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Published in Health Club Management 2025 issue 1
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Committing to carbon literacy accreditation
Angela Brown, head of sustainability and environmental at Freedom Leisure
Angela Brown / photo: Frredom Leisure

Freedom Leisure has become the first operator in the UK to be bronze carbon literacy accredited.

We first engaged with this through the Carbon Literacy Sports Kit (www.carbonliteracy.com/sport) and have since acquired the licence to an accredited Carbon Literacy Course developed by Community Leisure UK (www.hcmmag.com/CLUKCL), specifically for charities working in public leisure and culture.

We recognise that success depends on everyone being actively involved and by equipping our colleagues with the knowledge and skills to become carbon literate, we’re committed to empowering each of them to contribute meaningfully to our shared objectives.

Carbon Literate Organisations are accredited by The Carbon Literacy Project as being “culturally carbon literate” – maintaining a substantial proportion of the workforce as carbon literate and demonstrating its carbon literacy through its organisational behaviour.

Over 70 Freedom Leisure staff are already carbon literate-certified, including our CEO and members of the senior leadership team.

Through individual and group pledges submitted to the Carbon Literacy Project as part of the certification process, the actions committed – in education, energy and resource management and travel – have the potential to drive carbon savings beyond what would have been achieved otherwise.

With over 22 million visits to our venues each year we’re acutely aware of the impact on our client partner’s carbon footprint and we want to use this platform to promote carbon literacy through our staff and customer communications.

This accreditation is reinforcing to our partners that we’re serious about climate change, demonstrating our collective investment in reducing carbon emissions.

The actions taken and pledged by us all as part of this process will have an immediate impact, however it’s the maintenance of these and further actions that will reap the greatest rewards.

We want to promote carbon literacy through our staff and customer communications
Making a bigger splash
Tash Fleming, founder, WeSwim
Tash Fleming / photo: WeSwim

We’re a community-led, registered charity, dedicated to empowering swimmers with disabilities.

Our clubs provide essential opportunities for them to stay active, improve their mental wellbeing, and feel part of a supportive community.

2024 was a landmark year for WeSwim. We welcomed 222 new swimmers and expanded to two new locations in Vauxhall and Tottenham – parts of London where inclusive activities are often in scarce supply.

For many participants, our clubs are more than just swimming sessions, they’re lifelines – places where loneliness is replaced by friendship, confidence grows with every lap, and physical activity is adapted to meet individual needs.

However, providing these services comes with costs, such as pool hire, adaptive equipment and volunteer training.

The demand for accessible swimming opportunities continues to rise and sustaining these vital services requires ongoing support.

We don’t want to turn people away, but we can’t do it alone and we’re asking for help in keeping clubs running to ensure every Londoner with disabilities has the chance to swim.

Donations can be made online via www.hcmmag.com/weswim and every contribution will help sustain these vital services and bring the joy of swimming to even more people in 2025, when we plan to open three more clubs.

Operators interested in bringing WeSwim to their facilities or making a corporate donation are welcome to get in touch. Contact: [email protected]

For many participants, our clubs are more than just swimming sessions, they’re lifelines
WeSwim is looking for support to enable swimming for people with disabilities / photo: WeSwim
https://www.leisureopportunities.co.uk/images/2025/730044_689501.jpg
Angela Brown explains Freedom Leisure’s decarbonisation commitments and Tash Fleming is delivering swimming for people with disabilities through WeSwim
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features

Feedback: HCM Forum

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]

Published in Health Club Management 2025 issue 1
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Committing to carbon literacy accreditation
Angela Brown, head of sustainability and environmental at Freedom Leisure
Angela Brown / photo: Frredom Leisure

Freedom Leisure has become the first operator in the UK to be bronze carbon literacy accredited.

We first engaged with this through the Carbon Literacy Sports Kit (www.carbonliteracy.com/sport) and have since acquired the licence to an accredited Carbon Literacy Course developed by Community Leisure UK (www.hcmmag.com/CLUKCL), specifically for charities working in public leisure and culture.

