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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM Celebs: Chris Hemsworth

In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts

Published in Health Club Management 2019 issue 6
The actor is known for his punishing cross-training exercise regimes
The actor is known for his punishing cross-training exercise regimes
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH

If anyone knows a thing or two about getting fit, it’s the guy who plays Thor.

Chris Hemsworth has transformed his body to play the Norse god of thunder in the Marvel films numerous times, reportedly gaining over 20lbs of muscle to play the role.

Audiences around the world have been so impressed with Thor’s ripped body that Hemsworth’s various workouts have become some of the most popular searches on Google.

Inspired by this overwhelming interest, the 35-year-old Australian actor is now capitalising on his reputation as a god in the gym with a new health and fitness app called Centr.

The app is a personalised digital health and fitness programme curated by Hemsworth, which offers content designed by and featuring members of his team of world-class fitness, nutrition and wellness experts.

“I believe we all have untapped potential,” Hemsworth has said. “And we all need support to achieve our goals. Centr puts the world’s best experts in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life.”

Customised workouts
The Centr programme can be customised to suit any fitness level and a range of dietary or lifestyle needs. Accessible via iOS app, Apple Watch and online, it offers daily workouts, meal plans and meditation, as well as a 24/7 community where users can find support, extra tips and behind-the-scenes extras to improve their quality of life.

The training programme allows users to choose their trainer and set their goals and workout intensity. Workouts can be self-guided or coached, and users can train at the gym or at home in as little as 20 minutes. Workouts include boxing, HIIT, HIRT, functional training, strength training, MMA, boxing and yoga.

Centr by Chris Hemsworth

What’s the app about?
The strapline is Train, Eat, Live. It enables you to ‘follow Hemsworth’s regime’ for between £15.49/m and £93.99/yr with a free seven day trial.

What are the fitness elements?
Three options are on offer: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’. New workouts are loaded every week. Centr’s experts include meditation specialist Fabrice Midal; bio-hacker Dr Andy Walshe; Hemsworth’s wife, mind body expert Elsa Pataky; trainer Luke Zocchi; stuntman Bobby Holland Hanton; black belt Tiffiny Hall; Navy Seal Joseph Sakoda (AKA Da Rulk); boxing coach Michael Olajide Jr; yoga teacher Tahl Rinsky; vegan bodybuilder Torre Washington; pilates teacher Syliva Roberts; kickboxer Jorge Blanco; creator of Foundation Training Dr Eric Goodman; psychotherapist Alexis Naim; celeb trainer Gunnar Peterson; chefs Darren Robertson, Sergio Perera and Dan Churchill; organic farmer Palisa Anderson; yoga teacher Ally Bogard; and nutritionist Simon Hill.

What else is on offer?
New recipes are published every week in four categories – vegan, pescetarian, vegetarian and regular, with accompanying detailed shopping lists.

The Centr app has been developed by Hemsworth and his wife, Elsa Pataky
The Centr app has been developed by Hemsworth and his wife, Elsa Pataky
Elsa Pataky
Elsa Pataky
Chris trains with Navy SEAL trainer Joseph Sakoda AKA ‘Da Rulk’
Chris trains with Navy SEAL trainer Joseph Sakoda AKA ‘Da Rulk’
Centr features Hemsworth’s team of world-class fitness, nutrition and wellness experts
Centr features Hemsworth’s team of world-class fitness, nutrition and wellness experts
Users can choose from three fitness options: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’
Users can choose from three fitness options: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’
The app offers new healthy recipes each week, tailored to different dietary needs
The app offers new healthy recipes each week, tailored to different dietary needs
The app offers new healthy recipes each week, tailored to different dietary needs
The app offers new healthy recipes each week, tailored to different dietary needs
http://www.leisureopportunities.com/images/imagesX/157229_751320.jpg
Train like Thor – Hollywood actor Chris Hemsworth capitalises on his famous physique with a new fitness app
People
We want to develop the next generation of health and wellbeing centres, offering a mix of clinical, physical and emotional wellbeing services
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
The issue holding things back is not GPs’ lack of belief in the power of physical activity – it’s the lack of a quality offer they can refer to. We need to look at the supplier side, so all GPs have access to a good quality provider of exercise
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
Analysis
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
Promotional Feature
Promotional feature
Legend announces the industry’s first open leisure management platform for all 2,000 of its clients
Latest News
Australian-based fitness franchise F45 has increased the number of countries it operates to more than ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on its first ever membership consultation, asking for views on how ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Latest News
A majority of mothers do not exercise because it makes them feel guilty about not ...
Latest News
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Matrix unveils Glute Trainer
At this year's FIBO fitness equipment giant Matrix debuted a host of new products and innovations, including the Glute Trainer.
Featured supplier news
Featured supplier: PowerWave and DFC: a paradigm of progressive growth
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Governing body
EMD UK: Governing body
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Spa software
SpaBooker: Spa software
Professional services
Deloitte UK: Professional services
Audio visual
Hutchison Technologies: Audio visual
Management software
GymSales: Management software
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates

features

HCM Celebs: Chris Hemsworth

In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts

Published in Health Club Management 2019 issue 6
The actor is known for his punishing cross-training exercise regimes
The actor is known for his punishing cross-training exercise regimes
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH

If anyone knows a thing or two about getting fit, it’s the guy who plays Thor.

