Gold company profile
Vor Technologies Ltd
Vor is the world’s most powerful
workout generation tool, transforming
how fitness businesses deliver
personalised training. Powered by
an advanced AI engine inspired by
astrophysics, Vor instantly creates
safe, effective, and highly varied
workout programmes.
Find out more about Vor Technologies Ltd here...
Find out more about Vor Technologies Ltd here...
Vor Technologies Ltd: News and press releases
20 Feb 2025
Vor has announced the appointment of Phil Learney, one of the UK's foremost performance
coaching authorities, to its advisory board.
Vor Technologies Ltd: featured in our publications
Specifier: Getting personal
Health Club Management 2025 issue 7
When workouts can be easily personalised members see
measurable results. Julie Cramer talks to tech companies
about how innovations are making this happen
Profile: Peter Roberts & Max Cotton
Health Club Management 2024 issue 9
VOR uses AI and automation to unlock human potential.
Kate Cracknell speaks to the investor and the inventor
About Vor Technologies Ltd
Founded in 2021 by former athlete and trainer Max Cotton, Vor began as an online training app pioneering scalable workout programmes.
With AI expert Jesse Shanahan as CTO and investment from PureGym founder Peter Roberts, Vor pivoted to B2B in 2023 and launched its revolutionary AI platform in 2024.
Vor is the world’s most powerful workout generation tool, transforming how fitness businesses deliver personalised training. Powered by an advanced AI engine inspired by astrophysics, Vor instantly creates safe, effective, and highly varied workout programmes.
Unlike generic large language models, Vor’s engine is built and governed by qualified trainers, ensuring results are reliable, science-backed, and traceable.
Vor seamlessly embeds each business’s unique training style, equipment, and facility layout - automating exercise programming while maintaining brand integrity.
Whether used by trainers or deployed directly to members, Vor supports business growth and retention with consistently high-quality, tailored programming.
Product range and services
Fitness businesses can use Vor in two ways: Vor for Trainers and Vor for Members.
Vor for Trainers gives professionals the power to create detailed, personalised programmes in seconds. Ideal for both one-to-one and group sessions, it frees trainers to focus on coaching and client relationships - boosting capacity without sacrificing quality or personalisation.
Vor for Members delivers personalised workouts directly to exercisers via seamless API integration. Built-in trainer governance ensures every plan is safe and effective, considering user goals, health data, injuries, and preferences. This enables businesses to offer personalised training at scale, with no compromise on quality.
Each business gets its own tailored version of Vor, aligned to:
■ Training approach and exercise selection
■ Gym layouts and available equipment
■ Team language and coaching cues
■ Safety protocols and exercise adaptations.
Every workout reflects your brand’s DNA - whether created by trainers or delivered to members.
Shows attending?
• HFA Las Vegas
• Elevate UK
Vor Technologies Ltd
Email: [email protected]
Address:
Almond Studios - Workspace,
The Biscuit Factory,
London,
SE16 4DG,
UK
Max Cotton, founder & CEO
Vor Technologies Ltd video gallery:
Key personnel
Max Cotton, founder & CEO
Jesse Shanahan, CTO
Sam Brown-Abreu, head of product
Peter Roberts, board member & investor
Phil Learney, advisor
Jesse Shanahan, CTO
Sam Brown-Abreu, head of product
Peter Roberts, board member & investor
Phil Learney, advisor
Key customers
Vor is piloting with major gym chains
in the UK and internationally, as well
as fitness equipment brands integrating
personalised training into their hardware.
Plans for the next 12 months
Vor aims to establish itself globally as
the most versatile and customisable
workout generation tool.
Upcoming features include expanded support for sports performance and injury recovery.
We’re also developing AI-powered programmes for chronic health conditions - our first step into preventive healthcare. This marks a bold move to demonstrate how personalised exercise can improve fitness and health outcomes alike.
Upcoming features include expanded support for sports performance and injury recovery.
We’re also developing AI-powered programmes for chronic health conditions - our first step into preventive healthcare. This marks a bold move to demonstrate how personalised exercise can improve fitness and health outcomes alike.
Testimonial
“Joining Vor’s advisory board was an easy decision. The company is at the forefront of AI-driven performance intelligence, bridging the gap between cutting-edge technology and the personalised approach that great coaching requires.”
– Phil Learney, performance coach
– Phil Learney, performance coach
Testimonial
“The team and technology behind Vor are well-positioned to disrupt and revolutionise the personal training industry. Gyms who choose to work with them are going to gain a significant competitive edge.”
– Peter Roberts, founder and ex-CEO, PureGym
– Peter Roberts, founder and ex-CEO, PureGym
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