We recognise that success depends on everyone being actively involved and by equipping our colleagues with the knowledge and skills to become carbon literate, we’re committed to empowering each of them to contribute meaningfully to our shared objectives.

Carbon Literate Organisations are accredited by The Carbon Literacy Project as being “culturally carbon literate” – maintaining a substantial proportion of the workforce as carbon literate and demonstrating its carbon literacy through its organisational behaviour.

Over 70 Freedom Leisure staff are already carbon literate-certified, including our CEO and members of the senior leadership team.

Through individual and group pledges submitted to the Carbon Literacy Project as part of the certification process, the actions committed – in education, energy and resource management and travel – have the potential to drive carbon savings beyond what would have been achieved otherwise.

With over 22 million visits to our venues each year we’re acutely aware of the impact on our client partner’s carbon footprint and we want to use this platform to promote carbon literacy through our staff and customer communications.

This accreditation is reinforcing to our partners that we’re serious about climate change, demonstrating our collective investment in reducing carbon emissions.

The actions taken and pledged by us all as part of this process will have an immediate impact, however it’s the maintenance of these and further actions that will reap the greatest rewards.

We want to promote carbon literacy through our staff and customer communications
Making a bigger splash
Tash Fleming, founder, WeSwim
Tash Fleming / photo: WeSwim

We’re a community-led, registered charity, dedicated to empowering swimmers with disabilities.

Our clubs provide essential opportunities for them to stay active, improve their mental wellbeing, and feel part of a supportive community.

2024 was a landmark year for WeSwim. We welcomed 222 new swimmers and expanded to two new locations in Vauxhall and Tottenham – parts of London where inclusive activities are often in scarce supply.

For many participants, our clubs are more than just swimming sessions, they’re lifelines – places where loneliness is replaced by friendship, confidence grows with every lap, and physical activity is adapted to meet individual needs.

However, providing these services comes with costs, such as pool hire, adaptive equipment and volunteer training.

The demand for accessible swimming opportunities continues to rise and sustaining these vital services requires ongoing support.

We don’t want to turn people away, but we can’t do it alone and we’re asking for help in keeping clubs running to ensure every Londoner with disabilities has the chance to swim.

Donations can be made online via www.hcmmag.com/weswim and every contribution will help sustain these vital services and bring the joy of swimming to even more people in 2025, when we plan to open three more clubs.

Operators interested in bringing WeSwim to their facilities or making a corporate donation are welcome to get in touch. Contact: [email protected]

For many participants, our clubs are more than just swimming sessions, they’re lifelines
WeSwim is looking for support to enable swimming for people with disabilities / photo: WeSwim
https://www.leisureopportunities.co.uk/images/2025/730044_689501.jpg
Angela Brown explains Freedom Leisure’s decarbonisation commitments and Tash Fleming is delivering swimming for people with disabilities through WeSwim
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Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
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The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
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Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
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The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
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Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
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Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Company profile: Power Plate
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
Company profiles
Company profile: Eleiko Group AB
Eleiko continues to innovate and craft world-class strength equipment designed to help people perform better ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor Fitness Ltd press release: BH Live partners with Precor, transforming the Mountbatten Leisure Centre Gym
Alongside Precor, BH Live, the registered charity and social enterprise operating sport and leisure facilities across southern England, has completed a major refurbishment of the gym at Mountbatten Leisure Centre in Portsmouth as a part of a £750,000 inve
Featured press releases
Innerva press release: Wrightcare embeds wellness and active living into next-generation care homes
A care home provider is developing a new generation of care homes where health, wellbeing and active living are embedded into everyday life.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Fitness tracking platform
SpiviTech: Fitness tracking platform
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Industrial washing machines
Miele Company Limited: Industrial washing machines
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Stratford, East London.
Lee Valley Regional Park Authority
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Y Felinheli, LL56 4QN
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The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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