Chris Hemsworth has transformed his body to play the Norse god of thunder in the Marvel films numerous times, reportedly gaining over 20lbs of muscle to play the role.

Audiences around the world have been so impressed with Thor’s ripped body that Hemsworth’s various workouts have become some of the most popular searches on Google.

Inspired by this overwhelming interest, the 35-year-old Australian actor is now capitalising on his reputation as a god in the gym with a new health and fitness app called Centr.

The app is a personalised digital health and fitness programme curated by Hemsworth, which offers content designed by and featuring members of his team of world-class fitness, nutrition and wellness experts.

“I believe we all have untapped potential,” Hemsworth has said. “And we all need support to achieve our goals. Centr puts the world’s best experts in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life.”

Customised workouts
The Centr programme can be customised to suit any fitness level and a range of dietary or lifestyle needs. Accessible via iOS app, Apple Watch and online, it offers daily workouts, meal plans and meditation, as well as a 24/7 community where users can find support, extra tips and behind-the-scenes extras to improve their quality of life.

The training programme allows users to choose their trainer and set their goals and workout intensity. Workouts can be self-guided or coached, and users can train at the gym or at home in as little as 20 minutes. Workouts include boxing, HIIT, HIRT, functional training, strength training, MMA, boxing and yoga.

Centr by Chris Hemsworth

What’s the app about?
The strapline is Train, Eat, Live. It enables you to ‘follow Hemsworth’s regime’ for between £15.49/m and £93.99/yr with a free seven day trial.

What are the fitness elements?
Three options are on offer: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’. New workouts are loaded every week. Centr’s experts include meditation specialist Fabrice Midal; bio-hacker Dr Andy Walshe; Hemsworth’s wife, mind body expert Elsa Pataky; trainer Luke Zocchi; stuntman Bobby Holland Hanton; black belt Tiffiny Hall; Navy Seal Joseph Sakoda (AKA Da Rulk); boxing coach Michael Olajide Jr; yoga teacher Tahl Rinsky; vegan bodybuilder Torre Washington; pilates teacher Syliva Roberts; kickboxer Jorge Blanco; creator of Foundation Training Dr Eric Goodman; psychotherapist Alexis Naim; celeb trainer Gunnar Peterson; chefs Darren Robertson, Sergio Perera and Dan Churchill; organic farmer Palisa Anderson; yoga teacher Ally Bogard; and nutritionist Simon Hill.

What else is on offer?
New recipes are published every week in four categories – vegan, pescetarian, vegetarian and regular, with accompanying detailed shopping lists.

The Centr app has been developed by Hemsworth and his wife, Elsa Pataky
The Centr app has been developed by Hemsworth and his wife, Elsa Pataky
Elsa Pataky
Elsa Pataky
Chris trains with Navy SEAL trainer Joseph Sakoda AKA ‘Da Rulk’
Chris trains with Navy SEAL trainer Joseph Sakoda AKA ‘Da Rulk’
Centr features Hemsworth’s team of world-class fitness, nutrition and wellness experts
Centr features Hemsworth’s team of world-class fitness, nutrition and wellness experts
Users can choose from three fitness options: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’
Users can choose from three fitness options: ‘build muscle’, ‘get fit and toned’ and ‘lose weight’
The app offers new healthy recipes each week, tailored to different dietary needs
The app offers new healthy recipes each week, tailored to different dietary needs
The app offers new healthy recipes each week, tailored to different dietary needs
The app offers new healthy recipes each week, tailored to different dietary needs
http://www.leisureopportunities.com/images/imagesX/157229_751320.jpg
Train like Thor – Hollywood actor Chris Hemsworth capitalises on his famous physique with a new fitness app
Latest News
Australian-based fitness franchise F45 has increased the number of countries it operates to more than ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on its first ever membership consultation, asking for views on how ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Latest News
A majority of mothers do not exercise because it makes them feel guilty about not ...
Latest News
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City ...
Latest News
Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe. ...
Latest News
Low-cost gym operator EōS Fitness has acquired five former Gold's Gym locations in Utah – ...
Latest News
Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Matrix unveils Glute Trainer
At this year's FIBO fitness equipment giant Matrix debuted a host of new products and innovations, including the Glute Trainer.
Featured supplier news
Featured supplier: PowerWave and DFC: a paradigm of progressive growth
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Governing body
EMD UK: Governing body
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Spa software
SpaBooker: Spa software
Professional services
Deloitte UK: Professional services
Audio visual
Hutchison Technologies: Audio visual
Management software
GymSales: Management software
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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