We’re launching our first new class in seven years. It’s called Circuit and is more of an athletic circuit-based class

What was your route to being president?

After going to business school, this job presented the opportunity to blend my passion for entrepreneurial growth, business and operations with Pilates, which I’d fallen in love with at the age of 12.

I joined Club Pilates as VP of training and experience in 2018 – overseeing everything on the experience side, including instructors and training programmes – and became president in April 2024.

What’s the model?

Club Pilates is part of the Xponential Fitness portfolio of boutique brands and our tagline is ‘Do Pilates, do life’.

We use Reformers, mats, springboards, the chair and tons of other accessories. There are eight formats, each with a different emphasis, such as cardio, restorative and strength and four levels of difficulty.

We focus on making a welcoming and inclusive environment for everyone, whether they’re new to Pilates or are seasoned practitioners and have a range of membership options from once a week to twice a week and every day. We have some men as members, but our main audience is women over the age of 35.

My mentality is, let’s do something great, and then let’s find a way to make it even better

Xponential has divested brands and taken on a new CEO. Has that impacted you?

Change is change and happens every single day. We continue to stay focused, we know the brand and our role, responsibilities and mission to continue to innovate on the brand and support our franchisees.

CEO Mike Nuzzo is very hands-on. He’s working with the team on all the details, making sure no stone is left unturned. It’s been good to get to know him and his style and do everything we can to make this business better.

Is there any crossover with the other Xponential brands?

We have an incredible partnerships team here at Xponential Fitness and the portfolio is synergistic with complementary modalities speaking to slightly different audiences.

One collaboration is with sister brand, Pure Barre and virtual women’s clinic, Midi Health, which supports mid-life women. The campaign – Strong Through Every Stage – has been running since Q3 2025 and ends at the end of February. It involves in-studio educational and experiential workshops run by Midi clinicians and is a great fit for our customers and a good brand alignment. So far the response has been really positive.

What are the challenges and opportunities?

As Pilates gets more popular the space is getting more competitive, however my personal view is that more people doing Pilates makes the world a better place, so we welcome all the new players.

Club Pilates has a long history – almost 20 years – however it’s important for us to continue to provide new experiences and constantly elevate our spaces, so we can remain a leader and have our members stick with us.

We continue to innovate, while staying true to who we are. My mentality is, let’s do something great, and then let’s find a way to make it even better, making sure our members have a fantastic experience from the minute they walk through the doors, to every class they take and every person they interact with.

Tell us about your recent innovations

We started doing our first experiential events with some of our members, for example the Pilates Body Challenge, which encouraged them to complete a certain number of Pilates classes in a specified timeframe.

We’re also launching our first brand new class in seven years. It’s called Circuit and is more of an athletic circuit-based class – higher intensity and more cardio-based than our usual workouts, but still very much Club Pilates.

It’s a progressive, full-body class designed to challenge strength, stamina, and coordination. Offered in Levels 1.5 and 2, it works for advanced beginner and intermediate members who are looking to elevate their practice through circuit-style training.

We’re now seeing studios be successful in increasingly rural and low-population areas

Multiple pieces of equipment are used, including a reformer, springboard, mat, and chair to target the upper body, lower body and core. Built-in cardio bursts between rounds elevate intensity.

Each class begins with a warm-up and concludes with prone work and a cool-down to rebalance the body. and support postural muscles.

It’s not going to be like some of the more intense Pilates concepts you see out there, but it does have more of that athletic spin that I think some of our members are looking for. We’ve piloted it in some studios and had a really positive response, so we’re super excited to roll it out.

How are you extending the brand?

We keep looking for more ways to connect with our members, even outside the studio, to thank them for being a part of the brand.

In addition to the nationwide rollout, select studios will deliver Circuit to local communities through ‘Move Stronger with Circuit’ events – free, outdoor mat Pilates classes designed to introduce the format in an accessible, equipment-free setting.

Hosted at local community spaces, these beginner-friendly classes adapt Circuit’s signature circuit-style structure into a dynamic mat experience, welcoming both current members and new faces to move, connect, and experience Pilates beyond the studio walls.

How is it having Sarah Luna back on the scene with a new Pilates brand?

I think it’s great. Sarah has been in the Pilates space for a very long time and she’s doing an amazing job bringing Pilates to more people. I think it’s fantastic that this modality continues to grow.

What are your priorities?

We’re focused on continuing to run the operations we run and grow strategically, medium- and long-term. We want to keep innovating the brand, finding new ways to offer an incredible member experience, as well as finding better ways to support our franchisees, ensuring they have the tools they need to be as successful as they can be.

What are your expansion plans?

We’re currently at 1,300 Pilates studios globally and have master franchise agreements in many new territories. We opened our first site in France in 2024 and we have Switzerland coming on stream soon. We recently opened in Paris, France and in Spain. Every day is exciting.

There’s definitely room for more studios in the US. Initially we thought it could only work in areas with a certain number of people and certain demographics – when I started the studios were based in metropolitan and densely-populated areas. But we’ve been proven wrong and are now seeing studios be successful in increasingly rural and low population areas.

I love the stories of Club Pilates going into towns where people haven’t heard of Pilates and seeing how those studios grow.

Around the world there’s considerable white space and we’re partnering with some great master franchisees. We have 150 doors outside the US already and close to 50 in Europe.

Do you think Pilates will keep its upward trajectory?

My view is that it will keep going because it offers such diversity. Joseph Pilates worked with so many people when creating the practice – he rehabbed injured soldiers, worked with dancers and regular people. The practice was formed to be modified and adapted to meet everyone where they are at, so I think it’s got staying power to be here for a very long time. It’s restorative, and just has so many amazing benefits, no matter where you are in your life.