. Our Connect digital interactive gaming system can offer leaderboards, team races and scenic footage and a virtual cycling solution for class programming without a live instructor.

How are you increasing engagement?

ICG/Life Fitness has a fully-integrated ecosystem driving its group cycling experience, all based on its patented Coach by Color Training programme, which is available for 10 years on products.

The Coach by Color programme relies on the naturally stimulating properties of colour to accurately coach effort during a workout. It elicits the right psychological and physiological responses to encourage greater effort. It also fosters connections among members and enhances instructor communication, increasing social interaction, while maximising results.

The ICG Connect System is an interactive multimedia set-up that brings experiential fitness to the heart of the group cycle offering, driving purposeful goals and fitness targets by unifying the bike’s interactive animated consoles, music, choreography, video and real-time data, along with team and individual gaming.

Riders can also connect to the bike’s console with the ICG Training App to record, track and share their workouts.

Tell us about your new features

We enhanced our IC7 bike model with a new Pedal Efficiency Graph (PEG). The graph allows participants to see in real-time the power output between right and left legs.

At any point during class, instructors can direct riders to the PEG on their bike console and perform pedal stroke drills to increase overall efficiency which leads to better balance between right and left legs, higher total power output and increased training results.

More: www.lifefitness.com

Our Pedal Efficiency Graph allows participants to see the power outputs from their right and left legs
photo: Life Fitness
An experiential multi-media system sits at the heart of the experience / photo: Life Fitness
Tom Crampton
Wattbike
photo: WATTBIKE
How are you responding to indoor cycling trends?

Gamification is revolutionising indoor cycling, with platforms such as Zwift and Rouvy leading the charge. These platforms offer e-sport competitions, which drive motivation and community involvement.

To capitalise on this trend, we’ve enhanced our Wattbike Hub app and plan to introduce new features to maximise its potential over the coming months. We currently have a leaderboard in beta testing that will go out to the public over the next few months. This will help people compete against each other and see where they rank amongst their peers.

How are you increasing engagement with riders?

We hold an annual educational day for industry experts to help upskill them on the usability of the bikes, as well as share resources they can use at their facilities to create an engaging environment. This will be a growing part of our calendar as we look to do more of these types of events with varying communities.

Another key area we focus on in order to build engagement is the spaces where our bikes are located – in particular, our Wattbike zones. We have excellent setups in some of the largest gyms across the UK, utilising Zwift and Wattbike zones to capitalise on the current trend of gamifying indoor cycling.

Any new integrations?

Our bikes are fully compatible with third party apps such as Zwift, Rouvy, Intelligent Cycling and CicloZone, allowing riders to access virtual racing and integrated workouts.

The Wattbike Atom is a Zwift-Certified indoor trainer, which means you can compete in the Zwift racing league and battle against other virtual riders.

More: www.wattbike.com

To capitalise on the gamification trend, we’ve enhanced our Wattbike Hub app
Gamification is transforming indoor cycling / photo: WATTBIKE
Wattbike: case study
Fitness First

One project we’re proud of at Wattbike is the collaboration with Zwift and Fitness First to develop dedicated Wattbike zones. This project involves integrating Zwift software with three AtomX bikes on the gym floor at Fitness First Cottons.

Since installing the AtomX bikes last year to replace the previous spin bikes, we’ve seen a remarkable proof of concept, demonstrating the opportunity to grow more spaces such as this.

To further enhance the space, Fitness First has brought in an AV and design company to elevate the area, creating an engaging and motivating environment. The goal is to link all its bikes to Zwift, allowing more members to participate in community rides on this dynamic platform.

https://www.leisureopportunities.co.uk/images/2024/962576_721345.jpg
With indoor cycling as popular as ever, we talk to innovators about their delivery of more advanced technology and greater diversity of class styles
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Latest News
Anytime Fitness opened more than one club a day in 2025 and is on track ...
Latest News
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating ...
Latest News
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called ...
Latest News
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a ...
Latest News
The Gym Group, has announced that it's sustained positive trading momentum has continued through the ...
Latest News
Hyrox has announced it will be working with a second charity in the upcoming season ...
Latest News
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory ...
Latest News
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone ...
Latest News
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness ...
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: ukactive
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more ...
Company profiles
Company profile: PSLT Ltd
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: Inside the build: Move360
Move360 was created with one clear goal: to provide an intelligent training environment where members can build strength, improve movement quality and train with confidence. To help bring their vision to life, Move360 partnered with BLK BOX to design, manufacture and install a facility that reflects the quality of coaching delivered every day.
Featured press releases
Elevate Arena press release: Elevate 2026 celebrates record attendance
Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites