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Published in Health Club Management 2025 issue 1
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Committing to carbon literacy accreditation
Angela Brown, head of sustainability and environmental at Freedom Leisure
Angela Brown / photo: Frredom Leisure

Freedom Leisure has become the first operator in the UK to be bronze carbon literacy accredited.

We first engaged with this through the Carbon Literacy Sports Kit (www.carbonliteracy.com/sport) and have since acquired the licence to an accredited Carbon Literacy Course developed by Community Leisure UK (www.hcmmag.com/CLUKCL), specifically for charities working in public leisure and culture.

We recognise that success depends on everyone being actively involved and by equipping our colleagues with the knowledge and skills to become carbon literate, we’re committed to empowering each of them to contribute meaningfully to our shared objectives.

Carbon Literate Organisations are accredited by The Carbon Literacy Project as being “culturally carbon literate” – maintaining a substantial proportion of the workforce as carbon literate and demonstrating its carbon literacy through its organisational behaviour.

Over 70 Freedom Leisure staff are already carbon literate-certified, including our CEO and members of the senior leadership team.

Through individual and group pledges submitted to the Carbon Literacy Project as part of the certification process, the actions committed – in education, energy and resource management and travel – have the potential to drive carbon savings beyond what would have been achieved otherwise.

With over 22 million visits to our venues each year we’re acutely aware of the impact on our client partner’s carbon footprint and we want to use this platform to promote carbon literacy through our staff and customer communications.

This accreditation is reinforcing to our partners that we’re serious about climate change, demonstrating our collective investment in reducing carbon emissions.

The actions taken and pledged by us all as part of this process will have an immediate impact, however it’s the maintenance of these and further actions that will reap the greatest rewards.

We want to promote carbon literacy through our staff and customer communications
Making a bigger splash
Tash Fleming, founder, WeSwim
Tash Fleming / photo: WeSwim

We’re a community-led, registered charity, dedicated to empowering swimmers with disabilities.

Our clubs provide essential opportunities for them to stay active, improve their mental wellbeing, and feel part of a supportive community.

2024 was a landmark year for WeSwim. We welcomed 222 new swimmers and expanded to two new locations in Vauxhall and Tottenham – parts of London where inclusive activities are often in scarce supply.

For many participants, our clubs are more than just swimming sessions, they’re lifelines – places where loneliness is replaced by friendship, confidence grows with every lap, and physical activity is adapted to meet individual needs.

However, providing these services comes with costs, such as pool hire, adaptive equipment and volunteer training.

The demand for accessible swimming opportunities continues to rise and sustaining these vital services requires ongoing support.

We don’t want to turn people away, but we can’t do it alone and we’re asking for help in keeping clubs running to ensure every Londoner with disabilities has the chance to swim.

Donations can be made online via www.hcmmag.com/weswim and every contribution will help sustain these vital services and bring the joy of swimming to even more people in 2025, when we plan to open three more clubs.

Operators interested in bringing WeSwim to their facilities or making a corporate donation are welcome to get in touch. Contact: [email protected]

For many participants, our clubs are more than just swimming sessions, they’re lifelines
WeSwim is looking for support to enable swimming for people with disabilities / photo: WeSwim
https://www.leisureopportunities.co.uk/images/2025/730044_689501.jpg
Angela Brown explains Freedom Leisure’s decarbonisation commitments and Tash Fleming is delivering swimming for people with disabilities through WeSwim
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features

Feedback: HCM Forum

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]

Published in Health Club Management 2025 issue 1
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Freedom Leisure has invested in sustainability / photo: Freedom Leisure
Committing to carbon literacy accreditation
Angela Brown, head of sustainability and environmental at Freedom Leisure
Angela Brown / photo: Frredom Leisure

Freedom Leisure has become the first operator in the UK to be bronze carbon literacy accredited.

We first engaged with this through the Carbon Literacy Sports Kit (www.carbonliteracy.com/sport) and have since acquired the licence to an accredited Carbon Literacy Course developed by Community Leisure UK (www.hcmmag.com/CLUKCL), specifically for charities working in public leisure and culture.

We recognise that success depends on everyone being actively involved and by equipping our colleagues with the knowledge and skills to become carbon literate, we’re committed to empowering each of them to contribute meaningfully to our shared objectives.

Carbon Literate Organisations are accredited by The Carbon Literacy Project as being “culturally carbon literate” – maintaining a substantial proportion of the workforce as carbon literate and demonstrating its carbon literacy through its organisational behaviour.

Over 70 Freedom Leisure staff are already carbon literate-certified, including our CEO and members of the senior leadership team.

Through individual and group pledges submitted to the Carbon Literacy Project as part of the certification process, the actions committed – in education, energy and resource management and travel – have the potential to drive carbon savings beyond what would have been achieved otherwise.

With over 22 million visits to our venues each year we’re acutely aware of the impact on our client partner’s carbon footprint and we want to use this platform to promote carbon literacy through our staff and customer communications.

This accreditation is reinforcing to our partners that we’re serious about climate change, demonstrating our collective investment in reducing carbon emissions.

The actions taken and pledged by us all as part of this process will have an immediate impact, however it’s the maintenance of these and further actions that will reap the greatest rewards.

We want to promote carbon literacy through our staff and customer communications
Making a bigger splash
Tash Fleming, founder, WeSwim
Tash Fleming / photo: WeSwim

We’re a community-led, registered charity, dedicated to empowering swimmers with disabilities.

Our clubs provide essential opportunities for them to stay active, improve their mental wellbeing, and feel part of a supportive community.

2024 was a landmark year for WeSwim. We welcomed 222 new swimmers and expanded to two new locations in Vauxhall and Tottenham – parts of London where inclusive activities are often in scarce supply.

For many participants, our clubs are more than just swimming sessions, they’re lifelines – places where loneliness is replaced by friendship, confidence grows with every lap, and physical activity is adapted to meet individual needs.

However, providing these services comes with costs, such as pool hire, adaptive equipment and volunteer training.

The demand for accessible swimming opportunities continues to rise and sustaining these vital services requires ongoing support.

We don’t want to turn people away, but we can’t do it alone and we’re asking for help in keeping clubs running to ensure every Londoner with disabilities has the chance to swim.

Donations can be made online via www.hcmmag.com/weswim and every contribution will help sustain these vital services and bring the joy of swimming to even more people in 2025, when we plan to open three more clubs.

Operators interested in bringing WeSwim to their facilities or making a corporate donation are welcome to get in touch. Contact: [email protected]

For many participants, our clubs are more than just swimming sessions, they’re lifelines
WeSwim is looking for support to enable swimming for people with disabilities / photo: WeSwim
https://www.leisureopportunities.co.uk/images/2025/730044_689501.jpg
Angela Brown explains Freedom Leisure’s decarbonisation commitments and Tash Fleming is delivering swimming for people with disabilities through WeSwim
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Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ...
Latest News
London-based high-performance fitness club, ONE LDN, is raising funds for a multi-site expansion across London, ...
Latest News
A new brain clinic has opened in London, which uses non-invasive brain stimulation to treat ...
Latest News
Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than ...
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With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a ...
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Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail ...
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Featured supplier news: Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Vor Technologies Ltd
Vor is the world’s most powerful workout generation tool, transforming how fitness businesses deliver personalised ...
Company profiles
Company profile: Swim England
Swim England was the only governing body of swimming in the world when it was ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swimming Teachers' Association (STA) press release: The Ripple Effect delivers first success as learners qualify and secure employment
STA's The Ripple Effect initiative has reached an important milestone after learners completed the charity's first fully funded swimming teacher training programme, resulting in seven newly qualified swimming teachers.
Featured press releases
Pulse Fitness press release: Pulse Fitness’ Trakk ecosystem supports Walsall Leisure in driving community engagement and delivering measurable ROI
Pulse Fitness’ digital solution, Trakk, is helping Walsall Council transform community health engagement into measurable outcomes by combining body composition tracking with targeted physical activity interventions.
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
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