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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Editor's letter: Creating 'wellness cities'

By Kate Cracknell | Published in Health Club Management 2014 issue 3

Recommendations made in January that two new garden cities be built in southern England to ease the UK’s housing shortage have prompted fierce political debate.

However, politics aside, the chance to build two new cities from scratch represents a once in a lifetime opportunity for the leisure and wellness industries. These could be truly incredible places to live, but we need to be innovative with the model. Things have moved on a long way since the original garden cities, and the Leisure Media team would like to see a new vision: one that has wellness at its very heart (see also Leisure Management issue 1 2014, p3).

It’s acknowledged that, to combat the UK’s increasingly sedentary lifestyle – an issue mapped out in detail in ukactive’s recent Turning the Tide of Inactivity report (see p28) – we need to inextricably build physical activity into everyday lives. A purpose-built wellness city with places to walk, exercise and spend time outdoors, and with access to great leisure facilities, would enhance residents’ quality of life, lead to better health – and lower healthcare costs – and serve as a shining example for others to follow.

And there are already some great ideas out there from which to draw inspiration, both in the design of buildings and in the outdoor space. Smaller-scale initiatives provide innovative food for thought: labelling public staircases as exercise equipment and advertising the calories their use will burn, for example (see LM issue 1 2014, p10), and Sochi’s ‘squat for a free metro ticket’ scheme (see HCM Feb 14, p20).

There’s similar thinking at Technogym’s headquarters in Cesena, Italy, with signs on the lifts urging staff to ‘Take the stairs to burn more calories’. Indeed, the design of this futuristic building has wellness running throughout, from its use of natural light and air to its active meeting places and extensive fitness facilities (see HCM Jan 13, p44).

In the US, Delos has gone a step further in the residential market, developing a holistic Well Building Standard based on seven design categories – including light, fitness, water, nourishment and mind – that impact on 12 aspects of human health such as metabolism, longevity and cognition (see p80).

Also in the US, New York’s Center for Active Design has been set up to encourage greater physical movement for users within buildings; to support a safe, vibrant environment for pedestrians and cyclists, with more inviting streetscapes; and to shape play and activity spaces for people of all ages, interests and abilities (see HCM Oct 13, p17).

In line with this thinking, the Open Streets Project has seen streets across the US temporarily closed for walking, biking and playing (see HCM Sept 13, p20); South American cities such as Bogotá have implemented similar projects. And then there’s the ‘pop-up’ trend, which sees temporary fitness offerings set up in public spaces (see HCM Sept 13, p59).

So the inspiration is out there, from small initiatives to grand design thinking. The challenge now is to put politics aside and bring all this together into an exciting new wellness city concept for the UK.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Web-based WAM is easy to access and proving a powerful tool at health clubs and spas
Web-based WAM is easy to access and proving a powerful tool at health clubs and spas
https://www.leisureopportunities.co.uk/images/HCM2014_2editor.gif
The health and fitness sector is being presented with a once in a lifetime opportunity to create 'wellness cities', says Kate Cracknell
Kate Cracknell,Wellness cities, wellness, Turning the Tide of Inactivity, staircase, active cities, architecture, urban design, walking, cycling, Open Streets
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features

Editor's letter: Creating 'wellness cities'

By Kate Cracknell | Published in Health Club Management 2014 issue 3

Recommendations made in January that two new garden cities be built in southern England to ease the UK’s housing shortage have prompted fierce political debate.

However, politics aside, the chance to build two new cities from scratch represents a once in a lifetime opportunity for the leisure and wellness industries. These could be truly incredible places to live, but we need to be innovative with the model. Things have moved on a long way since the original garden cities, and the Leisure Media team would like to see a new vision: one that has wellness at its very heart (see also Leisure Management issue 1 2014, p3).

It’s acknowledged that, to combat the UK’s increasingly sedentary lifestyle – an issue mapped out in detail in ukactive’s recent Turning the Tide of Inactivity report (see p28) – we need to inextricably build physical activity into everyday lives. A purpose-built wellness city with places to walk, exercise and spend time outdoors, and with access to great leisure facilities, would enhance residents’ quality of life, lead to better health – and lower healthcare costs – and serve as a shining example for others to follow.

And there are already some great ideas out there from which to draw inspiration, both in the design of buildings and in the outdoor space. Smaller-scale initiatives provide innovative food for thought: labelling public staircases as exercise equipment and advertising the calories their use will burn, for example (see LM issue 1 2014, p10), and Sochi’s ‘squat for a free metro ticket’ scheme (see HCM Feb 14, p20).

There’s similar thinking at Technogym’s headquarters in Cesena, Italy, with signs on the lifts urging staff to ‘Take the stairs to burn more calories’. Indeed, the design of this futuristic building has wellness running throughout, from its use of natural light and air to its active meeting places and extensive fitness facilities (see HCM Jan 13, p44).

In the US, Delos has gone a step further in the residential market, developing a holistic Well Building Standard based on seven design categories – including light, fitness, water, nourishment and mind – that impact on 12 aspects of human health such as metabolism, longevity and cognition (see p80).

Also in the US, New York’s Center for Active Design has been set up to encourage greater physical movement for users within buildings; to support a safe, vibrant environment for pedestrians and cyclists, with more inviting streetscapes; and to shape play and activity spaces for people of all ages, interests and abilities (see HCM Oct 13, p17).

In line with this thinking, the Open Streets Project has seen streets across the US temporarily closed for walking, biking and playing (see HCM Sept 13, p20); South American cities such as Bogotá have implemented similar projects. And then there’s the ‘pop-up’ trend, which sees temporary fitness offerings set up in public spaces (see HCM Sept 13, p59).

So the inspiration is out there, from small initiatives to grand design thinking. The challenge now is to put politics aside and bring all this together into an exciting new wellness city concept for the UK.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Web-based WAM is easy to access and proving a powerful tool at health clubs and spas
Web-based WAM is easy to access and proving a powerful tool at health clubs and spas
https://www.leisureopportunities.co.uk/images/HCM2014_2editor.gif
The health and fitness sector is being presented with a once in a lifetime opportunity to create 'wellness cities', says Kate Cracknell
Kate Cracknell,Wellness cities, wellness, Turning the Tide of Inactivity, staircase, active cities, architecture, urban design, walking, cycling, Open Streets
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Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
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Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
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Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms.  The company ...
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
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One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
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Brass Monkey designs and builds the world’s finest commercial-grade ice baths, working with leading gyms ...
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With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GYMNATION press release: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
Featured press releases
BLK BOX press release: BLK BOX strengthens European growth with the appointment of Germany country manager Timo Garrels
BLK BOX is proud to welcome Timo Garrels as Germany country manager, marking another important step in the brand’s continued growth across Europe.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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